The Container Store unveiled its first new logo as part of a rebrand and digital overhaul that will include a mobile app and new loyalty program.
 |
 |
| THE ORIGINAL? Le Parisien Newspaper – 2017 “all soccer (pro & amateur) is about you” Click the image to enlarge Agency : Les Présidents (France) |
LESS ORIGINAL YouTube / Women’s Champion’s League – 2021 “From 15 years we share the same passion…” Click the image to enlarge Agency : Unknown (France) |
A campaign of nude imagery divides consumers, a life-changing platform and more.
The general perception of gender as binary has eroded more in recent years than at any other time in history but, still, online there are websites that have yet to catch up, still offering only “male” or “female” options. In response, telecommunications business Spark and its creative agency Colenso BBDO have developed a piece of…
General news publisher The New York Sun announced today that it is making a comeback after closing its print run in 2008. The digital-only title expects subscriptions will make up 80% of its revenue. As such, it’s offering audiences three different subscription tiers. At the lower end, The Sun Reader membership is $120 annually (or…
NBC Universal’s coverage had 11.4 million viewers per night on average, compared with 19.8 million for the Pyeongchang Games in 2018.
Our talent practices must see the potential in all people.
While TV measurement moves to big data sets, panels remain crucial as lawsuits and widely varying claims roil industry.
Where can sports brands find new global audiences and revenue growth beyond their core fans? To quote EA Sports’ long-running tagline: “It’s in the game.” The Covid-19 pandemic accelerated a trend already in motion as lockdowns, restrictions and in-person sports cancellations drove fans to online gaming in massive numbers. The number of gamers globally reached…
The veteran host had been absent from the network for more than a month while he battled a case of Covid that landed him in the I.C.U.
NBC Universal’s coverage had 11.4 million viewers per night on average, compared with 19.8 million for the Pyeongchang Games in 2018.
Let’s pretend it’s 150 years ago and you wanted to have your picture taken. You’d have to get yourself to a photo studio and be prepared to spend time and money. The photographer would get under the drape of his wet-collodion camera–a milk crate-sized box bolted to a tripod–then remove the lens cover. Since it…
For years, Noelle Downing, a lifestyle influencer with more than 450,000 followers on Instagram, wanted to partner with brands like Urban Outfitters and Free People. But it wasn’t until she turned to affiliate marketing that she sealed the deal. By posting links for products on her feed, she could prove that she could drive sales–plus,…
Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods and Thierry Henry together to pitch Gillette razors. But one big name explains his switch from traditional sports superstars to esports personalities: Duke Nukem. “I was a closet [gamer] when I was at Gatorade: I…
(TrendHunter.com) Ignik Outdoors introduces the new FireCan, which is a portable heating design for those who enjoy short-term camping. The FireCan is made for sub-zero camping trips to heat up different settings -…
No Super Bowl ad generated more conversation and consternation this year than Coinbase’s minimalist spot showing a QR code drifting about the screen for almost a full minute. More than a week after the game, that debate continues, with The Martin Agency’s CEO today posting on Twitter that her agency pitched the same idea for…
The wife became a ninja, and the cat became a Pokemon. What else was in the VICI videos from BBDO?
BBDO Ukraine launches three new videos highlighting the specificity of the VICI GYOZA product and telling people that this is a gastronomic dish that has nothing in common with dumplings.
Everyone loves dumplings. Everyone has a pack for “World Laziness Day” hidden in the freezer. Everyone loves dumplings for their simplicity, quick preparation time and satiety. But not everyone can admit it. People don’t treat their guests with dumplings so that no one can take them for lazy hosts. The man isn’t going to serve them for a romantic dinner, as it isn’t the best way to conquer the woman. But with VICI GYOZA it’s a different story.
Nate Nichols and Steffi Behringer, co-founders of Allyship & Action, share how they brought together a wide range of industry voices for candid conversations around race, inequality and discrimination–and where they see those conversations headed next. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify. Adweek Podcast: This…
Do you know what’s better than a weekend? A Greekend.
The way Greeks enjoy their weekends is so… uniquely Greek, that it could almost claim its own definition.
Getting the right things out. starts with filling it in.
This is the launch film that dramatises the simple and obvious reason why you should fill in the census.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
