If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand level of clarification about what a brand ultimately means. Marketers felt the force of consumers’ explicit demands to take declarative…
Almost every programmatic player has cast a line in the CTV ocean, hoping to reel in a piece of the $65 billion in linear media spend that many view as up for grabs in the new streaming reality. Their hooks carry the same bait that provoked earlier waves of programmatic adoption: identity, automation, perfect measurement….
With at least 18 months on the clock until Google withdraws support of third-party cookies in Chrome, 2022 is shaping up to be the year the marketing and media industry really kicks the tires on alternative identifiers. While identifiers’ viability for targeting audiences is on the docket, the consequences–intended or otherwise–of a global push for…
May 17, 2021, was one of the media industry’s most transformative days in years. That day, on which AT&T announced it would merge its WarnerMedia arm with Discovery Inc., teed off what will likely become the media industry’s next tectonic shift. While the deal isn’t expected to formally close until midyear, the newly merged company–which…
What’s the purpose of an ad agency? It’s a bit of a loaded question for agencies and industry observers. Agencies are so much already, and in 2022, they will continue to expand their services to creatively solve their clients’ business needs through marketing. There are 13,000 ad agencies in the U.S. alone, doing everything from…
(TrendHunter.com) The conceptual ‘Airpen’ spirometer is a device for those who are recovering from a breathing issue or simply seeking out a way to keep an eye on their lung health. The device maintains…
The co-founder of CrowdTangle has been working with Congress on legislation to make tech companies disclose their inner workings.
(TrendHunter.com) The Xencelabs Quick Keys Remote is a workstation accessory for avid digital professionals and creatives alike that will provide them with a way to easily access a range of shortcuts in an efficient…
(TrendHunter.com) The pet has become a mainstay part of the average consumer home, so the conceptual ‘Me;ow’ modular cat furniture is designed to help make them along with their owner more comfortable….
These are not the year’s best video games, and some of them aren’t even that new. But they are the ones that helped us through yet another unexpected year.
(TrendHunter.com) The ‘Workingman’s Sword’ is an unexpectedly functional take on the humble smartphone stand that will provide users with the ability to keep the device propped up, while also putting an…
The social media service said the Republican congresswoman had violated its policy on coronavirus misinformation.
The social media service said the Republican congresswoman had violated its policy on coronavirus misinformation.
(TrendHunter.com) The 2021 wedding trends supported the rise of micro-weddings, pop-up chapels, scaled-down weddings and more relaxed looks. With restrictions on the number of people that could safely be able to…
(TrendHunter.com) The top 2021 hair trends range from high-tech salons and anti-aging hair care systems to beautifying 3D-printed supplements. With hair care seen as an extension of self-care, consumers are indulging…
(TrendHunter.com) 2021 may not have been the best year for traveling, but the 2021 travel trends proved that the hospitality industry continues to pivot and innovate.
With many consumers overworked and overdue for a…
(TrendHunter.com) Cryogenic-inspired skincare, waterless formulas, sustainable packaging and virtual beauty experiences are just a few of the top 2021 cosmetic trends.
This year saw the rise of mask-friendly beauty…
(TrendHunter.com) The 2021 pet trends reveal that pet products that are both chic and sustainable are in high demand.
With consumers spending more time at home than ever before, many were looking to update their…
(TrendHunter.com) The top 2021 games trends speak to a wide range of gamers, as well as a new wave of collectors who are growing their collections of digital assets. This year saw many fashion brands venturing into…
(TrendHunter.com) Whether it was making lattes at home or composing on the countertop, the 2021 kitchen trends reveal that many consumers took a DIY approach this past year.
With many consumers still working from…
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