Feb
23
How Kraft Heinz is using its 'Kraft-O-Matic' software to boost innovation
Posted in: UncategorizedNew Google partnership leverages online properties to inform marketing and innovation opportunities.
Feb
23
How brands celebrated ‘Twosday’
Posted in: UncategorizedCustomers hit by an onslaught of twos as brands offer deals and cut prices, to the tune of the two.
Feb
23
The Container Store Gives Organizing the Studio 54 Treatment in a Brand Refresh
Posted in: UncategorizedHome organization retailer The Container Store released a new logo, tagline and campaign on 2/22/22, which it calls “the last most organized day of the century.” The retailer is taking a more emotional approach with these elements as it seeks to “transform lives through the power of organization.” ‘Welcome to The Organization’ The updated logo,…
Feb
23
Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills
Posted in: UncategorizedLast week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets Act, aimed at Big Tech companies such…
Feb
23
Do You Need This Walking Dead-Inspired Whiskey for Your Zombie Apocalypse Survival Kit?
Posted in: UncategorizedThe eleventh and final season of AMC’s The Walking Dead kicked off with several bangs in August 2021. In honor of the conclusion of this influential series, The Sexton has paired with The Walking Dead as the official whiskey of the show and is launching limited-edition bottles featuring quotes from various characters. Joining the campaign…
Feb
22
Streaming into 2022: Key trends shaping the future of TV
Posted in: UncategorizedStreaming is the fastest growing video format in viewership and media dollars, with ad-supported video on demand particularly enjoying gains across all demos.
Feb
22
Donald Trump’s Truth Social Endures Bumpy Presidents’ Day Weekend Debut
Posted in: UncategorizedIt was a mixed Presidents’ Day weekend debut for Truth Social, the new social platform from former President Donald Trump. While the application soared to the top spot among free apps on Apple’s App Store (it is not yet available for Android), the process was littered with roadblocks to entry including error messages and placing…
Feb
22
Profiles in Black Creativity: Mia Logan Unites Strategy With Advocacy
Posted in: UncategorizedPolitics can often feel like a topic to avoid or a space devoid of creativity. But for Mia Logan, vp of digital advocacy at Fenton Communications, the 2020 election cycle was more of an opportunity for uniting under a common agenda than it was a moment to shy away from. While working at Precision Strategies…
Feb
22
In-person ad industry events are now more common than virtual
Posted in: UncategorizedSignals a milestone for the ad industry ahead of the two-year pandemic anniversary.
Feb
22
3 Personalization Innovations to Expect From Digital Advertising
Posted in: UncategorizedThe first iPhone launched the summer before I graduated from college. The curriculum for a degree in advertising at the time didn’t envisage the mobile and data explosion ahead–advertisers would soon buy audiences rather than channels, robots would buy ads from other robots and rookie content creators would make more money off a few brand-sponsored…
Feb
22
"Kristen has entered the chat"
Posted in: Uncategorized
Uncategorized
Over the weekend, Coinbase CEO had a Twitter thread about the Coinbase super bowl ad, stating that “no ad agency could have done such an ad”
Feb
22
Wall Street Journal Owner Opts for ‘Flexible’ Office Return
Posted in: UncategorizedTeam leaders will decide what type of return would work best, the chief executive of Dow Jones wrote in a companywide email.
Feb
22
Peloton tries to bounce back with new marketing push
Posted in: UncategorizedPeloton uses old footage in new campaign following layoffs, CEO change.
Feb
22
LeSportsac Hopes Pac-Man Will Make Gen Z Nostalgic for a Time Before They Were Born
Posted in: UncategorizedWhile brands like youth apparel retailer PacSun and athletic wear giant Adidas are turning to the metaverse to get Gen Z’s attention, handbag brand LeSportsac is instead going back in time in a partnership with one-time video game sensation Pac-Man. According to an announcement, LeSportsac’s Pac-Man collection and marketing campaign pay homage to the 40-year-old…
Feb
22
Pokémon Catches Absurdity and Nostalgia in Reality TV-Inspired Social Ad Campaign
Posted in: UncategorizedMany video game commercials follow the same formula. A family sits at home in their living room playing a video game with minimal dialogue. It serves the purpose of showcasing gameplay but can be stale. For its new release of Pok?mon Legends: Arceus on the Nintendo Switch, the EMEA marketing team in the London office…
Feb
22
OnePlus – OnePlus Nord CE2 "A little more than you'd expect" (2022) 1:30 (India)
Posted in: Uncategorized
Feb
22
Destiny 2 – The Witch Queen – Launch Trailer (2022) 2:20 (USA)
Posted in: Uncategorized
Entertainment
Savathûn has infiltrated the vanguard, stolen the most sacred resource, and gifted her soldiers with the powers of the Light.
Feb
22
Watch the newest commercials from Apple, Mtn Dew, Hummer and more
Posted in: UncategorizedApple tells the tale of a man who quickly applies for Apple Card so he can pay for a candy bar he’s already started eating in a store.
Feb
22
Reddit Details Its 5 Community Values
Posted in: UncategorizedReddit detailed its community values last week, with CEO Steve Huffman explaining in a blog post, “Over the past 16 years, I’ve watched as you have organized into thousands of communities, created an endless amount of fun and interesting content, supported one another and galvanized global movements. Bolstering that growth has been sets of written…
Feb
22
TikTok: How to Find a Video You’ve Liked
Posted in: UncategorizedTikTok allows users to browse all of the videos they’ve Liked in a continuous list. However, it may be difficult to find a specific video you’ve liked in the past if you’ve Liked hundreds or even thousands of videos. To help with this, TikTok allows users to search their Liked videos to find a specific…
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