Add another perk to the list for subscribers to Twitter Blue, as the social network began rolling out the ability for people on iOS to use non-fungible tokens as profile pictures. Twitter Blue rolled out last November for Android, iOS and the web, giving subscribers in the U.S. ($2.99 per month) and New Zealand (NZD…
The streaming giant predicts its slowdown will continue, at least for another quarter.
Tania Yuki didn’t imagine that her role of a disgruntled customer would eventually lead to her becoming CMO of that same company. But that’s exactly what happened to Yuki, Comscore’s new CMO, who first joined the company back in 2008, overseeing cross media and video products. “I was recruited into Comscore the first time because…
With AB-InBev dominating the airwaves through its long-held exclusive rights to advertise alcohol in the Super Bowl, Miller Lite will take to the metaverse this year for its own Big Game party. The Molson Coors-owned brand will host what it calls an “authentic, communal bar experience” during the Big Game inside the virtual world-building platform…
The online used-vehicle retailer released its ad more than three weeks before the Super Bowl.
Jack Dorsey pode não ser mais o CEO do Twitter, mas a companhia está embarcando agora na onda das NFTs. A companhia nesta quinta-feira (20) anunciou o início dos testes de uma nova função que permite aos usuários transformar sua foto de perfil em um das imagens com tokens não fungíveis ligados. O recurso por …
Leia Twitter permite transformar fotos de perfil em NFTs (e elas são hexagonais) na íntegra no B9.
The annual Sundance Film Festival–virtual for the second straight year because of Covid-19–is still a showcase for brands like Acura, a longtime sponsor that’s dropping a new campaign this week as part of the renowned event. The carmaker will lean further into entertainment versus a typical direct-sell message, intending to make its content more of…
Cupid may want to consider putting his bow down and picking up a smartphone instead, as Snap Inc. shared some data related to how Snapchatters celebrate Valentine’s Day on its platform. Snap wrote in a blog post, “Snapchatters love Valentine’s Day, but since the holiday only lasts a day or two, timing is everything. Advertisers…
Festival announces jury chiefs as entries open today.
A Boehringer Ingelheim e a Ampara Animal realizarão uma ação lúdica no Edifício Anchieta, que fica entre a Avenida Paulista e a rua da Consolação, em São Paulo. Chamada #AdoçãoProjetada, a iniciativa acontece nos próximos dias 21 e 22 de janeiro, e vai projetar imagens de quatro cães e quatro gatos disponíveis para adoção. A …
Leia Ação projeta imagens de animais na Avenida Paulista para incentivar adoção de pets na íntegra no B9.
O Airbnb tem planos de oferecer seguros de viagem a seus usuários a partir do outono deste ano. O anúncio foi feito nesta quinta-feira (20) no blog oficial da empresa e, ainda que números não tenham sido divulgados, a plataforma garante que vai disponibilizar uma “seguradora respeitável” para chancelar a cobertura na viagem. Além da …
Leia Airbnb começa a oferecer seguro de viagem ainda este ano na íntegra no B9.
All public videos posted to Instagram from this day forward can be tapped for the Remix feature Instagram introduced last March. The TikTok Duets-like feature had only been available for Instagram Reels videos. Creators who do not want their content available for the Remix feature can go to the Reels and Remix Controls setting and…
The company’s shares fell sharply following news of the multi-week production halts.
O novo “Pânico” já está em exibição nos cinemas brasileiros há uma semana, mas a Paramount Pictures segue buscando formas criativas de divulgar o filme. Nesta quinta-feira (20), o estúdio divulgou uma parceria com o TikTok que vai permitir a todos os usuários que brinquem de ser Ghostface por um dia. A ação é bem …
Leia Agora dá pra fingir que é o Ghostface no TikTok na íntegra no B9.
O navegador Opera disponibilizou oficialmente seu Crypto Browser para uso beta, que apresenta uma série de novos recursos úteis para aqueles que estão prontos para “enfrentar” o metaverso. Entre eles está uma carteira de criptomoedas integrada, com acesso mais fácil aos mercados NFT e suporte para aplicativos descentralizados (dApps). Conforme apontou o site Mashable, o objetivo simplificar a …
Leia Opera lança navegador que facilita compra de criptomoedas e NFTs na íntegra no B9.
O2, has today launched a social first campaign designed to promote the Samsung Galaxy Z Flip3 foldable phone, available to purchase on O2. O2 worked with UK agency of record, VCCP London and Girl&Bear, to mastermind the new campaign which sees iconic Noughties pop band, Steps, take over the famous The O2 arena with a surprise flashmob.
To bring the campaign to life, O2 tapped into the increasing trend of throwback nostalgia, together with the help of Steps to pay homage to retro features of the foldable phone. O2 surprised the public at The O2 arena with a flashmob style performance from Steps to demonstrate that the Galaxy Z Flip3 is the perfect mix of the noughties, with a 2022 upgrade.
The social films take O2 customers on a journey of Noughties nostalgia by highlighting the retro foldable nature of the Galaxy Z Flip3, as well as the new updated features such as its hands-free selfies and split screen.
A former global creative director for British-based Dyson and W+K veteran Mikey Farr has joined 72andSunny Amsterdam as its executive creative director. Farr had previously spent a year and a half at the vacuum tech brand, where he oversaw Dyson’s creative output, including product development, packaging, ecommerce and brand communications. He joined after more than…
To bolster its efforts in the connected TV space, marketing platform MNTN is acquiring video creation platform QuickFrame. This is MNTN’s second acquisition in seven months, following the purchase of Ryan Reynolds’ creative advertising company, Maximum Effort. Top line The QuickFrame platform includes a network of thousands of creators. It has produced video ads for…
Non-fungible tokens, or NFTs, are everywhere these days–from designer handbags to luxury real estate and collectible art. Brands jumping aboard the NFT ship are already seeing myriad opportunities for 2022. Hype or not, there is no denying that the potential to grow revenue, sooner or later, is there. PepsiCo’s Todd Kaplan, vp of Marketing, Colas,…
Coming out of the pandemic, we have a greater digital footprint than ever: so many businesses underwent a digital transformation to survive, creating an influx of digital data where manual processes once sufficed. Now, with all this digital information available to us, businesses must find the right balance between leveraging data to grow while respecting…
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