Hasta La Creative!

To help promote the upcoming beer festival in Louisviille over Halloween, we worked to create a series of posters & OOH to excite beer lovers and help sell tickets.

It has come to our attention that most people around the world think they hate liquorice, but we believe LAKRIDS BY BÜLOW can change their minds. So, we offer anyone a free liquorice sample if they promise to share it with someone who hates it.

It’s not the perfect plan. We have calculated that it will take 412 years, and 292 days to make the world love liquorice this way. But it’s the best plan we have right now.

Sign up for a free sample at www.WeMakeTheWorldLoveLiquorice.com and #ShareItWithAHater

POCARI SWEAT is an Ion supply drink that contains similar minerals to the fluid in our body which can quickly replenish the sweat that we lost from doing activities. In Thailand, the general conception was that POCARI SWEAT is a sports drink for sports people, but in fact people lose water from their body through daily activities, not just after a workout.

We then create a visual impact which gives a new impression for the brand and evokes attention through the details of the craft from the idea conception in order to clearly convey that “every drop of sweat lost from every activity can be replaced with the POCARI SWEAT bottle in your hand”.

Because pores exist all over our body, we go with a hand painting technique to create a millimeter-scaled illustration. We draw the details of each drop of sweat that form a shape of a human body showing no skin to emphasize the message that every drop of sweat is replaced by the product that we incorporate into the work. Our team have studied the realistic aspect of sweat from a macro image of sweat to render the most realistic image, shape, light and shadow, size or even movement of sweat from different angles. This artwork invites people to come and have a close-up look at the details while at the same time creates an impact to those looking at it from a distance.

JOANN, the nation’s category leader in sewing and fabrics and one of the fastest growing players in the arts and crafts industry, is bringing back comedy star Phyllis Smith in a hilarious Halloween campaign that is “sew” spooky, it might just inspire everyone to make their own DIY costumes this year.

The centerpiece of the campaign is a new docu-style webisode titled “Nightmare on Phyllis’ Street” that follows the craft-obsessed Phyllis as she attempts to win points with her boss by making a Halloween costume for the boss’ daughter that will also be entered into the annual neighborhood costume contest. There’s only one problem: Phyllis’ design has been ruined because she accidentally spilled red paint all over it.

The episode features notable DIY fashion influencer April Yang (aka @coolirpa), who comes to Phyllis’ rescue despite being her crafting nemesis, having beaten Phyllis every year to claim first prize in the contest. However, Phyllis has plans to “slaughter” the competition by secretly entering the costume unbeknownst to April. Throughout the episode, tension builds as ominous phone calls and the presence of a shadowy figure turn Phyllis’ craft room into a house of horrors.

‘New Innings’ tells the story of how’s Sky’s partnership with the England and Wales Cricket Board (ECB) allows all children the opportunity to play cricket. Sky has invested in a programme called Dynamos Cricket Intros which is a scheme giving eight sessions of free cricket lessons in certain areas – and in the film we hear the story of Prisha Patel told by her mother. England cricket legend Ebony Rainford Brent also shares how Sky’s brand promise Believe in Better is brought to life through this initiative.