This past spring, Sony Pictures announced that Puerto Rican superstar Bad Bunny would soon become a superhero, dawning the mask of the relatively obscure luchador El Muerto. We also saw the fan favorite character, America Chavez, (portrayed by Xochitl Gomez) introduced within the Marvel Cinematic Universe in the latest Doctor Strange film, along with Oscar…
Vice Media, which is exploring a sale of its business, has a longstanding relationship with the Greek broadcaster.
Crocs, which has seen revenue grow in recent years as customers flock to its comfort shoes, chose Digitas as global creative and media agency of record.
By default, Twitter will always show users advertisements based on their activity on the social networking platform. However, users have the option to personalize the ads they see even more by turning on the “personalized ads” option in Twitter’s Settings menu. The Twitter application says when a users turns on this option, “Twitter may further…
Also: Your guide to Ad Age Leading National Advertisers 2022, macroeconomic news in a nutshell and more.
Twitter allows people to block other Twitter users to prevent those users from interacting with them. People can view the list of users they’ve blocked from within Twitter’s Settings menu. On this list, they have the option to unblock users they’ve previously blocked. Our guide will show you how to see the users you’ve blocked…
Subaru serves up another new spot starring members of the canine Barkley family.
On the season finale of the Most Powerful Women in Sports podcast, Adweek’s former chief content officer Lisa Granatstein sits down with Cathy Engelbert, commissioner of the Women’s National Basketball Association (WNBA). Engelbert joined the WNBA in 2019 as the league’s first commissioner, after spending much of her career at Deloitte where she was its…
Quarterly reports reveal winners and losers among platforms vying for advertising dollars in a tough climate.
World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube. The WWE channel is also on pace to surpass 90 million subscribers at some point during SummerSlam weekend, with the actual event set for Saturday (July 30) at Nissan Stadium in Nashville, Tenn. Also…
After 12 years at NPR, the former host of “It’s Been a Minute” is stepping out with a new pop culture podcast — uncensored, uninhibited and unbothered.
Ad spending remains well above pre-pandemic levels but decreased last quarter amid inflation pressure on margins and supply issues for some categories.
The hit sitcom The Office was packed with awkward situations. Actor and writer Zach Woods, who joined the main cast for the show’s final three seasons, is bringing a bit of the same sensibility to a pair of 45-second online spots created by Denver-based agency Fear Not for office supply retailer Quill.com. “Coupons” shows two…
The High Court in London ruled against the plaintiff, Rebekah Vardy, putting an end to a legal feud that turned into a reality-show-style event.
Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans. But when paid social platforms updated their privacy policies, making it harder for Wandering Bear to physically find its caffeine-loving audience, the cold brew brand found that leaning on the algorithm was…
BeReal is getting love from advertisers and Etsy is in growth mode–plus why it was a bad week for Toyota and Shopify.
How experts say the industry’s smaller shops should be addressing everything from pitches to agency culture.
DAVID Madrid promotes Saula Rocha and Digitas U.K. launches free CV anonymization.
JetBlue Airways has acquired Spirit Airlines for $3.8 billion. The news comes less than a day after Spirit and Frontier called off a proposal to merge. New York-based JetBlue has been charting a course toward this merger for some time now. The airline was sued by the Department of Justice in September over a proposed…
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