Hasta La Creative!

No próximo sábado, 4 de dezembro, farão dez anos desde que Sócrates, ídolo eterno do Corinthians, partiu desta para a melhor. No interesse de marcar a data e celebrar o legado do jogador para o esporte, a Nike e o Corinthians anunciaram nesta sexta-feira (3) uma nova coleção de camisas dedicadas ao antigo astro do …

Leia Nike e Corinthians lançam coleção para homenagear 10 anos da morte de Sócrates na íntegra no B9.

For all its good intentions, the ads.txt protocol introduced by the IAB Tech Lab in 2017 to combat domain spoofing has always had one key weakness: it relies on publishers to manually maintain their ads.txt files. But a new tool called sellers.guide, developed by a team at the video monetization vendor Primis, hopes to help…

Holiday sweaters are a staple of the season, donned for theme parties and family photos. This year, PetSmart is making sure pets aren’t left out of the fun by giving away 150 of what it calls “Pawliday Sweater” sets. Consumers were able to enter the giveaway from noon to 11:59 p.m. ET on Dec. 2…

The Ad Age Studio 30 live panel with WMX to discuss what’s next for Warner Music’s culture-forward music-focused media business—including how artists can extend their brands and connect with fans, while bringing advertisers meaningful opportunities to resonate with the most sought-after consumers.

In May 2019, ABC found an unexpected hit with Live in Front of a Studio Audience, in which an all-star cast recreated two episodes of iconic sitcoms produced by Norman Lear. Another successful iteration followed that December, and ABC had plans to turn it into a regular event, setting the third special for May 2020….

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: The Brands of Our Time No brand saw a larger increase in purchase consideration throughout 2021 than Paramount+, according to a new report from data intelligence company Morning Consult. Other top brands on the list include…

The divide between ‘multicultural’ versus ‘general market’ agencies is anything but equitable.

The decision came after days of growing international pressure on the government to allow the journalist to attend the ceremony in Norway.

(TrendHunter.com) The McDonald’s Bacon ‘N Crispy Onion Quarter Pounder is being launched by the QSR brand at its locations in Canada to provide patrons with a satisfying crispy menu item to try out this season….