Hasta La Creative!

Tuff Contender’s DJay Brawner expands his directorial collaboration with Vans in their latest Custom Culture films. Releasing four films since the new year, Custom Culture is a Vans’ arts initiative created to inspire and empower high school students to embrace their creativity through art and design while bringing attention to diminishing arts education budgets.

The passing of Vans Co-Founder, Paul Van Doren, last May inspired this year’s newest theme, “Van D(IY)oren Legacy”. To pay homage to the entrepreneur and innovator that Paul Van Doren was, Vans is asking students to showcase their DIY take on the four pillars that make up Vans as a brand. These four pillars, action sports, art, music, and street culture, which have been integral parts of Vans identity since its inception in 1966.

Launched to date are “Creative Tips” featuring artists David Heo, Jay Howell, Sydney G. James, and Tony Whlgn. From sketch to full-scale production, the videos weave together stages of ideation to material preparation with warm interviews of these artists across the US who reveal the accessibility of visual arts in its many forms.

Blink is the Middle-East’s newest full-fledged neo bank and the Kingdom’s first. Blink was born out of a simple belief: Money is meant to be easy; it’s intended to work for the people, and not the other way around, but somewhere along the way, banks started acting more like establishments that tie people and their money down. Blink aims to inspire a new and more liberated way of banking, one that helps people break free from the shackles of traditional banking and allows people to live with more, and the film is a celebration and reflection of just that.

Balance’s mission was to provide a branded animation in the form of a fun narrative demonstrating the advantages of having a diversified investment portfolio ensuring a secure financial future.

Balance Team worked side-by-side with the T.U.F Team in developing the style and tone of the video to convey the advantages of leveraging their AIA Elite Secure Income solution.

Karmarama, part of Accenture Interactive, has joined forces with the NCS (National Citizen Service) to launch Mixtape ’22, an audiovisual mix tape featuring new music by young British artists using and sampling the words of UK teenagers.

The featured artists are Saidhu, winner of Rap Game 2021; BBC Radio 1 presenter and neo soul singer Victoria Jane; and Garage singer Emma Cannon. For Mixtape ’22, they each wrote and performed music featuring lyrics inspired by feelings and opinions crowdsourced from young people around the country. The three artists also appear in a film about the project, which breaks on NCS’ YouTube channel this week.

Freedom’s Edge Cider makes hard cider the old-fashioned way. Using apple varietals specifically grown to be fermented and create the bittersweet all-natural flavor hard cider was intended to have. The same full-bodied flavor the American forefathers enjoyed back when hard cider was safer to drink than water., and John Adams would drink a tankard every morning. So with this visual communication our goal was to make the apples grown in the Freedom’s Edge orchard the star of the piece and communicate that every can bears our crisp fruit and it’s waiting to be discovered.

Emirates NBD brings a new voice to a 250-year old tradition on International Women’s Day.

Emirati poetess, Al Hanouf Mohammed, leads a unique new poetic fusion at EXPO 2020.

8th March 2022

“I am the poem and here are my words for you. I wish I could have told their story to Zayed and Rashid”. These are the lines with which Dubai-based poet and published author, Al Hanouf Mohammed, opened her performance for International Women’s Day at EXPO 2020.

She then goes on to pay a powerful poetic tribute to the women of the UAE, their incomparable achievements, and their inspiring spirit. However, it is no ordinary performance that Al Hanouf brings to this stage. Her verses are interspersed with a unique and intriguing chorus voiced by a group of men, chanting in unison at periodic intervals.