The nonprofit organization tasked with standardizing programmatic monetization, Prebid.org, welcomes new board members Linda Payson, vp of product at ad management firm MediaVine, and Stephanie Layser, vp of data, identity and ad tech products and platforms at News Corp. The board now holds 11 members. Layser will serve as publisher task force representative. “It’s been…
Tiya Miles won the nonfiction prize for “All That She Carried.” The author Karen Tei Yamashita received a lifetime achievement award.
The votes are in for the 2021 American Music Awards and, for the first time, fans were able to vote for their favorites in all 32 categories via TikTok. “This marks the first time TikTok has ever been so deeply integrated into an awards show,” Adam Stotsky, president of MRC Live & Alternative–which is producing…
Streaming platform Spotify said last month that it would add podcast ad buying to self-serve ad channel Spotify Ad Studio “in the coming weeks,” and those coming weeks arrived this week. Brands can create and manage campaigns via Spotify Ad Studio, getting started for as little as $500 per campaign, and Spotify wrote in a…
Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic–and much parodied–formula that usually included the enthusiastic catch phrase, “But wait, there’s more!” Case in point is a campaign for Kizik, an ecommerce shoe brand that’s launching its most significant marketing push to date. As part of the…
Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic–and much parodied–formula that usually included the enthusiastic catch phrase, “But wait, there’s more!” Case in point is a campaign for Kizik, an ecommerce shoe brand that’s launching its most significant marketing push to date. As part of the…
A lawsuit filed by the supervisor, Mamie Mitchell, said an injury or death on the set was “a likely result” of the production’s failure to follow safety protocols.
Apple said it would soon provide parts, tools and manuals to those who wanted to fix their own iPhones and Mac computers.
Nesta quarta-feira (17), segundo Adam Mosseri, head do Instagram, a empresa adicionou dois novos recursos para melhorar a experiência do usuário na plataforma. Entre elas está uma espécie de “agitação de raiva”, que permitirá relatar um problema mais rapidamente. Assim, se você estiver usando o aplicativo e ele não funcionar como deveria, basta agitar o …
Leia Instagram lança atualizações para relatar problemas e excluir imagem de carrossel na íntegra no B9.
The Black community most notably brings a lot of creativity, talent and significance to the table. However, due to continuous systemic barriers that have long created larger issues, those creatives and their voices are often left out of the narrative. In an effort to bring Black creatives to the forefront, Frito-Lay launched its “#joyFULLYBlack” campaign,…
Na campanha de divulgação da “Beauty Week”, O Boticário contará com diversos formatos de mídia, entre eles, out-of-home. Em um dos pontos da Ótima, localizado na Avenida Paulista, de 16 a 22 de novembro, será possível conferir um “ponto de ônibus que fala”. Basicamente, no espaço é possível escutar a mensagem: “Próxima parada, uma pausa …
Leia O Boticário cria “ponto de ônibus que fala” na íntegra no B9.
A relação do Bob’s com a música é longa. Fundada em 1952, a lanchonete foi a primeira rede de franquias do Brasil a participar de grandes eventos como o Rock in Rio. Agora, com o retorno dos eventos presenciais, como é o caso do festival de música que acontece no Rio de Janeiro e do …
Leia Bob’s apresenta embalagens inspiradas em músicas brasileiras na íntegra no B9.
Too many of our aging neighbors – like Mrs. King – will spend the holidays at home and alone. Thankfully, there’s something we know that can brighten Mrs. King’s day and bring her love for the holidays: Meals on Wheels.
The good news? You have the power to brighten the lives of millions of seniors like Mrs. King by giving – even just a little bit – to support this vital lifeline.
TikTok kicked off a global project earlier this year to gather information on its younger users’ engagement with potentially harmful challenges and hoaxes on its platform and other social networks, consulting with experts and conducting a survey of more than 10,000 parents, teachers and teens in Argentina, Australia, Brazil, Germany, Italy, Indonesia, Mexico, the U.K.,…
Over the course of my career, I’ve noticed most design organizations–from multinational corporations to startup agencies–have a shared problem: Their teams don’t reflect the world we live in. Diversity in the design community is minimal at best. According to the 2019 American Institute of Graphic Arts census, Black designers represent just 3% of the field….
Much like Goldilocks, some shoppers, it seems, think an Oreo is too much yet an Oreo Thin isn’t enough. To satisfy these consumers, the brand is rolling out Oreo Thins Extra Stuf, a line of cookies with nearly double the amount of creme filling as the more adult-friendly variety. In other words, the less indulgent…
Ugly sweaters proved to be a big boom for brands last year, and Hulu is getting in on the action by selling holiday-themed knits inspired by shows like The Handmaid’s Tale and Solar Opposites. The streamer is launching Shop Hulu, an online shopping experience for fans featuring products inspired by its original series and branded…
Nesta quarta-feira, 17/11, o Instagram lançou no Brasil o rótulo “Empreendedores Negros”, um recurso para facilitar a descoberta e o apoio a empresas gerenciadas por membros da comunidade negra. “Para trazer o recurso ao Brasil contamos com a colaboração de mais de 20 empreendedores negros do Instagram, que foram responsáveis por avaliar o propósito e nomenclatura …
Leia Instagram lança rótulo “Empreendedores Negros” para perfis comerciais na íntegra no B9.
O Mercado Livre apresenta sua campanha de afro-empreendedorismo com os rappers Djonga e Tássia Reis e a música “Ostentação da Cultura”, que pretende exaltar o poder da cultura negra. A ação foi criada pela agência GUT e destaca os empreendedores negros que usam a plataforma para levar suas criações a consumidores de todo o Brasil. Na canção, os artistas fazem uma …
Leia Mercado Livre incentiva empreendedorismo negro com Djonga e Tássia Reis na íntegra no B9.
Ten years after Chipotle’s groundbreaking work featuring Willie Nelson covering Coldplay’s “The Scientist,” Observatory once again teamed up with Nexus Studios to craft a stop-animation tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, “Fix You.”
It’s a tale playing out all too frequently across America: after generations on the family farm, competition with industrialized farming and the young person’s desire for an urban professional life leads to putting the farm up for sale. In the last decade alone, the U.S. has lost more than 20 million acres of farmland, a trend that continues at an average rate of 2 million acres per year.
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