Hasta La Creative!

For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience.

Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street.

A series of 15-second social and digital videos round-out the campaign:

– “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling.
– “Music” features the vehicle’s Qi-compatible wireless charging system, as it rescues the night for friends to continue their headbanging in unison to the rhythm of a catchy Latin song.
– “Flowers” highlights the availability of all-wheel drive.

Their Sacrifices Deserve To Be Seen

As Nigerians, our armed forces in the front line, whose everyday feel like the peak of a pandemic, deserve more attention and eyeball views than currently received. As part of an Armed Forces Remembrance Day campaign, we launched an online platform dedicated to curating their sacrifices and heroic exploits for the civil population to see, with the aim to shift public perception of the Armed Forces in the country from fear and distrust to admiration and empathy.

‘Girls, Not Mothers’, a regional movement in favor of the rights of Latin American girls founded in 2017 by Planned Parenthood Global, Amnesty International, GIRE and CLACAI -and which now brings together dozens of organizations throughout the region- calls to action and developed a campaign with Planta, to demand that not one more girl abandons her future for forced motherhood.

Latin America and the Caribbean are the only regions in the world where pregnancy among girls under age 15 continues to rise due to sexual violence. Ehen the are denied the access to abortion, girls are forced to forever give up their childhood leaving an irreparable empty place in society.

The main concept of the entire campaign, which is transmitted through a 60-second audiovisual piece, states that girls forced to maintain pregnancies, because of sexual violence, leave irreparable emptiness in our society, abandoning their childhood and making it difficult a better future. Today and always, let them be girls.

According to a recent research by Bluepoint, over 50% of job applicants still encounter some sort of prejudice during an interview. Moreover, people who experience that first-hand often get low-key disheartened and refuse to even consider applying for certain jobs.

Telus International is trying to change that. For them, both inclusion and diversity are values of paramount importance. A point that Telus wanted to make clear to all its potential employees.
insight + idea

Welcome to 2021. These are times in which your IG profile and handle tells basically everything about you that is to be told.

So, we went for a collaborative stunt and changed the handles of some celebrities with the prejudice that they encounter day in and day out.
Because the very same prejudices they encounter are those same odds they had to defy in order to be where they are today. So, what more inspirational than having a little fun with them?
The ‘Unsee Prejudice’ campaign generated a total of — 6 million impressions and 34 thousand clicks. But even more importantly — it hammered home an important message about inclusion and the universal right of everyone to thrive and succeed.