Pinterest ads are now available in Argentina, Chile and Colombia, joining Brazil and Mexico in the Latin American region. The addition of those three countries follows the onboarding of Japan in June. The small group of partners in Argentina, Chile and Colombia that received early access included Publicis Groupe on the agency side and Tiendas…
Master stays on during transition amid Unilever’s restructuring; K-C has no immediate plans to fill Arnold’s role.
Nine-time Grammy Award-nominated artist Post Malone is bringing his talents to Meta Quest, as well as Facebook and Instagram. Post Malone’s Twelve Carat Toothache: A VR Experience, a 40-minute concert film and visual album, will debut July 15 at 6 p.m. PT/9 p.m. ET on Venues within Quest’s Horizon Worlds, as well as on the…
Kimberley Gardiner, VW’s head of marketing during its “Voltswagen” stunt last year, is leaving the German automaker effective July 15, VW dealers were told today.
Birkenstock, the shoe brand known for comfortable yet arguably aesthetically unpleasing footwear, wants the world to know the ugly truth behind its iconic styles and the importance of foot health. That’s why the brand kicked off “Ugly for a Reason,” its first global paid content campaign with T Brand Studios, the content arm of New…
Gaming brands are finding no shortage of ways to tap into their communities. In this instance, one mobile game tapped a pop star to help it show off its cast of characters that stretches across the gender spectrum. To announce a new, game-changing team-up, Garena Free Fire, creative agency AKQA and Brazilian singer Anitta collaborated…
Remi Kent, Progressive’s new CMO, joins the Marketer’s Brief podcast to discuss how the brand is marketing amid the downturn and the ways it is connecting with Gen Z customers.
As an athlete and activist, Briana King (she/they) has launched meetups in cities across America and internationally for “girls, gays and theys” to skateboard in safe and supportive environments. Along the way, the model-actor–who starred in the coming-of-age drama Skate Kitchen–has collaborated with heavyweight brands such as Apple, Nike and Squarespace, while Vogue has called…
Messenger released a new chat theme that allows users to show support for their friends and family. The Support chat theme adds the image of a group of holding hands to a conversation’s background. When someone activates the Support chat theme on a chat, the chat’s emoji will automatically be updated to the yellow heart…
How brands can benefit from these shopping trends.
A giant version of the Geico Gecko—a ??Geico Geckosaurus—stars in the latest from the insurance marketer.
At some stage earlier this year, a Greenpeace planner (presumably) whipped together a brief. Get: Sun-kissed agency owners and network bosses. To: Stop working with fossil fuel companies. By: Showing that fossil fuel is killing the planet, and any agency assisting with that crime should be made to feel complicit. Budget: The cost of an…
Influencer marketing works only if your influencers are trusted by the target audience, so follow these steps to ensure trust is central to your strategy
Nickelodeon has a new head of marketing. The network is elevating Sabrina Caluori to evp and head of marketing and brand strategy. The position leads on and off-air consumer marketing, brand creative and content launches globally across linear, digital and social platforms. In addition, Caluori will oversee brand and creative marketing, supporting content for Nickelodeon’s…
Comscore is playing executive musical chairs as it looks to make a further push into the measurement landscape. Top line The measurement company upped Jon Carpenter to CEO, effective today. Carpenter joined Comscore as its chief financial officer in November, coming over from Publishers Clearing House. He’s also held roles at NBCUniversal and Nielsen. “I…
Rooke will oversee Comcast’s various ad tech operations, including AudienceXpress, Effectv and FreeWheel.
Comcast Advertising named James Rooke the company’s new president, overseeing the day-to-day running of Comcast Cable’s advertising division. Top line Rooke takes over for Marcien Jenckes, who will manage the upcoming streaming joint venture between Comcast and Charter. Jenckes has been named managing director in a dual role, and Rooke will report to Jenckes. Between…
IPG shop adds a cultural anthropologist role and names a head of design and experiences.
Heading West on U.S. Route 26 just beyond Oregon this past weekend, Orange illuminated highway construction signs pointed toward the LIV Golf event just beyond Exit 55 for Dersham Road. At that exit, a LIV Golf-branded sign pointed fans toward parking at the Pumpkin Ridge Golf Course, hosting the event. On Old Pumpkin Ridge Road…
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