T.J. Adeshola and Sarah Rosen were elevated to new roles at Twitter Monday. Adeshola was named head of global content partnerships, succeeding Jennifer Prince, who left the social network last November to become the first-ever chief commercial officer for the National Football League’s Los Angeles Rams. He has been with the company for 10 years,…
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(TrendHunter.com) The March 2022 art and design trends were marked most notably by new sustainability-focused architecture, innovations in tech wearables, and the release of numerous one-of-a-kind modular designs….
While first-party data benefits customer targeting, it also drives retention, satisfaction, recency and other positive business metrics and outcomes.
Through a partnership with entrepreneur — and his manager — Rich Kleiman, NBA star Kevin Durant is innovating on and off the court with ventures that span tech, media, and even cryptocurrency. The dynamic duo sat down with Adweek during the Challenger Brands Summit to discuss success beyond basketball. Pivoting off the court Kleiman and…
As brands look to grow strategic partnerships with ambassadors and grow their global reach, securing partnerships with influencers who align with their brand can take company values to the next level. U.S. steeplechase champion and Lululemon ambassador Colleen Quigley and Lululemon chief brand officer Nikki Neuburger sat down for a fireside chat at Adweek’s Challenger…
By default, Twitch users will appear online in their friends’ lists whenever they’re active on the platform. However, users have the option to change their online status and even make themselves invisible to other users. Our guide will show you how to change your online status from within the Twitch mobile application. Note: These screenshots…
(TrendHunter.com) From metaverse-ready bodysuits to high-performance gaming mouses, the March 2022 game trends highlight various emerging gaming-focused technology and updates.
Notably, Immortals and Bitstamp…
(TrendHunter.com) From software innovations to unique technology releases, the March 2022 computer trends are pushing the industry forward. Some of these trends are advancements in computer performance, such as…
O Disney+ vai se juntar ao bonde dos serviços de streaming que oferecem uma alternativa com anúncios à sua assinatura tradicional. O anúncio foi feito na semana passada, com a Disney garantindo que a modalidade deve estrear no fim de 2022 nos EUA e em 2023 no resto do globo. A novidade acompanha uma tendência …
Leia Disney+ vai ganhar modalidade de assinatura mais barata e com anúncios ainda este ano na íntegra no B9.
Russia has been slowing social-media services to make them harder and more frustrating to use.
Kroger has named DDB New York as its strategic business partner and creative agency of record for Kroger Health, the country’s fourth largest retail pharmacy chain based on sales. This is the first new business win for the Omnicom agency since it brought in new leadership under president, Darla Price. “This is a special win…
Just like we’re drawn to humans with purpose and intention, we’re also drawn to brands that have integrity, are clear on what they stand for and show up authentically. Alicia Carey, global head of agency development at Microsoft Advertising, and Obele Brown-West, chief solutions officer at Tinuiti, joined the panel at Adweek’s most recent Challenger…
Snap Inc. introduced the inaugural class in its 523 content accelerator program, which it first detailed last December. The initiative focuses on small, minority-owned content companies and creatives that traditionally lack access and resources when compared with their larger counterparts. The 19 participants will spend the next six months developing concepts and producing content for…
The increase in production of hybrid electric vehicles will not be a cure for the climate crisis, a central conceit realized by French car brand Renault’s new campaign, which asks owners to think twice about using their e-cars for every journey. Promoting the Renault Capture E-Tech hybrid, the film shows owners approaching their cars, before…
For queries like “How do I keep my glasses from falling off my nose?” or “What’s the best laptop for graphic designers?” many are not simply turning to Google, but to Reddit, looking to the forum-based platform for nuanced answers. “Reddit is currently the most popular search engine,” wrote blogger DKB in a post in…
Agency-client relationships have gotten too lopsided. Here’s how to start fixing the imbalance.
You’ve probably heard about the metaverse countless times by now. While the metaverse is becoming the new digital frontier, there is simply no ignoring it in the current physical reality. From reading story after story to seeing it discussed on television and hearing co-workers chatting about it, the metaverse has officially taken over marketer conversations….
Post Consumer Goods–the company behind cereals like Fruity Pebbles and Honey Bunches of Oats–is ready to future-proof its media mix. The brand announced this week that IPG’s Mediahub inherited media duties from Publicis’ Spark Foundry and will manage its roughly $25 million to $35 million in paid media investments. Changes are ahead for Post, with…
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