Softball was the foundation of Athletes Unlimited’s four-league, mini-empire of women’s sports. But sports fans’ increased interest gave the company marketing riches far beyond the softball diamond. The company was co-founded in 2020 by former Soros Fund Management executive Jonathan Soros and ex-New York City FC president Jon Patricof. The idea behind Athletes Unlimited was…
Women’s sports sponsorships are growing, but marketers would be wise to accelerate investments to reach audience that is driving purchase decisions.
Media agency Horizon announced will test Comscore’s local TV measurement for the 2023 media buying and planning period.
When there are more people at the table, it’s easier to find the best solution for a common problem. This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. But…
The continuing absence of a federal privacy bill means that the patchwork of state-wide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly difficult for nationwide companies to manage compliance on a state-by-state basis. The CPRA comes with a level of granularity that other states lack, but “leaves it to the…
 |
 |
 |
| THE ORIGINAL? Nabu – 2002 “Its life is the real luxury” Click image to enlarge Ag : Scholz&Friends (Germany) |
THE ORIGINAL? WWF – 2002 “Think before you buy” Click image to enlarge Agency : Leo Burnett (Thaïland) |
LESS ORIGINAL IFAW – 2022 “If you don’t buy they don’t die” Click image to enlarge Agency : Alternative Dubaï (UAE) |
What companies got wrong about work culture—and how to fix it.
CANNES, France– This year at Cannes Lions, climate activists from Greenpeace have sprung up on various stages and beaches protesting the advertising industry’s relationship with oil and gas giants. On Thursday they pulled their biggest stunt yet when they stormed the venue at the heart of the festival, the iconic Palais De Festivals, with one…
Mark Zuckerberg, who once said securing elections was “the most important thing,” has shifted Meta’s focus to the metaverse. That may have real-world implications.
Ad Age’s take on the most interesting recent food and beverage promotions.
Sony Interactive Entertainment is revamping its PlayStation Plus subscription service, adding new tiers in the style of streaming services. The new version of Playstation Plus essentially merges Sony’s PlayStation Now streaming and PlayStation Plus cloud gaming services. It will now have three tiers–Essential, Extra and Premium–priced from $9.99 to $17.99 a month, with discounts for…
Almost all U.S. states have lotteries, and they can be lucrative contracts with long-term incomes for agencies.
Advanced TV consortium OpenAP is debuting a new clean room solution to help advertisers more efficiently target consumers in a privacy-safe environment.
Advanced advertising company OpenAP teamed up with data cloud company Snowflake for a cross-platform and cross-publisher clean room, the platform announced today at Cannes Lions. OpenAP Data Hub will let television publishers access data in privacy compliant environments to power more effective audiences when it comes to measurement and targeting. NBCUniversal, Fox, Warner Bros. Discovery…
Menstruation and puberty solutions in India is not a often spoken about. Brands normally tend to approach the subject of menstruation by being indirect and vague. The campaign was designed to bring these topics put in open and make it conversational. For a D2C brand, we needed to aid discovery of brand by being new age and sensitive
Credits
Advertising Agency: Bang in the Middle, Gurgaon, India
CCO And Co-Founder: Prathap Suthan
Cd: Paulomi Dey
Cso: Naresh Gupta
Suncorp pulled on heart strings with a campaign about sustainable housing to withstand disaster.
Este artigo não e baseado no conteúdo do Festival de Cannes. Mas como tudo o que acontece por aqui – os encontros inesperados, as conversas na porta do Palais, as vitrines na rua – provoca alguma reflexão, cá estou eu compartilhando uma com vocês, leitores do B9. Na última semana, a Europa viu um colapso …
Leia Cannes Lions 2022: servir bem para servir sempre (em três lições) na íntegra no B9.
Wingstop’s creative response to supply chain problems earned 6.5 billion media impressions.
Tech giant took home top honors for correcting historic wrongs by fixing camera technology on mobile phones.
Piñatex made $100 million for the brand and helped the planet, too.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
