Director Jara Moravec of the London based production studio KODE has worked with mobile phone brand, OnePlus Nord to create their newest brand campaign. The ad is the latest instalment in what looks to be a long-standing working relationship between KODE and OnePlus, following the success of past campaigns with associated brand Oppo which generated success across all of the brands markets in Asia and Europe.
Early results showed a 32 percent improvement from last year’s event, to 13.73 million viewers.
About 13.7 million people watched a drama-filled Oscars, an increase from last year.
As audiences begin to return to movie theaters, National CineMedia is ready to help brands connect with them. The company debuted a new data-driven technology platform NCMx during Monday’s upfront presentation in New York, which works to target brands with custom audiences both in theaters and on digital screens before and after attending movies. Marketers…
In honor of Women’s History Month, Adweek paid tribute to those defying gendered expectations in advertising, marketing and media through a series of stories written by Adweek editors, writers and community members. On this week’s episode, Shannon is joined by community editor Luz Corona, breaking creative reporter Natalie Venegas and senior agencies reporter Olivia Morley…
A few months into his job as CEO of Rolling Stone, Gus Wenner has bold plans to take the publisher into the future. And, yes, that includes the metaverse. Adweek caught up with Wenner after his fireside chat at our recent Mediaweek conference. In addition to building upon a strong ecommerce foundation, Wenner, the son…
Every electric socket in the World becomes an exclusive gateway to the Volvo’s C40
Surprising but feels inevitable: to discover Volvo’s all-electric model, the C40 Recharge, all it takes is to direct the camera of a cell phone towards any electric socket to access the world of electrification. The idea, created by Grey Brazil and Grey New York, reframes the meaning of the electric socket and allows the public to get to know the attributes of the new Volvo from an interactive and completely immersive VR experience. Once “inside the socket”, the public will be able to discover easter eggs, customize the car, schedule a test drive and even buy the C40 Recharge. And, at first, it’s the only way to get it
Global initiative Bodyright, from TBWANew Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with ‘March Unfiltered’. The new campaign, which consists of a week of active support between March 28th and April 3rd, encourages brands, influencers, and advertisers of all types to flood their feeds only with authentic images that remain unfiltered and unretouched.
Zillow says its offers “flexible and easy ways to start scheduling a tour.”
We are living in stressful times. Sport is one solution avoiding stress, so we encourage people to find the inside predator and hunt down stress.
Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, ‘Way Out’. Aimed at Gen Z, the film showcases Samsung’s ecosystem range – launching the teens through a portal of escapism and self-expression.
Set to the track of ‘No Way Out’ by Escapism, the spot from Leo Burnett Israel features a series of vignettes exploring Gen Z life. As teens hunt hungrily through a supermarket, experience first loves, and wreak havoc at a party, Samsung’s ecosystem products are integrated into each situation seamlessly, highlighting their racing heartbeats, showing them the way to their next rave, and letting them share intimate moments through music – or get lost in a world of their own. The common thread through it all is a palpable atmosphere of youthful energy, uninhibited and uncompromising.
Every day, 1 in 3 teens are bullied – and those with dandruff are twice as likely to be among them. To shift the overall conversation around dandruff, Head & Shoulders teamed up with the organization Anti Bullying Pro, with the objective to empower 1 million teenagers across Europe to stand against bullying in any form.
The virtual 2022 Ad Age Next: Retail conference is April 5.
Food is not only seen as food, but as part of humanity and life. Because life is food.
Instagram now allows users to tell the application that they don’t want to see Reels with particular audio tracks. When a user tells Instagram they’re not interested in an audio track (like a song), the app will use this information to improve the user’s experience going forward. Our guide will show you how to tell…
Augmented reality executions should be modeled in paid impressions as their own entity within marketing mix models, and not combined with other digital or social tactics, according to a study by Nielsen commissioned by Snap Inc. Snapchat’s parent company commissioned Nielsen to identify whether AR as its own channel within an MMM can provide valuable…
Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like Alien language. Saham Rakyat by Samuel Sekuritas (an Indonesian-based full-service financial advisory company) believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks.
Saham Rakyat (approved by OJK – The Financial Services Authority) develops an app to educate the Indonesian people on the topic of trading, to make trading a lot less complicated. It’s designed to be very intuitive, like online shopping.
With the message: Let’s Talk Stocks we wanted to break the stigma and confusion about stock trading and let people know and understand the stock trading language.
As users browse Instagram Reels, they can now tell Instagram when they don’t want to see Reels created by certain users. When a user tells the application they don’t want to see Reels from a particular creator, the app will use this information to improve their experience going forward. Our guide will show you how…
On World Cancer Day, let’s #CloseTheCareGap by scheduling a routine check-up for ourselves and our loved ones. Cervical Cancer affects a lot of women worldwide. The only way to turn the numbers in our favour is to get a pap smear. It takes only 5 mins and can help you detect and seek an early diagnosis for a healthier and happier life.
The silent cry for help of endangered species in the oceans of this world is dramatically portrayed here. Can you hear it too?
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