Messenger: How to Use the Doctor Strange Chat Theme

Doctor Strange in the Multiverse of Madness will be released in theaters Friday (May 6) and, to mark the occasion, Messenger released a new chat theme inspired by the film. When someone activates the Doctor Strange in the Multiverse of Madness chat theme in a conversation, the conversation’s emoji will be automatically updated to the…

Luminato Festival: It's Art

Luminato Festival Integrated Ad - It's Art
Luminato Festival Integrated Ad - It's Art
Luminato Festival Integrated Ad - It's Art
Luminato Festival Integrated Ad - It's Art
Luminato Festival Integrated Ad - It's Art
Luminato Festival Integrated Ad - It's Art
Luminato Festival Integrated Ad - It's Art

The Local Collective created visual iconography that celebrates the incredible effects of the art in Luminato.

Art is a visceral experience. Artists create it to spark reactions. We captured those reactions in the simplest, most impactful way possible: using the punctuation that reflects them.

Art can surprise or shock. Art can spark a conversation. Art can make one question and think deeply. Art can live on in the mind. And art can be a statement.

The Festival used an exclamation mark, quotation marks, a question mark, an ellipsis, and a period as the visual identity for what artists create with their work and patrons experience at Luminato.

E & J Gallo Winery Black Box Wines: The Savvy Man

Black Box Wines’ Savvy Man is back. The premium boxed wine brand has teamed up with independent creative agency Red Tettemer O’Connell + Partners (RTO+P) yet again for the next phase of “The Savvy Man” campaign – launching two brand-new spots, out now.

When the Savvy Man, played by actor and comedian Adam Scott, was first introduced as the brand’s new spokesperson earlier this year, he was ensconced in a luxurious den showing off his premium collection of award-winning Black Box Wines, convincing drinkers to “come over to the savvy side.” The new follow-up spots strike the same chord, with Adam touting the same sophistication and swagger.

Video of BBX_SM_ComeOnOver_15_1080p

Video of BBX_SM_SavvyGathering_Deuce_30_1080p

ACT Mouthwash: Long Live Your Teeth

ACT Fluoride Mouthwash and their creative agency of record, Terri & Sandy, are looking to stand out from the sea of swishes with their newest campaign “Long Live Your Teeth.”

Viewers are taken back to the days of yore, with a history lesson of what are now clearly ridiculous home remedies for curing tooth decay.

Video of ACT Mouthwash | Long Live Your Teeth – Frog

Video of ACT Mouthwash | Long Live Your Teeth – Donkey

TR Group: The Right Transport Options From Day 1

When you’re New Zealand’s largest wholesale food distributor, you need a partner who understands your unique transport requirements.

IndieFrame: Copyrighter

IndieFrame, the digital distribution platform enabling photographers and video producers to contact and sell content directly to media, is launching Copyrighter – a tool allowing content creators to take digital ownership of their images and videos and track their content internet-wide.

For the thousands of individual content creators now producing quality content and making a livelihood from it, protecting the rights to their content – rights that, all too often when content is reused without credit or payment, are not respected – has never been more important.

Video of Copyrighter Launch Film

How brands can succeed in an evolving retail media landscape

Retail advertising is growing more complex with emerging media networks, but brands must carefully navigate through these new options in order to succeed

A+E Networks Tells Marketers Content Matters More Than ‘an Algorithm’

A+E Networks has a simple message for marketers at the 2022 NewFronts: Content matters. During its virtual NewFronts presentation on Thursday morning, A+E Networks promoted everything from its cross-platform offerings in legacy brands such as History, Lifetime and A&E to podcasts and even a new FAST channel called 4UV, all while focusing on the quality…

Inspiring Content That Drives Subscriptions With Showtime  

Showtime’s original programming ceaselessly delivers new scripted shows. Yellowjackets, a non-IP-based freshman hit that built audience and buzz each week that is single-handedly driving streaming subscriptions, is no exception to the platform’s uncharted momentum. Gary Levine and Jana Winograde, co-presidents of entertainment at Showtime Networks, joined Adweek’s Convergent TV Summit to talk about how they’re…

Tata Salt: Eat Best, healthy, right and pure

Tata Salt Print Ad - Eat Best, healthy, right and pure
Tata Salt Print Ad - Eat Best, healthy, right and pure
Tata Salt Print Ad - Eat Best, healthy, right and pure
Tata Salt Print Ad - Eat Best, healthy, right and pure

Through this campaign, I wanted to make people aware of the types of Tata salt beneficial for different people.

Bupa UK: #PowerfulRealStories

Bupa UK has this week launched #PowerfulRealStories, a digital media campaign in support of women’s mental health, encouraging people to share their real stories and “unfilter” their lives. The films will be hosted on Instagram and YouTube using programmatic video.

The new campaign, created and produced by Bupa UK in collaboration with creative content agency Contented Group , features two powerful 2 x 30 second films, filmed as a single take execution, with one continuous shot of two women speaking directly to camera, as if they are being filmed at home, using granular, intimate videography. As they speak, their composure and conversation slowly ‘unfilter’ revealing the inconsistencies between ‘filtered’ lives on social media and people’s daily realities and struggles.

Video of Bupa | Powerful Real Stories | Angela

Video of Bupa | Powerful Real Stories | Alice

Montréal International: We introduce you to AI with a Montréal flavor

Montréal International is pleased to present its brand new video on artificial intelligence. Our goal? To make an impression in order to attract foreign investors, international organizations and talent from around the world to Greater Montréal.

Video of We introduce you to AI with a Montréal flavor

Konica Minolta: Ignite Print Possibilities

Konica Minolta shows off the infinite potential of print in their latest 360 global campaign. “See The Potential,” directed by the talented Menzkie, showcases the boundless possibilities of print by taking us on a journey through vibrant papercraft worlds. Each world was handcrafted through a different technique, utilising texture, colour, and form to create evocative dimensions of print possibilities without limit.

Video of See the potential and start a print revolution with us

How Starbucks will use NFTs to drive consumer loyalty

Howard Schultz outlines his ambitions for the coffee chain, including NFTs and souped-up loyalty program.

Coors Light erects ‘Chillboards’ to deflect heat off buildings

The campaign from DDB targets Miami ahead of the hot summer.

These Special Burger King Whoppers Cater to the Weirdest Pregnancy Cravings

Among pregnant women, weird cravings have become the stuff of myths–from the women with an urge to crunch ice cubes, to those who snack on pickles in the middle of the night. Ahead of Mother’s Day on May 8, Burger King decided to indulge those cravings by creating special Whoppers for expectant moms. Burger King…

Kentucky Derby Horse or Ad Agency: Can You Tell the Difference?

Is Cyberknife a digital ad agency in San Francisco or a horse running in this year’s Kentucky Derby? In addition to being the name of a surgery, Cyberknife is also a horse in this year’s Derby. What about Zubi, The Glitch and Shackleton? If you said horses for any of those, you’d be wrong–they’re all…

H&M Wants to Build Men’s Confidence Through Their Fashion

As people begin to socialize again around the world, clothing retailer H&M aims to position itself as the brand that can help men rediscover their own style and be confident–a message promoted through a global campaign featuring Saturday Night Live comedian and actor Pete Davidson. The campaign, titled “Wear That Feeling,” was developed by B-Reel…

Top 100 Art & Design Trends in May – From Flatpack Adventure-Ready Chairs to Ultra-Chic Wall Desks (TOPLIST)

(TrendHunter.com) The May 2022 Art & Design round-up spotlights many unique furniture pieces, extremely chic interior design projects, and even some useful equipment.

Emphasis definitely falls on minimalism…

Top 85 Home Trends in May – From Household AI Cameras to High-End Walk-In Bathtubs (TOPLIST)

(TrendHunter.com) The May 2022 home innovations feature interesting, playful, and stylish items that promise to elevate the interior. For instance, Alexander Lotersztain’s mochi seating—designed for…