Saks, the ecommerce spinoff of the eponymous department store, is beefing up its livestream shopping experience just in time for the holidays. The company unveiled a slate of one-time streams for its Saks Live platform that will feature stylists, lifestyle bloggers and other influencers discussing holiday gift-giving and party planning. Like other programming on the…
Desde que o Facebook mudou o nome da empresa-mãe para Meta, essa é a primeira campanha lançada pela companhia. O comercial mostra um grupo de estudantes de arte em um museu, examinando o trabalho do artista francês Henri Rousseau, “Luta entre um Tigre e um Búfalo“, de 1908. No vídeo, conforme os alunos olham mais de perto …
Leia “The Tiger & The Buffalo”: a primeira campanha da Meta com novo nome na íntegra no B9.
Immigrating to a new country is scary, tough and isolating. There are social pressures and it’s hard to fit in when you just don’t look the same or have the same interests. With one of the highest migrant rates, Berlin holds over 180 nationalities and nearly one-third (27.7%) of the population has a migration background. The city of Berlin has 3.8 million inhabitants making it the European Union’s most populous city.
On October 28th – National Immigrants Day, we give immigrants a feeling of belonging by highlighting the differences which make them stand out in the first place.
Regardless of the difference, we all belong as humans.
YOU Belong.
For decades the University of Bergen has affected the whole world with scientific discoveries. This year they celebrate 75 years, so to mark the anniversary, we promoted several of the research findings they’ve achieved since its founding.
One of these findings was Professor Trond Markestad and his team’s research on crib death. For decades, sleeping on the stomach could lead to crib death, but they found out that newborns rather should sleep on their backs. Quickly after this research had reached the public, Norway witnessed a decrease in the number of crib death cases, and in the end, the statistics got halved.
To communicate this achievement, we created an interactive print where the readers could help turn a sleeping baby over on the right side. The print got published in one of Norway’s largest news magazines, VG Helg, and local newspapers in Bergen.
ATG is the leading horse racing association in Sweden and well known for their high delivery of big wins.
In previous ads horses have been singing different songs saluting winners. In this ad the horses on a farm are speculating on who let the dog out symbolizing wins.
With KOBAJ.com you can buy wines directly from the wine farmers
To celebrate the end of the world’s longest ‘dry spell’ in the Australian city of Melbourne – which spent a total of 267 days in lockdown, the longest in the world – Coopers Brewery & The Royals welcomed Melburnians back to the pub with a huge welcome mat, made from beer-soaked pub carpet.
As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home. Over and over again, they turned to Disney. Disney saw its global video viewership of its video content increase 74% year-over year across all social platforms, and the company recorded a 65% jump in the…
Twitter allows users to schedule Spaces that they want to hold at a later time. If you schedule a Twitter Space event and need to make changes to the event before it takes place, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step…
Twitter allows users to schedule Spaces that they wish to host at a future time. While users can make changes to scheduled Spaces if they need to reschedule or rename an event, users can also cancel a scheduled Space altogether if they no longer want to host it. Our guide will show you how to…
Re-energize is a series of 3 advertising posters for one of the best-selling Pharmacity’s products, Re-energize, an effervescent energy multivitamin to help support physical energy, immunity and mental sharpness throughout the day.
Besides, Re-energize is a final project of Advertising Posters in my 2nd summer year as a Graphic design student at Van Lang University.
A famous Greek chef reveals that he grew up with Mazda cars. Throughout his memories we see that after all these years he is committed to his favorite car brand. Once a Mazda, always a Mazda.
One of the truly iconic characters of British fiction has to be Paddington Bear, who has been animated to lead lifestyle brand Barbour’s Christmas campaign, as he seeks a last-minute present for the head of the family, Mr Brown, on Christmas Eve. The film, produced in an illustrated style that harkens back to Peggy Fortnum’s…
Pinterest reported better-than-expected earnings and revenue for the quarter, while monthly active users fell for the second quarter in a row. Top line The platform reported its third-quarter revenue grew 43% year-over-year to $633 million. The company’s stock rose 6% in extended trading after closing but has since stabilized. Pinterest said that, as of Nov….
Christmas is full of surprises, not least in this TK Maxx ad that sees a young boy bang out Aerosmith’s “Walk This Way” on an old church organ during the local talent show. The retailer’s holiday campaign, created by Wieden+Kennedy London for the sixth year, is titled “Christmas To The Maxx” and it embraces the…
For Imran Ahmed, the online abuse that Black English football players Marcus Rashford, Jadon Sancho and Bukayo Saka received this past July following the Euro 2020 Final carried more weight than the impact it had on its victims. “[Those messages were] designed to send a message to all of us who aren’t white: that there…
Dow Jones, the parent company of titles including Barron’s and The Wall Street Journal, is using artificial intelligence to power a growing portion of its digital ads business, a strategy that has helped it increase revenue and win repeat business. The publisher’s AI-driven ad-targeting tool, Thematic, serves personalized ads to readers based on the content…
Two iconic Bettys–Crocker and White–are celebrating their 100th birthdays within three months of each other, and they’re encouraging home bakers to celebrate alongside them in a campaign with Walmart. White herself posted about the effort to her 1.6 million Instagram followers, noting her centennial birthday is coming up on Jan. 17, 2022 and “with @BettyCrocker…
(TrendHunter.com) As economies around the world continue to open in light of the COVID-19 vaccines, consumers are keen to travel and make up for lost time. The November 2021 world trends explore how various brands…
Amaro, a pioneer online retailer from Brazil, has partnered up with VMLY&R unveiling an unexpected activation on Instagram called The Virtual Nodule. Amaro, known for their creativity, data, and technology, is hacking the Instagram “Shop Now” tool for the first time, to teach their consumers more about the risks of breast cancer.
Consumer would interact normally with the post, attempting to purchase the tagged product, upon touching the round tag they will be surprised with messages such as: “Hmm, this small lump feels weird.” or “I better check out this lump”. The consumer is then directed to information about the importance of early diagnosis of breast cancer, by doing yearly preventive exams or mammography. On the “buy” button users are sent to a landing page developed by Amaro where they are provided more information about breast cancer, public and private clinics to book exams and contacts of doctors focused on the subject.
Amaro is the first company to use this tool with a communication objective instead of a shopping function. “We transformed a very simple and used Instagram’s shopping tool into an awareness and prevention tool for breast cancer, helping Amaro’s consumers to find trustable information about the illness and clinics to book exams,” said Rafael Pitanguy, chief creative officer VMLY&R LATAM.
The alert posts can be seen on the brand’s official profile. Amaro’s aim is to be next to women in these important moments in their lives, bringing access to reliable information and inspiring self-esteem and self-care. They hope this activation will incentivize women to book doctors or exams to check their breasts yearly, because health and breast cancer is a serious matter. Amaro believes that more than awareness we must inspire action.
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