Jun
20
Cannes Lions is back in person, and here’s what to expect
Posted in: UncategorizedDuring Cannes, Meta will showcase the power of creativity, and will feature an array of experiential activations and thought leadership programming.
Jun
20
Dentsu unites creative shops in sweeping reorganization
Posted in: UncategorizedHolding company consolidates DentsuMB, 360i and Isobar into Dentsu Creative.
Jun
20
Garry Kasparov: It’s Imperative Marketers Don’t Lose Focus on Ukraine
Posted in: UncategorizedCANNES, France — Regain Ukraine. That was the cry from former Russian chess grandmaster-turned-human rights advocate Garry Kasparov Monday morning during the opening keynote at the Cannes Lions Festival of Creativity. But Regain Ukraine is more than a clarion call from Kasparov. It is a brand launched in partnership with Kasparov’s Renew Democracy Initiative and…
Jun
20
Dentsu unites creative shops in sweeping reorganization
Posted in: UncategorizedHolding company consolidates DentsuMB, 360i and Isobar into Dentsu Creative.
Jun
20
10 Takeaways From Chewy’s Master Class on Customer Care
Posted in: UncategorizedWhen tweets go viral, it’s not always great for brands–it can be for a faux pas, a perfectly timed meme or angering an online army. Pet ecommerce brand Chewy went viral for the best reasons. I contacted @Chewy last week to see if I could return an unopened bag of my dog’s food after he…
Jun
20
TikTok tells brands at Cannes how it aims to win millions of advertisers
Posted in: UncategorizedTikTok execs talk brand safety, shopping, the creator economy, and how they caused a feta shortage.
Jun
20
Dentsu Is Blending All of Its Global Creative Shops Together to Form Dentsu Creative
Posted in: UncategorizedWhen Fred Levron joined Dentsu as the global chief creative officer in November last year, he had a mammoth task ahead of him. Reinvent the creative network. Dentsu International has been on a path of consolidation, taking over 160 agency brands and reducing them to just a handful. Levron and CEO Wendy Clark are using…
Jun
20
Media Isn’t Dismantling Harmful Gender Stereotypes, says UN Study
Posted in: UncategorizedA study from UN Women and the Unstereotype Alliance–the industry-led coalition designed to banish harmful stereotypes in advertising–has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls. Spanning 20,000 people across 20 countries, the sobering findings offer an insight into people’s attitudes towards…
Jun
20
Cannes in the metaverse—why McCann is building a virtual gallery for the Croisette
Posted in: UncategorizedThe space will house the agency’s top campaigns.
Jun
20
Cannes is here and Paramount+ brings back Beavis and Butt-Head: The Week Ahead
Posted in: UncategorizedMarketing and media events to watch in the days ahead.
Jun
20
Paramount’s UK Streaming Launch Offers a Look at What Happens Behind Its Mountain
Posted in: UncategorizedEver wondered what is behind the mountain that appears in media company Paramount Global’s logo and at the start of each of their movies and TV shows? Well, either way, the company has released a major marketing drive led by Academy Awards nominated actor Uma Thurman to promote the launch of its streaming service. Available…
Jun
20
As Brand Safety Changes, GARM Keeps Pace
Posted in: UncategorizedMarketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019. The last time the festival was held in person, the Global Alliance for Responsible Media (GARM) was launched, a first-of-its-kind collaboration between brands, media agencies, platforms and industry associations to focus on the singular goal…
Jun
20
The Stories of Women Named Nicole After Iconic ’90s Renault Campaign
Posted in: UncategorizedOver the course of several years, automaker Renault ran a series of ads that resonated across Britain, as it aimed to evoke the romance and sophistication of the French using only two words “Papa” and “Nicole”. The long-running campaign to promote the Renault Clio became loved and parodied, as each spot would show a father…
Jun
20
15 Revitalizing Sleep Products – From Calming Bedtime Sprays to Sleep-Enhancing CBN Oils (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From struggling with insomnia to uncomfortable bedding, revitalizing sleep can often feel out of reach for individuals. Luckily, there are many diverse products on the market that aim to help with…
Jun
20
Brands and Pride Month—four ways to make rainbow-washing a thing of the past
Posted in: UncategorizedLGBTQ+ consumers can tell the difference between empty gestures and genuine brand commitment.
Jun
20
Cannes Lions Grand Prix All-Stars—where are they now?
Posted in: UncategorizedAd Age examines the legacy of some of the festival’s most celebrated campaigns from Dove, Nike, Always and State Street Global Advisors.
Jun
20
Samsung Tops YouTube’s Cannes to Cannes Ads Leaderboard
Posted in: UncategorizedYouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time. Samsung captured the top spot on this year’s…
Jun
20
Gen Z’s Purchases and Actions Are Influencing All Consumers
Posted in: UncategorizedWhen looking into what Gen Z actually needs, Edelman grounds its new research report in a quote from gun control activist and Parkland survivor David Hogg: “I’m not powered by hope. I’m powered by the fact that I have no other choice.” Bookended between two crises–the recession and the pandemic–this generation knows that social justice…
Jun
20
Twitter Brings Back Revamped Twitter Innovators Awards for Agencies
Posted in: UncategorizedJust in time for Cannes Lions, the revamped Twitter Innovators agency awards are back. A Twitter spokesperson explained, “We are reintroducing the Twitter Innovators agency awards to celebrate and fuel best-in-class media planning among our global agency partners. We work with a number of agencies–from the “Big 6” to independent agencies–to equip them with the…
Jun
20
Brightline Debuts New Connected TV Ad Offerings in Rebranded Suite
Posted in: UncategorizedConnected TV technology company Brightline wants to overhaul its streaming ad suite, and it’s starting with a slew of CTV advertising products. The product suite is getting a shiny new name, rebranding to OTT Accelerator from Brightline Ad Impressions. OTT Accelerator has been in the making for 18 months after streaming saw a viewership boost…
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