Feb
04
Feb
04
Why Super Bowl viewers will see more health and wellness commercials
Posted in: UncategorizedBrands like Planet Fitness and Hologic will make their Super Bowl debuts as health and wellness brands find opportunities in the Big Game.
Feb
04
Hennessy, Maluma Collaborate on Limited-Edition Bottle That Celebrates Latinx Culture
Posted in: UncategorizedIn an effort to bring Latinx culture to the forefront, Hennessy collaborated with Colombian singer-songwriter Maluma to release a limited edition bottle, Hennessy V.S.O.P 2022, designed by the singer himself. This comes after a four-year-long standing partnership between the brand and the artist and is seen as an opportunity to show their shared passion for…
Feb
04
Sports, Politics and Brands: A Volatile Mix at the Olympic Games
Posted in: UncategorizedNo sooner had Novak Djokovic–the world’s top-ranked tennis player and a favorite to win the 2022 Australian Open–been turned away from the tournament after a protracted fight over being unvaccinated than all eyes turned to Lacoste. The iconic French sportswear brand and marquee sponsor of the tennis star was now in the hot seat after…
Feb
04
Busch Light – Head for the Mountains" (2022) :60 (USA)
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Feb
04
The Wall Street Journal Grew Digital Subscriptions 19% to 2.9 Million
Posted in: UncategorizedThe Wall Street Journal, one of several Dow Jones titles owned by News Corp., announced Thursday evening that its total subscription numbers grew 12% to 3.6 million over the last quarter, and its digital subscriptions grew 19% to 2.9 million. The news puts The Journal within striking distance of crossing the 3 million digital subscriptions…
Feb
04
This Map Guides Travelers to Where Black Communities Thrive
Posted in: UncategorizedFor Black-owned businesses, the pandemic was only the latest obstacle in a line of systemic barriers to success. However, Black-owned lifestyle platform and travel brand Black & Abroad is creating substantial ways to help these businesses thrive. Black & Abroad’s new data-driven domestic travel platform, The Black Elevation Map, takes cultural data–including Black population figures,…
Feb
04
Ulta Beauty: Ode to Black Beauty
Posted in: Uncategorized
For Black History month, Ulta Beauty wanted to pass the mic to one of our original muses, Jasmine Mans. Jasmine is the voice of the company’s MUSE anthem film and an honoree in our MUSE 100. In our continual support of the muses shaping, influencing and changing the beauty landscape, we gave her creative freedom to conceptualize a sequel to our powerful manifesto. In her own words, she created an “Ode to Black Beauty,” a 1-minute poem dedicated to the beauty of the Black community. In collaboration with McCann, Jasmine and her team of Black creatives shot a social video of her performing the piece. The film will be featured throughout February across various owned and paid channels.
Feb
04
Bud Light Seltzer Hard Soda – Land of loud Flavors – (2022) :60 (USA)
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Feb
04
Budweiser – A Clydesdale's Journey (2022) :60 (USA)
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Feb
04
Clorox erases pandemic gains, sees margin recovery taking years
Posted in: UncategorizedCommodities, manufacturing and logistics are all costing Clorox more than it had recently anticipated.
Feb
04
Pringles Moves On From ‘Once You Pop, You Can’t Stop’ Slogan
Posted in: UncategorizedPotato chip brand Pringles aims to rewrite history as it explains in its latest campaigns that humans evolved simply to eat the cylindrically packaged potato snack, which features an evolution of its own. Created by Grey, the campaign introduced “Mind Popping,” the first brand positioning refresh since its “Once You Pop, You Can’t Stop” slogan…
Feb
04
PURESPORT: DAYDREAMING
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Daydreaming is an activity each of us is doing at least once a day. The office environment often brings you far away with imagination: holidays, hobbies, passions, love. We imagined if one of this imagined world would suddenly come true and somehow bends with reality.
Feb
04
U.S. advertising employment fell in January
Posted in: UncategorizedThe U.S. ad business lost 5,900 jobs in January while the nation added 467,000 jobs. Ad agencies and internet media ended 2021 with employment at all-time highs.
Feb
04
An Adorable Robo Dog Longs for an Electric Vehicle in Kia’s Super Bowl Ad
Posted in: UncategorizedKia’s 13th Super Bowl spot is as much about its robotic dog protagonist as it is about its all-electric Kia EV6 crossover SUV. The wide-eyed pup first seen in a teaser gets a full-blown adventure in the Big Game spot as it chases down the EV6 and finds its forever home. “Robo Dog,” created in…
Feb
04
Facebook: How to Set Your Child’s Pronouns on Messenger Kids
Posted in: UncategorizedMessenger Kids allows children to chat with friends and family without signing up for a Facebook account. In addition, parents can access parental controls and other settings on Facebook that are related to their child’s Messenger Kids experience. One of these controls allows parents to set their child’s pronouns. Our guide will show you how…
Feb
04
Facebook: How to Remove an Image From Your Child’s Messenger Kids Chat
Posted in: UncategorizedThe Messenger Kids application allows children to chat with friends and family without signing up for Facebook. The platform also allows parents to access parental controls and other features related to their child’s Messenger Kids experience using their own Facebook accounts. One of these parental controls allows parents to remove images their child has sent…
Feb
04
Shebekinskiye: Pasta Disasters
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In Russia, pasta is historically the most versatile side dish. Shebekinskiye, a Russian pasta brand, is here to finally break the pattern. The pasta is produced with high-quality durum wheat. It has perfect taste, so no more culinary acrobatics needed; the pasta is an impeccable main dish as is.
Feb
04
Flash Wondermint: OK OK X FLASH
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OK OK X Flash Wondermint was an artistic collaboration unique of its kind. A mix between moroccan trap, represented by the rapper Tagne, and one of the oldest musical genre in Morocco, Chaabi represented by the late artist Hussein Slaoui. The first in Morocco to sing about the chewing gum American Army introduced in Morocco . Chewing gum which was at the time a symbol of freedom, cool and youth. OK OK was one of the most successful music clip in Morocco, and a top african song of 2021, a success on Youtube trend, Deezer, Spotify, Tik Tok.
Feb
04
Müller: Gut Glory
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Disrupting the market with a revolutionary product, Nerdo teamed up with agency VCCP to create a TVC just as rebellious. Featuring vibrant pops of colour and detailed product shots, this advert is sure to excite those looking for a healthy addition to their diet. Gut glory stands for the gloriousness of feeling good, at ease with yourself in body and mind.
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