This Year’s Upfront Might Feel Like Business as Usual, but a Metrics Revolution Is Underway

Last year, the very foundation on which television advertising is bought and sold–Nielsen’s rating metrics–started to crumble. Following months of controversy and client outrage, the Media Rating Council pulled Nielsen’s national and local TV accreditation last September after the measurement company admitted it had undercounted TV viewership following its inability to maintain the integrity of…

The 2022 Upfronts Need to Evolve Into the FlexFronts

In 2020, like our personal and professional lives, everything about the TV upfront changed. The combined impacts of the pandemic and the shift away from linear television to streaming have primed the industry for change. Or it certainly felt that way, as many believed we would see a rethink of how tens of billions of…

Why Abbott Elementary Creator Quinta Brunson Is in a Class of Her Own

There was a moment in 2021 when the fate of scripted network comedy seemed a little shaky. Watercooler talkers like Succession and Mare of Easttown kept cable dramas on top, while longtime fan favorites Brooklyn Nine-Nine and Black-ish prepared for their final seasons. For the first time in 50 years, NBC–once a leader in prime-time…

Brands mark 4/20 and Earth Day: The Week Ahead

Marketing and media events to watch this week.

 

The Murdochs, From Page to Screen

A documentary series uses new material and archival footage to expand on a New York Times Magazine investigation.

Cadbury Creme Eggs: The Gooey Easter Treat Laid by a Bunny

For better or worse, American foods have a tendency to find their way to the far corners of the earth, which is why steak-flavored Doritos are popular in Europe and South Koreans give tins of Spam as gifts. But if there’s a notable exception to the tradition of America exporting all of its treats, it’s…

The Murdochs, From Page to Screen

A documentary series uses new material and archival footage to expand on a New York Times Magazine investigation.

Deliveroo Shines a Spotlight on Takeout Rituals in Surreal Global Push

Deliveroo is exploring the little rituals we observe when ordering takeout food. Whether you’re a curtain-twitcher who peeks out the window every time you hear a car in the hope it’s your hot pizza pulling up or the kind of person who slips into loungewear as soon as you hit the order button, you’re going…

Agency news you need to know this week

In this week’s Agency Brief: Just Egg sends Congress a message about climate change and Stagwell opens an office in Brazil.

Lay's: Grab the Moments

After a dog steals their soccer ball, this group of friends is at a loss for how to continue their game. Luckily, one girl eats a Lay’s potato chip and has a brilliant idea. She begins to dribble an invisible ball, and suddenly everyone is in on the illusion, kicking the make-believe ball all over the city. When their fake soccer ball hops a very real fence, the girl is surprised to see soccer legend Lionel Messi on the other side, snacking on his own bag of Lay’s. He playfully passes the unseen orb back to her, and the game continues.

Video of Lay’s | Grab The Moment

Twitter adopts ‘poison pill’ to ward off Elon Musk takeover

Twitter Inc. adopted a measure that would shield it from hostile acquisition bids, taking steps to thwart billionaire Elon Musk’s unwelcome offer to take the company private and make it a bastion of free speech.

The board set up a shareholder rights plan, exercisable if a party acquires 15% of the stock without prior approval, lasting for one year only. The plan seeks to ensure that anyone taking control of Twitter through open market accumulation pays all shareholders an appropriate control premium, according to a statement Friday.

Read more: Elon Musk’s takeover bid worries advertisers

Twitter enacted the plan to buy time, according to a person familiar with the matter. The board wants to be able to analyze and negotiate any deal, and may still accept it. 

“The Rights Plan does not prevent the Board from engaging with parties or accepting an acquisition proposal if the Board believes that it is in the best interests of Twitter and its shareholders,” the company said.

Subscribe to Ad Age now for the latest industry news and analysis.

The Tesla Inc. CEO on Thursday offered $54.20 a share in cash for Twitter, valuing the social media company at $43 billion. Musk, who said it was his “best and final” offer, had already accrued a stake of more than 9% in Twitter since earlier this year. Twitter’s board met Thursday to review Musk’s proposal to determine if it was in the best interest of the company and all of its shareholders.

A poison pill defense strategy allows existing shareholders the right to purchase additional shares at a discount, effectively diluting the ownership interest of the hostile party. Poison pills are common among companies under fire from activist investors or in hostile takeover situations.

Under Twitter’s plan, each right will entitle its holder to purchase, at the then-current exercise price, additional shares of common stock having a then-current market value of twice the exercise price of the right.

Subscribe to Ad Age now for award-winning news and insight.

—Bloomberg News

TikTok: How to Turn on Profile View History

TikTok introduced a profile view history feature that allows users to see who viewed their profile in the last 30 days. When a user turns this feature on, other TikTok users who have activated this feature will also be able to see when the user has viewed their own profiles. TikTok users are only allowed…

Twitch: How to Hide Profanity in Chat

Twitch users have the ability to customize their chat experience by turning on chat filters that will attempt to hide different kinds of offensive text from the chat window. One of these filters allows users to hide profanity from chat. Our guide will show you how to hide profanity from chat from within the Twitch…

Blue Shield of California: Best of California

Description: There’s a lot of things that make California great. But to us, it’s the people. The people who work late nights and extra shifts, the people who came here to start something, the people who do it all with grit and grace. We want to celebrate them as the #BestofCalifornia.

Burger King: Even More Confusing Times

Is an eco-friendly black Friday purchase good for the planet or not good at all? Should you delete a message that is wrong or send the wrong message by deleting it? Is Max a dog’s name or boy’s name? The world just keeps getting more and more… confusing.

Created by DAVID Madrid, this timely sequel to the acclaimed Confusing Times campaign brings our world’s confusion and contradictions to the next level, because Burger King also brought their plant-based menu to the next level, with the addition of new plant-based chicken nuggets.

Tanishq’s: Live a Dream

Laqshya Media Group, one of the largest comprehensive marketing communications groups in India recently executed India’s first immersive 3D anamorphic installation for Tanishq’s season of bloom collection – Live a Dream. It is installed at Bandstand Promenade, Bandra in Mumbai. The display the LEDs create is called an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once you occupy a specific vantage point.

Video of Tanishq "Live The Dream" – Laqshya Media executes India’s first immersive 3D Anamorphic DOOH.

Marketing winners and losers of the week

Arby’s scores with its sonic logo, Eos nets ANA award for cooch campaign and  the Kardashians get into trouble in Disneyland.

 

FLYR: The Man

At the airport a young man is getting ready to board a flight, he’s excited and he almost dances his way to the gate. There, a super friendly flight attendant addresses him like a child “wow you are flying all by yourself, whatta big boy…” etc – because eventhough he looks like a grown up, he is flying on child’s fare. And the super explains that with Flyr you are getting kid’s rebate until the age of 16, with a signoff from startup airline Flyr.

Tumix: From afar

We created the first “perreo” to dance from a distance

Profonanpe: Animalfans

Taking advantage of the growing Onlyfans community, we decided to open an account for Run Run, a little fox who was sold as a dog to a peruvian family and became the icon in the fight against illegal animal hunting. Run Run’s Onlyfans went viral immediately and the platform helped us to exposed the problem in a massive way gaining awareness about animal trafficking and putting pressure in the congress in order to debate a law against illegal animal trafficking in Perú.