The in-house creative team at productivity platform ClickUp has hung onto one central idea for a campaign: What if moments in history could be made easier using its product? Productivity platform ClickUp is ready to make its biggest marketing splash yet on Super Bowl Sunday. The startup, which recently completed its Series C funding round…
Los Angeles-based Rajiv Lahens works on a number of projects, but feels especially attached to the work he did bringing the “It’s Been a Year” platform for Facebook to fruition in 2021. Accompanied by a short film that acknowledged the mutual hardship of the ongoing Covid-19 pandemic and the resulting social isolation, the initiative showed…
A French chocolate brand wants to highlight its aphrodisiac qualities, while reviving the love lives of couples across the country, with the release of some sexually ambiguous illustrations on its limited edition wrappers. Released by Le Chocolat des Fran?ais and promoted through a campaign by TBWAParis, the company wants to bring back the romance for…
Budweiser, Lay’s and Carvana are among the brands that have pre-released their Big Game ads.
The brand announced Thursday it will air a 30-second spot during the second quarter.
Netflix’s “ta-dum” sound at the start of shows is a ubiquitous part of many people’s daily lives, perhaps without them realizing. It’s become so recognizable that the brand has brought this background sound to the forefront in its latest campaign, highlighting the quality and breadth of storytelling on its platform. The ad shows a series…
When advertising a product like Gold Bond body powder, it’s hard to get into the specifics of what the stuff is used for without pushing the boundaries of what’s, um, family appropriate. But instead of playing it safe, the brand decided to lean into the challenge of pointing out the need for its product without…
Just six months after the 2020 Tokyo Olympics ended, it’s Olympics time again at NBCUniversal. The Winter Olympics have started in Beijing, and NBCU’s marketing team is working to make sure that everyone who watched the Summer Games–which had been delayed for a full year because of the pandemic–returns for the next go-around. “One of…
Superdrug launch new Itty Titty campaign to encourage 18-35 year olds to check their breasts.
With nearly two thirds (64%) of women aged 18-35 years old not checking their chests regularly every month and with 1 in 7 women affected by breast cancer in their lifetime, Superdrug is launching a new unique ‘Itty Titty’ campaign to encourage people to take control of their health. Its intention is to increase the level of awareness and conversation about breast checking and encourage people to regularly check themselves.
The Itty Titty campaign sees people receive a free Itty Titty sticky leaflet when they order their contraceptive pills from Superdrug Online Doctor or pick up their contraceptive pills from four of Superdrug’s pharmacy stores – London The Strand, Battersea, Islington and Manchester-Piccadilly. The leaflet includes 12 pairs of Itty Titty stickers and encourages people to place a pair on each of their pill blister packs as a visual reminder to check their breasts for abnormalities which will help them stay aware of any changes to their chest.
3 strategies to promote racial equity, meet the needs of Black Americans and create value.
Burger King has hit the reset button on its U.S. marketing as its U.S. sales continue to sag. The fast-food brand is reviewing its U.S. creative partner David, which has held Burger King’s global AOR relationship since 2014. Restaurant Brands International will also put its media account in review for all three of its major…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Everyone appreciates the convenience of hyperlocal marketing… Today’s consumers have come to rely on geolocation-advised advertising to make their lives easier, whether it’s for necessity–like finding a nearby petrol station quickly–or…
As the month of February nears, Black employees across industries face a heightened awareness of our double consciousness. We are both bolstered by the prospect of positive recognition while we brace for the inevitable disappointment brought on by an endless barrage of the perfunctory and the performative. Still, each year is a fresh opportunity for…
In addition to keeping important conversations going year-round, the mission of Adweek’s Black History Month Voice series is to educate marketers and advertisers and spotlight issues, nuances and challenges the industry should be aware of when marketing to the Black community. Throughout the month of February, we will hear from advertising professionals who will touch…
The virtual Ad Age In-Depth: Super Bowl event is Feb. 8.
Following a record year that led it to beat expectations, with 2021 full-year organic revenue growth at 10% reaching $11,862 billion (10,487 billion euros), Publicis Groupe intends to increase its merger and acquisition budget to between $450-680 million this year as it continues to strengthen its data and tech capabilities. The advertising holding company, which…
Holding company rebounds strongly from the pandemic with more new business wins including Meta’s media.
In a year that could not have been less ordinary for Meta Holdings, continued strong financial momentum was the one hint of normalcy. The company posted revenue of $33.671 billion in the fourth quarter of 2021, up 20% from the same quarter in 2020, and revenue for the full year of $117.929 billion was up…
The company released earnings figures a week after Neil Young and others pulled their music to protest what they called vaccine misinformation on Rogan’s podcast.
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