It might not be the biggest trend this holiday season, but consumers are getting more comfortable with the idea of secondhand gifts. That’s good news for online resale platforms. Companies like Grailed, thredUp and The RealReal are reporting an uptick in traffic and sales this year as consumers look for greener gift options and attempt…
Meta (formerly Facebook) has named Angelika Gifford as its new Europe, Middle East and Africa (EMEA) chief, succeeding Nicola Mendelsohn who has started in her new role of vice president, Global Business Group. Gifford, who joined the business in January 2020 as its vp for Central Europe, has previously held roles within major tech companies…
Year on TikTok 2021 shifted to brands Monday, as the video creation platform shined the spotlight on what it called the “brand moments that sparked joy and creativity within the community while serving as a beacon for marketers.” The company’s recent Culture Driver study, conducted with Flamingo, found that 56% of TikTok users and 67%…
Minority-owned businesses make up a sixth of the six million businesses registered across the U.K., generating revenue of at least $100 billion (74 billion pounds) a year, research by Open Think Tank revealed in February. And yet repeatedly these entrepreneurs share the same stories of a struggle to generate start-up funding in comparison to white…
RJ Pauloski joined Reddit as its first country manager for Canada, where the platform opened an office in March, in Toronto. Pauloski had been managing director for Canada at Teads, following stints with Verizon Media and Microsoft. At Reddit, he will oversee the overall strategic direction of the company’s Canadian business, reporting to head of…
Business directory and crowdsourced review forum Yelp said Monday that it deposited $100 million in the JP Morgan Empower money market share class, which was formed to bring new economic opportunities to underserved communities, specifically supporting the initiatives of Black-owned banking institutions. The move builds on Yelp’s response in June 2020 to the murder of…
Last year, as audiences shifted from traditional commuting routines to work-from-home realities, podcasters might have understandably had some doubts about the near future of their industry. But 2021 put all those doubts to rest, as a litany of exciting new podcasts exploded onto the scene, shows of all genres offered much-needed escapes, and substantial investments…
I would love tech companies to get better at pitching to agencies. Brands are always looking to gain the edge over their competitors, and ad agencies are forever looking to update their operating model. This means that the partnership opportunities presented by startups, emerging platforms and frontier tech become more tantalizing. But I’ve sat through…
This March, after two seasons spent exploring the systemic forces behind the gender wage gap, the Bloomberg Media podcast The Pay Check shifted focus. Inspired by the political reckoning spurred by the police murder of George Floyd, hosts Jackie Simmons and Rebecca Greenfield set out to interrogate the racial wealth gap, its causes and potential…
Shonda Rhimes started Shondaland in 2005 as her production company for her first series, Grey’s Anatomy, and soon spread its wings to include shows created by others, like How to Get Away With Murder. But as the creator’s own interests and ambitions continued to grow, so did her vision for Shondaland. “The more I looked…
Even before Shonda Rhimes started writing for TV, she knew it was a medium where she would not only thrive, but also dominate. “I remember saying to my agent, ‘I want to take over the world through TV,'” Rhimes recalls. “It sounds crazy to say this now, but at the time, it wasn’t really a…
On May 26, Instagram codified a change it had been experimenting with since 2019–giving users the option to hide the likes that show up both on their own posts and those in their feed. The move aimed to “depressurize people’s experience on Instagram,” and help people “feel good about the time they spend on our…
The athlete’s star power continued to grow this year, nearly two decades into his career.
The electric vehicle pioneer surpassed Mercedes in luxury sales with a product-first approach.
From the success of HBO Max’s ad-supported venture to cross-brand campaigns starring DC superheroes and “Rick and Morty,” the media conglomerate has made the most of an uncertain year.
Partnerships with Disney, Ulta Beauty and Lego have helped the retail giant attract new customers and increase brand love among current loyalists.
??From landing the cover of Sports Illustrated to collaborating with McDonald’s and James Bond, FaZe Clan went truly mainstream this year.
The league is more relevant than ever, both as a ratings powerhouse and pop culture force.
From forging partnerships with star athletes to putting its name on stadiums, FTX has been spending big to become ubiquitous.
Ad Age’s 2021 Marketers of the Year list offers examples of brands recovering from 2020’s challenges quickly—and others finding innovative ways to build on momentum established during the early months of the pandemic
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