Every brand is focused on moving mouses away from that dreaded black box: the rectangular “Skip Ad” option at the bottom of YouTube screens. Finding consumers that aren’t eager to click though sponsored content can be a difficult feat, which is what Culture Genesis is set out to change. The marketplace and financial hub makes…
Erich & Kallman promotes speedy oil changes, Horizon Media launches a B2B practice, BSSP brings on seven new hires, and more.
Throughout his 50-year career in menswear, George Zimmer has seen, selected and sold pretty much every variety of sport coat, from single-breasted to double, corduroy to cashmere, houndstooth to plaids to pinstripes. But despite the millions of jackets he’s looked at, there’s one he can never forget. It’s a 100% polyester number. Big lapels. In…
Back-to-school shopping gets an early start and family movie night is back—plus, why it was a bad week for Wells Fargo.
Musk’s team has ‘stopped engaging’ in discussions around funding the deal, the Washington Post reported Thursday.
The newspaper said his job would be to expand the section nationally and globally.
Combination of Design Bridge and Superunion marks the latest merger for the holding company.
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries….
When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. Meta reversed that decision Thursday. CEO Mark Zuckerberg said in a Facebook post, “You won’t need a Facebook account…
Gymshark, a British fitness and apparel brand with a robust social media presence, is celebrating LGBTQ+ communities beyond Pride month with a new campaign focused on their unique journeys with identity, love, struggle, successes and progress. To inspire and educate the upcoming generation of LGBTQ+ athletes looking to break into the space, Gymshark launched “Pride…
How brands and agencies are bracing for a recession and responding to deteriorating market conditions.
Within the advertising and marketing spaces, diversity attracts increasing attention. In fact, when there are practices that negatively impact people from underrepresented backgrounds, the calls for adding “diversity” become amplified. But we can’t consider issues of representation without exploring power imbalances. According to a November 2021 report, marketing is more ethnically diverse than ever at…
With leisure travel returning to pre-pandemic levels and travelers experiencing some headaches as a result, the industry is calling in reinforcements to smooth out the turbulence. Earlier this week, Natalie Wills announced that she’d joined Booking.com as its vp of brand. A veteran executive who’s spent more than 15 years handling brand strategy, marketing and…
The final deadline for the 2022 program is Monday, July 11.
e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O’Keefe said in a statement, “e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in…
Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth and technology come together.
Full “Disclosure”: Andie’s new swim collection might be a “Ghost” by the time you read this. That’s because the DTC swimwear brand’s latest collaboration is with the actor, producer, best-selling author, songwriter and women’s rights advocate Demi Moore. The trailblazing multihyphenate’s limited-edition line comprises 10 pieces inspired by Moore’s personal collection of vintage swimsuits. With…
YouTube noted the increasing interplay between short-form and long-form content on its platform when it released its latest Culture & Trends Report at Cannes Lions last month, and that interplay shows no signs of slowing. The Google-owned video site said Thursday that YouTube Shorts containing content that was sampled from long-form videos generated more than…
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