Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are. For creative brands, the opportunity for sensory connection is rich. And in the realm of multisensory marketing, one opportunity…
Twitter introduced a new team, Twitter Write, and confirmed one of the worst-kept secrets on the internet: the release of its Notes feature. The Twitter Write team is focused on building community and tools so that readers and writers can get the most out of the social network, tasked with improving and enhancing the Twitter…
Stories about the financial misconduct of companies are ever more common, but you might not have heard about the most scandalous retail pharmacy chain of all time: Phar-Mor. Stories of cooked books and misappropriated funds are hardly rare, but often leave us questioning–how do companies manage to pull off these scams, and more importantly how…
As a proud geriatric millennial who prefers the IRL over the URL, I am frankly too tired to learn something new. Being the mom of two toddlers in year three of a pandemic has stolen from us so many IRL moments. Yet, systemically, IRL isn’t set up for a lot of acceptance. But we know…
At Cannes Lions this year, AB Inbev, winner of 40 Lions last year at the festival, is to be named Creative Marketer of the Year. On this week’s episode of Yeah, That’s Probably an Ad, Adweek’s Europe bureau chief Stephen Lepitak talks to Ryan Verschoor, the company’s global vp of culture and capabilities about some…
The media mogul’s fourth divorce is unlikely to change the ownership structure of Mr. Murdoch’s empire, but it could reverberate through companies such as Fox News and The Wall Street Journal.
Christina Mallon, a former head of inclusive design at Wunderman Thompson, now leads the same department at industry giant Microsoft.
Pride Month is a time to celebrate the ability to live as your authentic self, and canned wine brand Bev sought some people with a lot of experience doing just that for its “Serving Pride” campaign. The effort, which kicked off on June 16, centers on a nearly two-minute spot starring Academy Award-winning actor Halle…
Twitter’s Chirp Developer Conference is back after a short hiatus–12 years, to be exact. The social network held its initial Chirp event in April 2010, but the initial event turned out to be the only event, as it was canceled in 2011 and did not re-emerge until this year. Chirp will be held Nov. 16,…
In Greek mythology, Proteus was a prophetic, shape-shifting god. At Amazon, Proteus is a fully autonomous warehouse robot that can operate in the same space as human employees. The robot–which, unlike its predecessors, will not have to be confined to a specific area, will instead move around warehouse employees thanks to “advanced safety, perception and…
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
A few highlights: American artistic gymnast Suni Lee talks about what it means to be a role model in the latest installment of Gatorade’s “Fuel Tomorrow” campaign. (High school basketball player Hansel Enmanuel stars in a previous spot in the series, as seen in the June 15 Hot Spots.) Jamie Foxx and his daughter Corinne Foxx help hype Intel Evo laptops. And Tim Hortons serves up a fresh 15-second TV cut of its “Biebs Brew” ad starring Justin Bieber. (Ad Age’s Maia Vines has the backstory—and the full minute-long version.)
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Macy’s is rolling out a new collection of NFTs tied to its annual 4th of July firework celebration in New York. The retailer will award unique digital graphics to the first 10,000 people to join its new forum on the chat platform Discord. The artwork is based on this year’s show, and the tokens will…
The news start-up Semafor has raised $25 million from wealthy individuals, with a goal of cultivating direct relationships between its journalists and its audience.
The arrangement gives the agency holding company access to SpringHill’s roster of diverse creators for services that could include branded content, events and more.
Title IX–the civil rights law that was part of the Education Amendments of 1972, which prohibits sex-based discrimination in any school or any other education program that receives funding from the federal government–turns 50 Thursday, and Twitter is all over it, particularly with audio feature Twitter Spaces. The social network said it wanted to “celebrate,…
In a new campaign video, Eric Greitens, the former governor of Missouri who is now running for U.S. Senate, asks Missouri voters to “Get a RINO hunting permit. There’s no bagging limit, no tagging limit, and it doesn’t expire until we save our country.” That’s right, he wants to kill people in his own party […]
The post Gun Happy Greitens Asks Voters to Kill “Republicans In Name Only” appeared first on Adpulp.
Brands should try to engage with their current audience in the metaverse instead of trying to break into new audience groups
Alo Yoga is giving its customers the option to make online purchases via cryptocurrency, according to the lifestyle brand. Salaried corporate employees can also elect to have some or all of their paychecks deposited into their crypto wallets and converted from U.S. dollars to crypto with zero transaction fees, said Angelic Vendette, the company’s vice…
From recreations of the French Riviera to beach-themed parties on virtual yachts, here are the Web3 efforts taking place at Cannes.
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