While we continue to ponder the wonders of the mysterious metaverse, software company Salesforce and newly-minted brand partner and advisor Matthew McConaughey remind us that there is still a real-life Earth that is in dire need of our attention and care. Just in the time for the Winter Olympics opening ceremonies, the brand debuted “The…
Just six months after the 2020 Tokyo Olympics, Team USA is ready to go for gold in Beijing. As the Winter Olympics get underway, between streaming service Peacock and the rapidly expanding connected TV space, there are now more ways to watch the Games than ever before. NBCUniversal will present a Winter Olympics-record amount of…
Allison Gollust, an executive vice president, has worked alongside Mr. Zucker for two decades. He cited their relationship as he abruptly resigned.
Kia’s in-game ad stars a robot dog promoting its electric vehicle, while Sam Adams teases a beer-fetching high-tech canine.
A Netflix segue bancando parte de seu investimento publicitário no branding do “tudum”, a assinatura sonora que cerca todos os seus originais desde 2015. Na Itália, a companhia inaugurou esta semana uma nova campanha que brinca com o misticismo em torno do som, a ponto de configurá-lo como o início de toda aventura assistida pelo …
Leia Em nova campanha, qualquer acontecimento bizarro é sinal do começo de uma série ou filme da Netflix na íntegra no B9.
Today, Google announced it’s adding a new capability to its demand-side platform Display and Video 360 (DV360), where advertisers can now control the frequency of ads for audiences across multiple streaming platforms in connected TV. The tech giant is introducing the new tool just in time for the Big Game. While DV360 already provides the…
On Tuesday, Massachusetts’s state lawmakers advanced the Massachusetts Information Privacy and Security Act (MIPSA), a digital-privacy bill that would protect the residents’ safety and privacy, giving them more autonomy over personal information in the digital world. If the bill passes, Massachusetts would be the fourth state joining Colorado, Virginia, and California to enact comprehensive data-privacy…
Eugene Levy might not be the epitome of an action star, but Nissan has made him into one in a star-studded 60-second spot that transforms the Schitt’s Creek creator and actor into a suave driver. The spot expands on two teasers released earlier that hinted at Levy’s prowess behind the wheel as a long-haired, tattooed…
Airbnb shares photos from one family’s stay at an Italian garden house as a part of its continuing “Made possible by Hosts” campaign.
Instagram now supports the Remix feature for all public videos shared on the platform on or after Jan. 20. Previously, users could only emix Reels that had been shared in the application, and not standard videos. Users have the option to stop other users from being able to Remix their videos. Our guide will show…
No single configuration of individuals constitutes a family. Perhaps nobody knows this better than the Muppets. Back in 1984, in a quiet little film called The Muppets Take Manhattan, a bunch of drama-kid frogs, bears, pigs, chickens, and aliens with umbrella-handle noses took their student production from a podunk college town to Broadway. Along the…
Influencer marketing has grown up. Marketers now think of influencers not just as messengers or even content creators but almost as advertisers in themselves, capable of moving products and integral to ecommerce. As influencer marketing commands more of marketing budgets, marketers increasingly need to measure the channel, figuring out which influencers are driving which business…
IPG’s Mediabrands Content Studio (MBCS) has named Alfonso Marian its new chief executive and head creative. Marian comes from Ogilvy, where he was chairman of Ogilvy Spain and co-chief creative officer of Ogilvy New York. The company’s move and the leadership changes come as its parent company, IPG, is broadening the size and scope of…
NBCUniversal has spiked the football on its in-game Super Bowl 56 ad sales. The company has sold its remaining inventory, 10 days before the Feb. 13 game, it said today, securing as much as $7 million for 30-second spots. That’s up from the $6.5 million top pricetag the company shared just two weeks ago–and is…
Yahoo has promoted Elizabeth Herbst-Brady to lead its Global Revenue and Client Solutions and as part of that team, Josh Partridge has risen to the position of head of EMEA where he will be responsible for driving growth for the media company across each market. Herbst-Brady will oversee the unification of Yahoo’s global supply, demand…
Brie Larson, Catherine O’Hara, Danai Gurira, Dave Bautista also star in “Thrill Driver.”
A Academia Britânica das Artes Televisivas e Cinematográficas anunciou nesta quinta-feira (3) os indicados ao BAFTA, principal premiação do audiovisual britânico e visto por muitos como o “Oscar britânico” dado a quantidade de pessoas que votam nos dois circuitos. Este ano, a cerimônia tem como grandes queridinhos os filmes “Duna” e “Ataque dos Cães”, que …
Leia “Duna” e “Ataque dos Cães” são os campeões de indicações do BAFTA 2022 na íntegra no B9.
As NBCUniversal’s Winter Olympics coverage ramps up today ahead of Friday’s Opening Ceremony, the company is taking the wraps off its measurement test and learn that will take place during the 19-day event. Last month, NBCUniversal set iSpot.tv as its first certified measurement partner in the company’s lengthy efforts to create a new currency for…
Personalized video messaging platform Cameo is taking the Web3 plunge. The pre-mint site for Cameo Pass–an “exclusive community” of Cameo talent and fans, as well as Web3 enthusiasts–debuted Thursday. Cameo Pass grants access to limited release art in non-fungible token form, an engaged community and events, both real-life and virtual, such as celebrity question-and-answer sessions,…
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