Foodpanda: The Panda Remix

You need food. You need groceries.
Don’t stress, Foodpanda’s got both deliveries.

Inspired by the 2016 smash hit ‘Panda’ by Desiigner, we remade the song for Foodpanda, told from the perspective of a young professional who realises he hasn’t done any shopping.

TaylorMade: History Lesson

Carbon is one of the most important materials in the universe. Without it, life on earth wouldn’t exist. With the innovation of the very first carbon-faced driver, Stealth, TaylorMade has created a new use for carbon and a new starting line for the industry.

To celebrate the new driver’s launch, TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation with “History Lesson.” The spot begins with the world’s first metalwood, the Pittsburgh Persimmon, and then passes through the ages of steel and titanium before ultimately revealing TaylorMade’s latest and most breakthrough technology yet: the carbon-faced Stealth driver. A range of real life clubs were used to create the animation.

Video of The Limits of Titanium Have Been Broken | TaylorMade Golf

Unimed: You know you are becoming an adult when you need to make plans

A campaign for young people, from 20 to 30 years old, in need to buy their first health plan.

Why the Metaverse Will Reshape Digital Marketing For Decades to Come

Once every decade or so, something new comes along to transform the marketing industry. If you draw a through-line from radio and television to the advent of the internet and, most recently, digital channels like search, social and mobile, you’d find one common principle: that first-mover advantage pays off handsomely for the businesses who master…

WarnerMedia and ViacomCBS Are ‘Exploring’ Selling The CW

Earlier this week, The CW chairman and CEO Mark Pedowitz was among the TV execs who told Adweek his top priority for 2022: “After getting back to the office, exploring new ways to thrive.” He might be tackling that much earlier than anticipated. This morning, Pedowitz confirmed reports that The CW’s joint owners–WarnerMedia and ViacomCBS–are…

ViacomCBS, WarnerMedia exploring sale of the CW Network

Viacom has been trying to shed non-core assets as it looks to fund the expansion of its Paramount+ streaming service.

Spotify Unveils Clickable Podcast Ads with Its Call to Action Card

A new podcast advertising format from the audio platform Spotify hopes to make hard-to-remember vanity URLs a relic of the past. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to the audio ads that punctuates podcasts. The cards not only appear during the ad read itself; they also linger…

Conhecido streaming pirata, Popcorn Time encerra atividades

Popcorn-Time-2

Um dos streamings piratas mais conhecidos da internet, o Popcorn Time foi desligado de vez na madrugada desta quinta-feira (6). Apesar do Engadget lembrar que os criadores do projeto já tinham abandonado o serviço em 2014 e que a plataforma já passou por suspensões temporárias, o fim das atividades agora parece ser definitivo conforme os …

Leia Conhecido streaming pirata, Popcorn Time encerra atividades na íntegra no B9.

AXA: Stay focused on what matters

AXA reveals its new heart-warming Motor Insurance campaign in collaboration with Publicis Conseil: Birders.

Through this heart-warming piece of communication, AXA celebrates people with resilience, through a simple, yet powerful message, “Stay focused on what matters”.

It’s often during difficult times that we realize that some things are more important than others.

This campaign puts ‘real-life’ at its heart, making the role of AXA part of a wider emotional story. Should the unexpected happen, AXA’s top notch Motor Insurance will take care of everything, so that the meaningful things in life don’t take a backseat and life keeps being enjoyed to the fullest.

Video of Axa – Big Motor

Bloom & Wild: Care Wildly

Bloom and Wild continues its campaign to help people ‘Care Wildly’ with a new set of films, designed by creative agency, The Or. The new films focus on agency research showing that even when flowers fade, the gesture of sending a bouquet lasts much longer in the memory of the recipient – it’s the care that is sent with the arrangements that counts.

This is the second campaign from the creative Care Wildly campaign which debuted with the ‘Big Sis’ work. The new work balances storytelling, emotion and insight so that viewers can project their own lives and loved-ones into the pictures.

Video of Bloom & Wild Care Wildly 2022

Instagram: How to Sort Your Home Feed

Instagram users now have three options for sorting their feed in the photo- and video-sharing application. The “Home” feed option is the algorithmically sorted feed that the application has used in recent years. The “Following” option is a chronological feed that shows users posts from the accounts they follow in the order they were posted….

Alcohol-infused Fresca to hit market soon as beverage lines keep blurring

Coca-Cola Co. and Constellation Brands strike deal for Fresca Mixed ready-to-drink cocktails.

 

WarnerMedia Sets Comscore, iSpot.tv and VideoAmp for Its Measurement Alternative

WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen–and for now, it’s keeping the measurement behemoth on the sidelines as it does so. The company has selected three measurement companies to partner with as it tests alternative methods of measuring TV ad performance across platforms: Comscore, iSpot.tv and…

McCann Hires BBH’s Polly McMorrow as London Chief Executive

McCann Worldgroup has named Polly McMorrow, managing director of BBH London, as its new chief executive for McCann London. McMorrow will succeed Sheryl Marjoram, who left to join DDB Sydney at the end of last year as its new CEO. McMorrow will take up her new position on the agency’s leadership team, reporting to McCann…

Experimentation Is the Cornerstone of a Great Partnership With Clients

In our industry, certain terms get thrown around and overused so much that they lose their meaning. One great example is the term “partnership.” What does it mean to be a true partner in the media industry today? When I think about partnership and where I have found the most value throughout my career, it…

“Não Olhe Para Cima” bate recorde de audiência em uma semana na Netflix

DON’T LOOK UP

O fim de ano claramente foi monopolizado por “Não Olhe Para Cima”, mas se você por um momento achou que o sucesso da produção era fenômeno de bolha, é melhor pensar de novo. A Netflix confirmou nesta quinta-feira (6) que o filme de Adam McKay bateu os recordes de audiência da companhia e registrou o …

Leia “Não Olhe Para Cima” bate recorde de audiência em uma semana na Netflix na íntegra no B9.

The National Lottery: Sisonke

Video of The National Lottery – Sisonke Directed by Mark Strydom

Half-Price Books: Get the Full Story

Half-Price Books Integrated Ad - Get the Full Story
Half-Price Books Integrated Ad - Get the Full Story
Half-Price Books Integrated Ad - Get the Full Story
Half-Price Books Integrated Ad - Get the Full Story

Just because the books are “half” the price, you still get the full story when you shop for gently-used titles at Half-Priced Books.

Dad Grass: Low Dose, Full Toke

In a new market flooded with psychedelia, stoner tropes, and bad puns, we took the high road. Sure, Dad Grass is for dads, but these low dose hemp joints are for anyone who likes to take the edge off without losing the ability to function as a responsible adult.

Video of Dad Grass Compilation

Hearing Loss Association of America: Loud Music Can Be Dangerous

Hearing Loss Association of America Integrated Ad - Loud Music Can Be Dangerous
Hearing Loss Association of America Integrated Ad - Loud Music Can Be Dangerous
Hearing Loss Association of America Integrated Ad - Loud Music Can Be Dangerous
Hearing Loss Association of America Integrated Ad - Loud Music Can Be Dangerous
Hearing Loss Association of America Integrated Ad - Loud Music Can Be Dangerous
Hearing Loss Association of America Integrated Ad - Loud Music Can Be Dangerous
Hearing Loss Association of America Integrated Ad - Loud Music Can Be Dangerous
Hearing Loss Association of America Integrated Ad - Loud Music Can Be Dangerous

We all know (intellectually) that listening to music at loud volumes can be dangerous for our hearing, but this campaign reinforces the idea (emotionally) by representing our headphones, speakers and other listening devices as more sinister dangers.