If video game consoles were cocktails, video game brand Atari would be an old-fashioned. Started in 1972, the brand took off soon after, with classic titles such as Pong, Asteroid, Pac-Man and Space Invaders, among others. To re-live some of those classic moments as well as look ahead to the brand’s future, Atari is celebrating…
A new multiyear global agreement between ViacomCBS and Twitter will bring premium digital content from hit shows, iconic franchises and live events from the media giant’s entertainment, news and sports brands to the social network. The pact covers all markets worldwide where both companies operate, and financial terms were not disclosed. Brands in the ViacomCBS…
(TrendHunter.com) The Toyota Proace Verso Camper was unveiled by the brand at the recent 2021 International Caravaning Show in Barcelona where it highlighted a series of impressive features for weekend warriors to…
(TrendHunter.com) California-based company Form Camper’s new concept camper is a pickup offering that is designed to work both with Tesla’s unique Cybertruck pickup truck as well as with traditional trucks….
Como parte da campanha “Modo Uber”, lançada em agosto, a Uber apresenta a partir desta semana uma série de vídeos e peças de mídia exterior que destacam os diferentes momentos da vida nos quais o app está presente. Desenvolvida pela agência de publicidade Wieden+Kennedy, o objetivo é mostrar que as pessoas podem contar com a …
Leia Campanha da Uber destaca idas e vindas da vida na íntegra no B9.
A Meta (antigo Facebook) decidiu que, a partir de 19 de janeiro de 2022, algumas funções de anúncios vão mudar e opções de direcionamento detalhado relacionadas a tópicos que as pessoas possam considerar sensíveis não vão mais existir. Segundo o blog da empresa, são aquelas que fazem referência a causas, organizações ou figuras públicas vinculadas à …
Leia Facebook e Instagram vão bloquear segmentação de anúncios vinculada a raça, política e outros na íntegra no B9.
Imagine this: You start your new role in social media for a convenience store company. Its name? Kum & Go. What do you do next? For Ariel Rubin, former director of communications at Kum & Go and now head of social at therapy coordinator Thriveworks, the answer was to fully embrace the name and join…
It was May 2019 when Dutch startup The Fabricant made a splash on the fashion scene with the debut of its Iridescence dress: a luminous cape-like gown that glowed with purple highlights. But this was no ordinary dress. The Iridescence dress is a digital asset that was auctioned on the blockchain for $9,500 and delivered…
As a brand, Tim Hortons is very much tied to its country of origin: Canada. This is by design. For decades, the coffee-and-doughnut shop has run patriotic commercials that position it as part of the Canadian identity–right up there with hockey, beavers, multiculturalism and universal healthcare. By many metrics, the strategy has worked: A few…
As many of us look ahead–to the end of the year or the next campaign on our editorial calendar–social creative agency That Lot found more success this year by looking back. At Adweek’s Social Media Week: London, That Lot co-founders and co-executive creative directors David Levin and David Schneider described their social strategy as “rolling…
Supplemental insurance company Aflac was forced to adjust its lead generation strategy when the pandemic’s social distancing requirements put its main marketing tactic on hold. The company’s ability to upend its sales focus didn’t take a miracle, but it did rely on a form of marketing magic via its evolving three-year partnership with advertising analytics…
McCann Live, the social practice of McCann has promoted Monica Tailor to lead the contained global growth of the award-winning business. In the new role of svp, global director of McCann Live, Tailor will aim to build on the initial success of the practice beyond the U.K. as the network grows its investment in its…
Halloween brings its own flavor of humor to horror and while jump scares have a way of getting to just about everyone – engineers are an exception. They face many surprises on a daily basis and think on their feet to overcome challenges. This digital film captures an engineer’s resilience, in a funny and relatable way.
The former anchor of “NBC Nightly News” rehabilitated his tarnished image as the host of an 11 p.m. show on MSNBC.
Meta will remove several detailed targeting options Jan. 19, 2022, related to topics that people may perceive as sensitive. Vice president of product marketing, ads Graham Mudd explained in a blog post Tuesday that the options being removed reference causes, organizations or public figures that relate to health, race/ethnicity, political affiliation, religion or sexual orientation,…
Since the Diversity Tipping Point of 2020, the market has been flooded with funding commitments toward racial equity, pledges to hire more Black and Brown talent, and promises from brands that they will do better. According to Edelman’s recent Trust Barometer survey, consumers are more likely to use a brand or stop using a brand…
Two recent events affecting U.K. privacy regulation passed by without too much attention, yet could turn out to be much more significant than it initially seemed. The first is the appointment of John Edwards as the new Information Commissioner, with the second being a report by DCMS published on Sept. 10 called “Data–A new direction.”…
Small agencies can’t be everything to everyone. With limited staff and resources, small shops must find what they do best and concentrate their energies to gain success. Allionce Group is the epitome of a niche agency, but one that has found roaring success by concentrating on helping brands and marketers reach and engage with those…
As retailers of all kinds test new video commerce concepts, American Express is making its own bet on the trend. The credit card company’s venture capital arm announced this week it is backing short-form shoppable video startup Firework with an investment of an undisclosed sum. Firework is a platform for merchants to create TikTok-like clips…
Cheetos e TikTok se uniram para mostrar uma embalagem especial do snack, que, além de trazer o logo da plataforma de vídeos curtos, também apresenta QR Codes no pacote para direcionar a desafios no aplicativo. A parceria foi anunciada por Chester Cheetah, o mascote da marca, e teve a campanha idealizada pela agência Galeria. Segundo o site Clube de Criação, na …
Leia “#VemComCheetosTikTok”: campanha mostra embalagem especial do snack na íntegra no B9.
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