After 14 Years, Robert Plant and Alison Krauss Finally Reunite

The duo worked with T Bone Burnett on the million-selling triumph “Raising Sand,” in 2007. Its sequel is once again an alternative to nearly all of its pop contemporaries.

Pabllo Vittar compartilha histórias de afeto e orgulho em campanha da Brastemp Retrô Pride

pabllo-vittar-brastemp

A Brastemp convidou a cantora Pabllo Vittar para amplificar mensagens de amor inspiradas em histórias da vida real. Em um estúdio que relembra os clássicos programas de rádio, a cantora dá continuidade à campanha “O Amor é Retrô e Nunca Sai de Moda”, lançada pela marca em abril e que celebra todas as formas de amor. …

Leia Pabllo Vittar compartilha histórias de afeto e orgulho em campanha da Brastemp Retrô Pride na íntegra no B9.

Four Brands, One Ad—PepsiCo Trials Multibrand Strategy With Mexican Football Spot

It’s time for the big game. You go to your friend’s house who is hosting a party to watch it together, only for them to bring out some really boring snacks. It can be a mood killer and so PepsiCo has created a hero to ensure that such mistakes are not made, as it brings…

Facebook Debuted Its New Name Amid Its Biggest PR Crisis. Will the Timing Hurt or Help?

As anyone who’s watched the consumer products landscape for more than a few years can tell you, changing a brand’s name is among the trickiest maneuvers in marketing. The new name must be easy to say and remember. It can’t have any confusing associations or other baggage. It should be memorable, too, and big enough…

The Art of Rebranding for the Digital Era

For the first time in more than 20 years, Velveeta is updating its logo. Gone is the red underline, white background with blue trim, and “liquid gold” description. All that remains, really, is Velveeta. “Our new logo is simpler, bolder, more creamy and more expressive,” said Leah Bowman, associate brand manager of Velveeta at parent…

Penthouse-Topped Camper Vans – This Reimagined Compact Minivan Offers Consummate Camper Capabilities (GALLERY)

(TrendHunter.com) South Korean company Vantech has managed to take a Hyundai Staria compact minivan and convert into a diminutive but spectacularly outfitted camper van that boasts a luxurious penthouse on top….

Winter Movies 2021: Here’s What’s Coming Soon to Streaming and Theaters

Get ready for originals like “House of Gucci” and “C’mon C’mon” or franchise updates like “The Matrix Resurrections” and “Ghostbusters: Afterlife.”

John Lewis’ Much-Hyped Christmas Ad Gets Back to ‘Joyful Escapism’ of Earlier Seasons

John Lewis’ Christmas ad has long been a key moment in the British holiday calendar, but amid the turmoil of Covid-19 and the supply chain crisis, its latest installment is an attempt to return to the joy of earlier seasons. The British retailer’s highly anticipated Christmas campaign, released on Thursday, is a story of escapism….

British Retailer Boots Plans to Deliver ‘Bags of Joy’ This Christmas

For Christmas this year, Boots, the Walgreens (WBA)-owned British high-street health and beauty retailer, will introduce a new form of buying. Within its festive campaign that aims to celebrate the joy of the occasion, a shoppable TV channel is ready to sell the gifts that consumers want. “Bags of Joy,” created by The Pharm, the…

Tubi and Sports Fuel Fox’s Quarterly Advertising Revenue Growth

Fox Corp.’s 2020 acquisition of Tubi keeps looking better and better. The free ad-supported streaming service, combined with the roaring return of live sports on Fox Sports, has helped grow Fox’s revenue 12% to $3.05 billion, the company reported today in its quarterly earnings. In the quarter, Fox Corp.’s first in fiscal year 2022, the…

Roku Sees Slowdown in Account Growth as Supply Chain Issues Dent TV Market

Roku is proving it’s still the biggest connected TV player out there, hitting 56.4 million active accounts in the third quarter of 2021. But Roku’s account growth has slowed notably throughout the year, from adding 5.2 million in the fourth quarter of 2020 to 1.3 million this quarter. That’s down from the 1.5 million new…

Fitbit Adopts a Holistic View of Health and Asks ‘What’s Strong With You?’

It’s often said that there is nothing more crucial to a well-balanced life than your health, but what “health” looks like exactly can vary greatly from person to person. Getting in touch with what inspires you can be a highly personal journey, and what works for one might not necessarily work for everyone. As a…

Lifewtr and Doja Cat Take Fans to Planet Her With a New AR Experience and Contest

If you have yet to pay a visit to Planet Her, the most recent album of Grammy-nominated pop star Doja Cat, there really is no time like the present. For fans who have already dug into one of this year’s biggest music releases, the “Need to Know” artist and PepsiCo’s Lifewtr brand are offering an…

Jogos da Netflix chegam ao Brasil para celulares Android

netflix-jogos

Depois de realizar testes na Polônia para a sua nova seção de games, a Netflix realiza nesta semana o lançamento global dos jogos originais da plataforma. Desde terça-feira, 02/11, os jogos da Netflix estão disponíveis na Google Play Store para assinantes que utilizam aparelhos Android. Por enquanto, são 5 os jogos que estão disponíveis para …

Leia Jogos da Netflix chegam ao Brasil para celulares Android na íntegra no B9.

Starbucks lança seus copos do Natal 2021 – e eles estão ainda mais diferentões

Starbucks-New-2021-Holiday-Drink-Lineup

Sim, o Natal já chegou para muitas marcas em todo o mundo! A Starbucks, que desde 1997 tem servido suas bebidas em copos especiais de Natal, a partir de 2015, resolveu investir em opções ainda mais versáteis para presentear. Bom, 2021 está aí e ela continua com a mesma meta. Dessa vez, a linha conta …

Leia Starbucks lança seus copos do Natal 2021 – e eles estão ainda mais diferentões na íntegra no B9.

Danio: App Your Flavour

Danio Integrated Ad - App Your Flavour
Danio Integrated Ad - App Your Flavour
Danio Integrated Ad - App Your Flavour
Danio Integrated Ad - App Your Flavour

For those who have not yet managed to create their own limited edition flavour, Danio offers a solution. The promotion was developed in collaboration with advertising agency Fitzroy Amsterdam.

Using WhatsApp, consumers are able to send in their favourite flavour combination using food emojis. There are more than 100 food emojis, which have been carefully brought to life by a food stylist. That means having emojis that you can actually eat.

If you live in Amsterdam, you could join the Live Danio Blend Bar event on TikTok, on Saturday the 13th of November. During the event, flavour combinations that have been sent in will be blended in real life.

The flavour that garners the most votes will become a “limited edition” flavour in 2022. Besides that, the winner will receive € 10.000 euros subsequently, the winner will also get to choose a charity, which Danone will gift another € 10.000 euros.

Body Armor: Hydration for the Win

Alfa Bank: Dedicated to the free and the smart

The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams.

It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher.

Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show.

P.S According to a Russian superstition, you’ll get richer if bird feces drop on you.

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Hering lança peças feitas com fibras recicladas em parceria com plataforma de educação ambiental

hering-reuse

Dando continuidade em ações da sua agenda de sustentabilidade, a Hering lança a coleção Reuse, feita em parceria com o movimento de educação ambiental Menos 1 Lixo. As duas marcas se unem para mostrar um caminho mais sustentável para os consumidores e convida a todos a se reinventarem na hora de se vestir, com atitudes mais conscientes. A linha Reuse …

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Ali Cafe: Stay Fresh

Ali Café is an instant iced coffee where you can prepare it quickly and anywhere just by adding some cold milk. So you can drink delicious iced coffee to keep you in the best mood and makes you feel fresh.