John Spannos was in the right place at the right time when influencer marketing took off. “I got lucky,” he said of being made one of Instagram’s suggested users. That helped Spannos get his product shots in front of the brands he wanted to work with, and eventually an influencer marketing and content creation platform…
New Twitter research details how three key guidelines on content and conversation enhance streaming experiences and connect shows—and brands—with viewers.
The Meta Accounts and Meta Horizon profiles the company first mentioned in July as ways to log into Meta Quest virtual reality devices began rolling out “globally on a gradual basis” Tuesday. People who are new to Quest can establish a Meta Account using an email address, Facebook account or Instagram account. The first time…
Walmart Rewards fueled by Ibotta should sweeten pot for advertisers like P&G by collecting more data.
Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022, the Guinness and Johnnie Walker owner spent $3.1 billion (2.7 billion pounds) promoting its drinks range, up from $2.1 billion (1.8 billion pounds) six years ago. In the same timeframe, Diageo’s global net sales have…
Twitter’s former head of security alleges that the company failed to disclose the true extent of spam and automated accounts.
Members of fantasy sports leagues analyze players’ statistics to build their ideal team and track how well their chosen athletes perform over the course of the season. Diageo’s Bundaberg Rum and Leo Burnett Australia are using the hobby as a way to draw attention to the National Women’s Rugby League ahead of its premiership season…
The first two nights of a 15-concert run at Madison Square Garden were heavy on charisma, banter and nods to the past.
Amazon.com Inc. will show its “Thursday Night Football” broadcast in bars and restaurants as part of a new, multiyear deal with DirecTV.
Snap Inc.’s Snapchat+ subscription service gives subscribers access to a variety of exclusive and experimental features on the social networking platform. One of these features allows Snapchat+ subscribers to see when friends have rewatched their Stories. The “Story Rewatch Count” indicator is turned on by default for Snapchat+ subscribers, but they have the option to…
The review for the nation’s largest beer brand started in June.
Brand collaborations can be fun and generate much attention for the companies involved, but they’re not always built to last. It’s hard, for example, to see ongoing demand for beer that tastes like French’s mustard or an ice cream version of Kraft’s macaroni and cheese. However, this isn’t always the case. Consider the new partnership…
Taco Bell hypes the return of its Double Steak Grilled Cheese Burrito.
Snapchat+ is Snap Inc.’s premium subscription service that gives subscribers access to exclusive and experimental features on the social networking platform. After a user signs up for Snapchat+, they’ll have the option to add a “Snapchat+ Badge” to their profile that will show other users they’ve subscribed to Snapchat+. This badge will appear next to…
CBS is moving the National Women’s Soccer League championship game from a midday timeslot to primetime after working with the league and sponsor Ally Financial.
For a busy parent, a satisfying meal can range from a celebratory steak dinner to a generous bowl of cereal. Sometimes, it even involves a quick swipe of a rapidly cooling chicken nugget off your kid’s abandoned plate, which they hopefully won’t miss. There’s no shame in that. In fact, there’s now a wine for…
Stagwell chief Mark Penn says plans for CPB will be “shared soon.”
Audio company Audacy, the firm behind podcasts like Crooked Media’s Mother Country Radicals and HBO Max’s The Official Hacks Podcast, is working with audio intelligence company Sounder–to give podcast advertisers access to the latter’s brand safety solution, Audio Data Cloud. Audio Data Cloud uses automated speech recognition tech to convert a podcast’s content to text,…
On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers. Hahn shares how online media is an extension of the brand. She mentions that the goal is to make the brand experience,…
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