The British marketing sector has welcomed the potential of a delay and potential review into the introduction of the high sugar (HFSS), salt and fat foods advertising ban that is still on course for the beginning of 2023. From 1 January, the British government is set to introduce a 9pm TV watershed and outright online…
Virtual global advertiser summit Pinterest Presents returns for its second year Thursday, March 10, starting at 10 a.m. PT/1 p.m. ET. More information and the opportunity to register is available here. The theme of this year’s event is, “It’s Different Here,” and attendees will be updated on Pinterest’s plans across areas including creators, shopping and…
Non-fungible tokens have been touted as a force of democratization in the ownership of valuable assets. But ask someone outside the world of crypto how to make one and they’ll likely to draw a blank. Creator tech merchandise platform Spring wants to demystify the process of NFT creation with the launch of Mint-on-Demand, a proprietary…
After a long search, Mother has lured Droga5 New York’s co-chief creative officer Felix Richter to be its new creative leader in London. The hire to fill Mother London’s creative leadership vacancy has been much anticipated since its widely celebrated executive creative directors Ana and Hermeti Balarin left for Wieden+Kennedy Portland last year. Richter will…
The business-facing media, data and marketing services company IDG Comms announced on Tuesday the acquisition of its fourth marketing tech firm in 18 months, a platform called Selling Simplified. The publisher declined to share the financial specifics of the deal. IDG Comms operates a stable of more than 200 editorial titles, including publications like Computerworld,…
Pringles has been flavor stacking since 2018 for its Super Bowl spots, layering different flavors of chips to find the ultimate combo. This year, the Kellogg Company brand of crisps decided to take a different approach, playing on the concept of people getting their hands stuck in Pringles cans trying to reach the last few…
The three sports betting brands are hoping to cash in for the Big Game.
The numbers still pale in comparison with print’s heyday, but the increase is giving some publishers an unusual feeling: hope.
The Big Game almost feels like Hollywood’s biggest night with the slew of high-profile talent in the 2022 lineup.
(TrendHunter.com) From DIY miniature science sculptures to DIY music boxes, the February 2022 DIY trends focus on being creative and learning something new, whether it is a new skill or a knowledgeable fact.
The &#…
il Dicky – rapper, comedian, and star of FXX’s critically-acclaimed show “Dave,” revealed via video on Twitter that he is teaming up with Gopuff to present entertainment faster during the Big Game. In response to having not been invited to perform in this year’s Halftime Show, Lil Dicky decided to take matters into his own hands and get the jump on halftime with the first-ever LIVE “Gopuff Quartertime Show” on Twitter and his YouTube Sunday 2/13 during the first quarter of the Big Game.
The teaser features Cardi B and her signature Whipshots vodka-infused whipped cream, and sets up the one-of-a-kind music spectacle that will stream between the first and second quarters of the Super Bowl. The Gopuff Quartertime Show is designed to deliver entertainment fast—as fast as Gopuff delivers everyday essentials. It will feature celebrity cameos, and an epic performance from the artist and give fans an incentive to experience Gopuff.
Wieden+Kennedy previously held the account since 2018.
Uncanny dilemma about a sticky situation plays out in Grey’s new ad.
Spot plugging electric vehicle shows what happens when the Greek god retires to Palm Springs.
Citizens of ancient Rome–they’re just like us! They attend tailgate parties, look down on Barbarians and very much enjoy a bowl of guacamole. That’s more or less the plot of Avocados From Mexico’s 30-second Super Bowl commercial, scheduled to air in the first quarter. Created by Austin-based agency GSD&M, the ad marks the brand’s seventh…
When your business plan centers around helping families teach children about finance, how do you justify investing nearly $7 million in a Super Bowl ad? Family based Greenlight Financial Technology considers it a lesson in value. Tim Sheehan, co-founder and CEO of Greenlight, created a platform that allows parents to automate allowance, manage chores, set…
Kids banking app Greenlight debuts its first Super Bowl spot as the category heats up for marketers.
Toyota’s 60-second Super Bowl ad titled “Brothers” tells the story of Canada’s most-decorated Winter Paralympic athlete Brian McKeever and his brother, Robin McKeever. The ad airs tonight during NBC Olympics primetime coverage and will re-air on NBC during the Super Bowl. The McKeever brothers are both dedicated athletes. Robin McKeever competed in the 1998 Winter…
The wait is over as KFC has told Adweek the brand has named MullenLowe Boston as its creative agency of record. KFC put its U.S. creative and media accounts in review last September after working with Wieden+Kennedy for creative since 2015 and media since 2018. The brand has already found its new media agency, naming…
Mr. Rogan, a wildly popular podcast host, and his guest, Dr. Malone, a controversial infectious-disease researcher, offered a litany of falsehoods over three hours.
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