Hasta La Creative!

No ano que marca o 20º aniversário do Xbox, algumas colaborações interessantes surgiram em comemoração a esse momento. Um dos parceiros da Microsoft para este marco é a Adidas, e as empresas criaram alguns modelos de tênis inspirados no icônico console. O último do projeto foi lançado esta semana e se chama Adidas Forum Tech Boost. Inspirado no Xbox Series X, “o console …

Leia Adidas lança terceiro tênis Xbox inspirado em elementos do console na íntegra no B9.

A fim de convidar as pessoas a sentarem à mesa para uma celebração, Johnnie Walker, marca de whisky da Diageo, convidou para um happy hour surpresa quem circulava na noite da última quarta-feira, 22/12, pelo saguão do Aeroporto Internacional de Guarulhos, em São Paulo.   A mesa, num primeiro momento suspensa, rodeada por bancos gerou curiosidade dos passageiros. …

Leia Johnnie Walker faz happy hour surpresa no aeroporto de Guarulhos na íntegra no B9.

As time spent watching streaming services soared during the pandemic, so did the amount of money that the various platforms spent on TV spots to market themselves to potential new users. Adweek has previously looked at how the biggest streaming services stack up in terms of subscribers, but here’s how much they are spending on…

This year, the app’s biggest stars — Charli and Dixie D’Amelio, Noah Beck, Addison Rae and others — leapt from the phone screen to other platforms in the pop culture universe, with mixed results.

Re-architecting the ad-buying process around more privacy-forward measures for targeting and measurement now that cookies–the industry workhorse–are on the chopping block was never going to be smooth sailing. As all parties from the buy and sell-side, with their various motives and business models, coalesce around a few solutions to commit to test, complications are natural….

McDonald’s is consolidating responsibility for its estimated $1.6 billion national media buying and planning to Publicis Groupe’s Starcom as part of an effort to streamline its digital marketing strategy, with particular attention to its paid and earned media programs, the brand’s representatives told Adweek. The move ends a two-decade partnership with Omnicom media shop OMD…

Clubhouse users can now save Replays and listen to them at a later time. The social audio application said Wednesday that users can tap the three dots menu from the hallway or a live room to save the Replay for later, and they can see Saved Replays via share icon on their profile. Clubhouse also…

He was an editor in Asia for 13 years, including with The Wall Street Journal. One colleague said he had embodied the phrase, “Edit ferociously and with joy.”

A variante ômicron ameaça nesta reta final, mas já é possível escrever que em algum nível 2021 foi um ano de renascimento para muitos. O lento avanço da vacinação no mundo segue uma questão, mas pode-se dizer que por pelo menos alguns meses foi um bom momento poder deixar o confinamento e voltar a viver, …

Leia 9 filmes de 2021 que você talvez não tenha visto (mas deveria) na íntegra no B9.