Thursday marked Instagram’s turn to unveil new direct messaging features, following similar moves by Meta corporate siblings Messenger and WhatsApp earlier this week. The new DM features detailed by Instagram are available in select countries to start, with plane to extend them globally. They are: Music sharing: Integration with Amazon Music and Apple Music, with…
Every year on March 31, Transgender Day of Visibility is celebrated to spotlight those who identify with the community and raise awareness on trans and nonbinary issues still being faced today. It’s why TikTok is holding a live event on its platform highlighting its creators from the community Thursday at 9 p.m. ET. The video…
If, in the last few years, you have found yourself searching the internet for information about which streaming service was carrying what shows at which time, you are not alone–and TVInsider wants to help. The publisher, the only digital property of the holding group NTVB Media, has seen a rapid uptick in traffic, revenue and…
Gen Z looks to Spotify for all their audio needs, and Spotify is on its way to becoming the World’s Audio Network by launching its audiobook collection. However, Gen Z’s short attention span makes it hard for them to catch interest in long-form audio storytelling. So, let’s create a new immersive experience to get Gen Z hooked on audiobooks.
Levi’s® Fresh Inspired by Fresh Produce (The Fashion Version) For Spring/Summer 2022
Back in the 1970s, Levi’s® released a collection called Fresh Produce, inspired by, well, produce. And since we all love fresh fruits and vegetables, Levi’s® figured, why not bring it back, only with a fresh (pun intended) 21st century spin. Introducing Levi’s® Fresh for Spring/Summer 2022, a beautiful range of dyed favorites featuring dyes derived from natural sources, including plants and botanicals.
Traditionally, natural based dyes tend to produce more earth-tone colors, but with Levi’s® Fresh, we applied new dyeing methods that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow. And all in a mix of both yarn and garment dyed pieces.
The dyes in the Fresh collection come from one of three natural sources, including non-endangered or non-threatened plants—like madder root extract and natural indigo—agricultural byproducts—like food waste—and minerals like clays, carbonates, and natural oxides. These dyes were specially formatted to require less auxiliaries, without compromising color fastness or aesthetic, resulting in an innovative, sustainable dye process. All dyes in the collection feature a minimum of 50 percent plant or mineral content.
Working directly with the creative team at On, Untold Studios presents the first in a series of bold and energetic films to showcase the new Cloudmonster range of running shoes.
Directed by Stefan Hunt, the 30 second film immerses viewers in a whirlwind journey set on the corner of a New York street as a keen runner flies by with curious onlookers left bemused by the speed and agility of the runner. Newspapers fly in the air as a gust of wind, hot off the heels of the runner, sends passers by into disarray.
Taking inspiration from Hollywood blockbuster movies, the spot is packed with suspense and drama, delivered with a comedic edge. Director Stefan Hunt explains, “This project was equal parts hard and fun. Hard because I so badly wanted to feature every cliche Hollywood blockbuster moment only to be reminded this was not two hours long. Fun because the world of running is full of weird and wonderful individuals and the brief was to celebrate them all. The result – I kept it simple. One runner. One movie genre. And a sprinkle of weird.”
Sonic hypes its limited-time Brownie Batter and Yellow Cake Batter shakes.
After years of holding separate upfront negotiations, Game Show Network and Sony Pictures Television are heading into this year’s marketplace together for the first time ever, the companies said today. In their combined upfront pitch to marketers, the Sony-owned GSN and Sony Pictures Television are focusing on live viewing, integrations and their expanded syndicated program…
Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies – L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder. One of the keys to her success? She is always contemplating what’s next and moving forward: “The world is in perpetual motion and we must invent the…
This initiative seeks to promote inclusion among all friends – hearing and non-hearing – so that they can continue to communicate with each other while playing video games and continue promoting FRIENDSHIP WITHOUT DIFFERENCES.
The BOT – developed in Peru – is free and will be available to Discord users to integrate into their different servers.
We are top of the food chain through innovation and are battle tested with pro anglers and mother nature herself. Hence becoming one with mother nature and understanding the precision of the hunt. Our products allow you control the game of fishing and give you that extra advantage.
This Campaign embodies that idea. Precision, power, and control allows each angler to become one with the fish. So, we created a product forward ad campaign that utilizes our products to create a variety of salt and freshwater fish built out of the products themselves and its working parts. This campaign is intended to change and evolve to fit messaging, and as time passes. Each fish is composited together one piece at a time and is intended to breakthrough all the traditional visual clutter of fishing publications and is the overall core creative for digital and social product forward advertising in our industry.
Charge gives you a better way to manage your boat’s power supply. The CHARGE Marine Power Management Station is more than just a battery charger, it’s an intelligent power management system that performs the functions that previously needed three different devices to accomplish.
CHARGE automatically monitors your power usage and battery levels to ensure you have the right amount of energy for every accessory on your boat. While you are on the water, it maximizes your power usage. This Campaign was created to promote a new one of kind product to market. We leaned heavily on the concept of a better way to manage the power on your boat.
We tapped into the Humorous side of our demographic with our Core creative and all its elements. While supplementing it with just enough product education to wet the whistle and create a buzz with this new innovative product.
Cigna insurance, a global health insurance company wants to show their different brand position while talking about the competitive benefits & conditions as well as establishing a new image that Cigna understands and wants to be truly closer to consumers.
So the idea was created to connect Thai consumer with the insight that everyone has to “take multiple roles”, both bad and good at the same time with unexpected results.
Other mattresses are a nightmare compared to Purple.
The brand’s Little Green Machine gained a cult following on the platform and now six influencers will make videos promoting the product.
Mastercard’s marketing team was well aware of the challenge inherent in launching the Touch Card, its payment tool for the blind and visually impaired, with a TV commercial. The idea behind the ad, “Spotlight,” reflects Mastercard’s wider attempt to convey its appeal to all senses, while demonstrating its intention to foster inclusion among underrepresented groups….
Brand campaign for the new materials science company that brings breakthrough textile innovations into the world through everyday lifestyle products. The 360 digital and OOH content includes an anthemic manifesto video and a series of stills and social-focused animations to communicate Pangaia’s ethos to a new audience in an effort to build an Earth positive business model and find a way for humans and nature to exist in harmony.
Unarguably, many mothers’ love knows no end. They will sit on fire, burn through mountains, even wrestle with us to save our own lives.
To celebrate them and their fighting for our lives with “little white lies”. This campaign was birthed for Mother’s Day to highlight the struggle mother’s face to give their infants medications.
Cecilia.ai, the developer of the world’s first interactive robotic bartender, is now introducing its newest product – BarkTender.ai, the world’s first robotic bartender for your canine friends.
The new product, simply named BarkTender.ai, features the same 3D avatar of the original Cecilia, and it’s capable of making dozens of mocktails that canine friends would love, such as Mojidog, Puppyrinha, Dalmatini, Aperol Sit!, and much more. Cecilia’s original AI-based recommendation system was tweaked and customized to Barktender.ai, which is now capable of fitting drinks to the dogs, by scanning and analyzing their size, age, noise moisture, and tail wagging speed – to find the healthiest and tastiest combination.
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