Mar
04
In These Women’s Hands, Dating Is Truly the Stuff of Horror
Posted in: UncategorizedThe filmmakers behind “Fresh” worked to avoid being exploitative as they injected comedy into their commentary on the exploitation of women.
Mar
04
Disney+ streaming service to offer low-cost version with ads
Posted in: UncategorizedThe new service will begin in the U.S. in late 2022 and expand internationally next year.
Mar
04
Disney+ Will Debut Lower-Priced, Ad-Supported Tier Later This Year
Posted in: UncategorizedOne of the fastest-growing streaming services is ready to add even more subscribers. Disney+ is set to launch an ad-supported subscription offering in the U.S. late this year, expanding internationally in 2023, the company said today. “Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone–consumers, advertisers…
Mar
04
Viktor&Rolf Fragrances Taps Pinterest’s New Idea Ads With Paid Partnership Ad Format
Posted in: UncategorizedViktor&Rolf Fragrances, a brand within L’Or?al USA’s Luxe portfolio, turned to creators on Pinterest to help introduce the new addition to its Flowerbomb fragrance family, Flowerbomb Ruby Orchid. The campaign uses Pinterest’s new ad format, which is currently in beta, Idea Ads with paid partnership. Creators on the platform can tag a business that sponsors…
Mar
04
4 health and wellness marketing trends to watch
Posted in: UncategorizedWhat marketers should know about mental health awareness, how the definition of “wellness” has changed and why quirky playful ads sustain connections with consumers.
Mar
04
Addressability Is the Defining Issue of Our Post-Cookie World
Posted in: UncategorizedAs we can all attest here in early 2022, cookie fatigue is real. And not just because we’ve been eating our feelings throughout this never-ending pandemic. When it comes to the deprecation of third-party cookies, everyone in the ad-tech world is quick to join the conversation. But to what end? How many players are actually…
Mar
04
Cannes Lions bans Russian entries and delegates
Posted in: UncategorizedThe industry’s major festival joins other organizations penalizing the country in the midst of the Ukraine conflict.
Mar
04
This Zaxby’s Spot Shows Just How Much Extended Reality Is Changing the Commercial Game
Posted in: UncategorizedThe band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series “Guy On A Buffalo,” which chronicles the adventures of Buffalo Jones and features the twangy country vocals of lead singer Jomo Edwards. 12 years later, southern fast food giant Zaxby’s decided to reinvent the spots with some…
Mar
04
Marketing Morsels: A Plastic-Free Pop Up, Solving the Cheetle Problem and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Coors Light Envisions a Plastic-Free Future To let the world know it’s removing plastic rings from its six-pack, Coors Light created a futuristic pop-up store in Brooklyn, NY. Like the beer brand’s new cardboard packaging, the…
Mar
04
America’s Biggest Brands Are Pulling Out of Russia, But It’s Not All About Taking a Stand
Posted in: UncategorizedApple turned heads earlier this week when it announced that it would be pulling out of Russia in the wake of that country’s invasion of Ukraine. In a statement, Apple expressed its “deep concern” over the conflict and pledged to “stand with all of the people who are suffering as a result of the violence.”…
Mar
04
Cannes Lions Bans Russian Delegates and Entries from 2022 Awards
Posted in: UncategorizedAdvertising awards festival Cannes Lions has cut Russia off from its global award scheme following its President Vladimir Putin’s invasion of neighboring country Ukraine, meaning agencies and brands from the country will no longer be eligible for a trophy in 2022. Russian delegates will also be banned from attending the festival. “We stand together with…
Mar
04
MLB lockout leaves brands stranded—'It's embarrassing'
Posted in: UncategorizedMarketers could swing for alternatives as the league begins losing out on an estimated $1 billion in annual ad revenues.
Mar
04
BMW USA: The Electric Driving Experience of the 2022 BMW iX
Posted in: Uncategorized
The iX is an electric trailblazer designed to deliver action-packed adventures and inspiring performance.
Featuring impeccable interior details, the iX includes booming audio from Bowers & Wilkins speakers, and expertly crafted seats with the finest materials available.
When it comes to performance on the road, the 2022 iX has an estimated range of up to 324 miles. The adventure doesn’t have to stop in the BMW iX.
Mar
04
Inside Deloitte’s Game Plan to Personalize Sports Broadcasts
Posted in: UncategorizedWhy do sports need a truckload of media coverage when a simple roomful will do? During the 2022 NBA All-Star weekend in Cleveland last month, the league reached fans in 215 countries and territories in 60 languages. That happened largely thanks to the NBA’s World Feed Truck, a 40-foot vehicle parked outside of Rocket Mortgage…
Mar
04
Pikes Peak
Posted in: Uncategorized
There are two things you should bring when you’re climbing a mountain: First, a Kia sedan. Second, a little respect. That’s someone else’s turf you’re driving on.
Mar
04
Skechers: Tony Romo for Skechers Max Cushioning
Posted in: Uncategorized
The comfort of Skechers Max Cushioning® footwear is so big, it makes football legend turned broadcaster Tony Romo enter full “Romozilla” mode. This next-level innovation will leave you towering over the world—or in Tony’s case, over his wife Candice.
Mar
04
TIAA focuses on retirement and gender inequity–through basketball–in new campaign
Posted in: UncategorizedThe finance firm points out the gender inequity in retirement in new effort that comes during March Madness and the anniversary of Title IX.
Mar
04
Samsung’s Fashion Film Stars Charli XCX Frolicking in a Fantasy World After Dark
Posted in: UncategorizedWhile the technology and fashion industries might seem worlds apart, Samsung has been bridging the divide through unusual collaborations with designers such as Thom Browne, Aur?lie Fontan and Charlie Casely-Hayford. Its latest project sees the tech brand team up with up-and-coming Scottish fashion designer Charles Jeffrey and pop star Charli XCX to create an otherworldly…
Mar
04
TBWA copywriter and One Club launch Lagos Creative Bootcamp in Nigeria
Posted in: Uncategorized
Mar
04
British Optician Specsavers Evolves Long-Running ‘Should’ve’ Brand Focus
Posted in: UncategorizedSight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh. With a newly released $5.3 million (four million pounds) campaign, the “Should’ve Gone to Specsavers” line will now aim to relay the purpose and…
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