‘Rolling Back the Years’: That Lot’s Back-to-Basics Approach to Social

As many of us look ahead–to the end of the year or the next campaign on our editorial calendar–social creative agency That Lot found more success this year by looking back. At Adweek’s Social Media Week: London, That Lot co-founders and co-executive creative directors David Levin and David Schneider described their social strategy as “rolling…

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