With The Batman set for release, the partnership between the DC Comics superhero and Oreo will continue through an immersive cinematic experience being hosted in London. The three-day experience will take place at the RIO Cinema from the first day of the film’s release on March 4 with the partnership leading to a short-term rebrand…
Twitter CEO Parag Agrawal updated the company’s policies on business travel and office attendance in a note to employees Thursday, which he also shared in a tweet. Agrawal said business travel can resume immediately, and Twitter’s offices worldwide will begin opening March 15, but he left decisions on whether or not to travel and where…
The ratification, with about 80 percent of ballots in favor, makes it the largest tech union in the United States with collective bargaining rights.
The genealogy site behind a deepfake tool that gained viral traction on social media last year is back with a new feature designed to bring even more lifelike qualities to old photos. MyHeritage is rolling out a tool that lets users create deepfake videos out of photos of their long-lost family members–or anyone, really–and a…
Twitch said Thursday that it updated its spam, scams and malicious conduct policy to keep “harmful misinformation actors” off the streaming platform. The Amazon-owned platform collaborated with more than one-dozen experts and researchers, including the Global Disinformation Index, to learn more about how harmful misinformation spreads and develop precise criteria to define those actors. Twitch…
Ad Results Media’s YouTube creator economy expert discusses how influencers can boost brand authenticity.
The British broadcaster is turning to frequencies that still work during a communications blackout.
Lee is Netflix’s fourth CMO since 2019 and comes as the streamer faces increasing competition in the space.
Early last year, I called out three disruptors worth watching. All three delivered. 2021 recap Elon Musk had a spectacular 2021. Fueled by investor enthusiasm for Tesla, in January he became the world’s richest man. By September, he had over $200 billion. Just a month later, he passed $300 billion–that’ll buy you 2 million fully…
Netflix is making a CMO change: Marian Lee has been elevated to the role, replacing Bozoma Saint John. Top line Saint John first joined the streamer in 2020, after holding executive roles at Uber and Apple. Lee arrived at Netflix in July 2021 in the role of vp of marketing in the U.S. and Canada….
Cheetos says, “If it’s hands-free, it’s a Cheetos thing.”
Cheil Worldwide Spain has created a video game mod for the global cancer organisation CRIS Cancer Foundation. Designed to connect a new generation with the battle against leukaemia and build awareness and support for the independent non-profit organisation, the work is dedicated to facilitating and developing innovative research to beat cancer.
The game, called ‘The Battle Inside’, is a modified version of Doom Eternal, the latest release of the iconic 1993 first-person shooter game. Players of ‘The Battle Inside’ are challenged to ‘fight cancer to beat cancer’ and game play is altered to take place inside the body where it imitates the struggle against leukaemia.
The game mod introduces new characters to Doom, designed to bring to life the behaviour of the disease. Players are challenged to overcome the characterisation of leukaemia’s impossibly fast-replicating cells, blastocysts, carcinomas and viruses.
Business directory and crowdsourced review forum Yelp unveiled several integrations for its Yelp Fusion platform for automobiles’ infotainment systems, mapping applications, search engines and voice assistants. The integrations revealed Thursday are with Audi, Cerence, Ford, Telenav and Uber. Users of Uber’s ride-sharing application can open its new Explore tab and see information from Yelp on…
Consumer demand for weed in America may have boomed during the early days of the Covid-19 health crisis, but it was no short-lived, lockdown trend. The green rush in the U.S.–which began in earnest in spring of 2020–will continue to pick up speed in the pandemic’s third year. And looking ahead, it’s poised to go…
As upfront season begins, Disney wants to show brands that it not only has an enviable library of content and a massive audience, but the technology to ensure advertisers find the right audiences as efficiently as possible and can measure campaign performance better than anywhere else. To that end, the company held its second tech…
Grey London has created a new commercial for Fidelity International, the investment provider. The ad, aimed at end investors, focuses on the way they feel about the choices they have to make, and recreates the relief experienced when you have a simple solution. It builds on the brand’s previous market-leading, emotion-led work also featuring the Fidelity family Adam, Sarah and Tizzy the dog.
In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life when the protagonist, Adam, finds himself overwhelmed in a wormhole of confusing information and multiple choices as he attempts to make an investment decision.
The upscale meat brand’s ‘Like This’ campaign seizes on meat-and-cheese board craze.
The whole family can follow Giuseppe along in this Pixar-esque pizza adventure, showcasing his passion, culinary chops and dedication to quality ingredients.
Health is increasingly a big focus in today’s culture, yet it can mean very different things from one person to the next. And a lot of brands who promote their “healthy options” are quick to change focus past the typical ‘new year resolution’ timeframe.
With their latest campaign, Stop & Shop is showcasing how the brand is helping its customers find their “healthy,” positioning the brand as a long-term partner in shoppers’ health journey, whatever that looks like for them individually.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
