A buddy movie for a set of balls is essentially the outline for a brand campaign to promote Veet Men–an intimate hair removal kit targeting a new consumer base for the RB-owned brand. Veet is known as a brand which produces several hair removal solutions aimed at women for “different skin types, different styles and…
Facebook teamed up with the National Center for Missing and Exploited Children to bring Amber Alerts to its News Feed in January 2015, and those alerts have now been expanded to Instagram. Meta director of trust and safety Emily Vacher said in a Newsroom post that the feature began rolling out Wednesday and will be…
Omnicom’s global content and production arm, eg+ Worldwide, has appointed Eva Neveau as global chief creative officer, a new role for the company. Neveau joins to help unify the group’s three brands–eg+, Designory and Mother Tongue–from specialist offerings to a holistic content solution. Neveau will lead the group’s creative vision and help evolve the combined…
Dmitri A. Muratov, whose newspaper was shuttered in response to the Kremlin’s increasingly draconian censorship, will donate the proceeds to Ukrainian refugees.
Pinterest established its first-ever engineering hub in central Europe, opening an office in Poland’s capital city of Warsaw. The company said in a blog post that the impetus for setting up shop in Warsaw began with its acquisition of Vochi last December, as the video creation and editing application already had an office in the…
When users capture a photo in the BeReal application, there is a slight delay between the time when the user taps the capture button and when the photo is actually taken. If users don’t like this delay, they can turn on a “fast camera” setting from within the app’s settings menu. Our guide will show…
After rolling out a new group of categories earlier this spring to support more flexible travelers, Airbnb is highlighting the changes in a new marketing campaign created in-house.
Stagwell’s Constellation network is expanding and formalizing its offering, and it has a fresh take on how a holding company can organize to serve its clients. As part of this process it’s investing in a leadership expansion, with 72andSunny founder John Boiler pivoting roles and welcoming a new digital leader to the top. Constellation is…
Dynamic travel ads will build on Snap’s location features.
Faced with the complexities of numerous privacy laws and associated compliance costs, the Interactive Advertising Bureau (IAB) is devising a single comprehensive solution to streamline privacy consent and people’s choice signals or the permission to use data from sites and apps to ad-tech providers. Building on its Transparency and Consent Framework (TCF) launched in 2018,…
Nestl? chocolate brand KitKat has begun an artificial intelligence staring contest in which consumers will challenge a digital rival–including a cat, owl and goat–not to blink first. With the return of its “Have a break, have a KitKat” brand positioning, the “Blink Break” contest will aim to provide “a fun distraction” to players, according to…
Snap Inc. Wednesday introduced its first category of Dynamic Ads outside of ecommerce, Dynamic Travel Ads, which were developed for airlines, hotels, online travel agencies and tours. “It’s been a challenging few years with travel restrictions and stay-at-home orders, but Snapchatters are ready to travel again,” the company said in a blog post, adding that…
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| THE ORIGINAL? Burger King “Mannschafts Whopper” – 2017 Watch the Case Study Video Source : Cannes Lions BRONZE Agency : Grabarz & Partner (Germany) |
LESS ORIGINAL Lays “Golden Grounds” – 2022 Watch the Case Study Video Source : Superbowl, Best Ads on TV Agency : TBWA Chiat Day New York (USA) |
How the ice cream brand is continuing its nostalgic marketing push behind its 45-year-old mascot.
Sports streaming service DAZN has named Pete Oliver as its global chief marketing officer, joining from British communications giant BT as the business aims to build momentum and deepen its customer relationships. With its headquarters in London, DAZN claims to stream around 1 billion hours of sports each year across more than 200 countries and…
A tool kit for 2022 and beyond.
Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase direct-response ads on the Facebook, Instagram, Snapchat, YouTube and…
The chain tries to keep its Bieber momentum going with marketing for new cold brew.
How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand? Putting a marketing agency in charge doesn’t hurt. When the Portland Pickles were sold in 2017 after just two years in existence, the headlines generally featured new co-owner and former Seattle Seahawks punter Jon Ryan….
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