The global marketing industry performs better than many other sectors, such as health and pharmaceuticals, education and professional services in terms of inclusion, an international piece of research has discovered. Preliminary results of “The Global DEI Census,” conducted by Kantar for the World Federation of Advertisers (WFA) across 27 countries–including the U.S., South Africa, EMEA…
Tom Burrell was born in 1939 and he grew up on Chicago’s South Side. When he entered the advertising agency business in 1961, he was the only black person in the entire city of Chicago working in the field. To say that Burrell is a maverick is too tame. He’s a trailblazer who climbed the […]
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Lovima® (desogestrel 75mcg), the female contraceptive pill manufactured by the leading medicines switch pharma company Maxwellia, is highlighting how this pill is now available without prescription for the first time in the UK, with a launch campaign featuring a play on the concept of ‘liberation’.
Recent times have outlined the need for city-centers’ transformation with new ways of mobility (self-service scooters, electric bikes, hoverboards and electric eKickscooters) and adapted to new citizens’ behaviors. In this context where cars are no longer systematically the only solution, SEAT disrupts the market by no longer being a car brand but a mobility provider. The Spanish manufacturer’s ambition is to become the leader in this field, initiated by the expansion of its range and its launch of electric micro-mobility.
BACARDÍ rum and GRAMMY Award-winning producer, Boi-1da, are proud to debut the latest evolution of Music Liberates Music, an ongoing program from BACARD? designed to champion underrepresented voices in the music industry. To shine a light on the shocking statistic that only 2% of music producers are female, BACARD? and Boi-1da have hand-selected three multifaceted, international female powerhouses – Bambii, Denise De’ion, and PERFXN – whose Caribbean-inspired sounds and production styles have the potential to mold the future of the industry.
With an eye for untapped talent and potential, Boi-1da helped the world’s most awarded rum brand select this emerging class of producers: Bambii (Kirsten Azan) hails from Canada and is one of the country’s most compelling Caribbean-inspired DJs and emerging producers. Toronto-native Denise Thomas – professionally known as Denise De’ion – has been writing her own music and singing for more than two decades. Her dynamic sound is a blend of R&B, hip hop, and Caribbean influences, which is a reflection of her vibrant personality and artistic vision. Aviane Vargas, otherwise known as PERFXN, is a rising producer and fashion designer originally from New York City and the Dominican Republic, now based in Los Angeles, with a love for all things tropical and getting people to do what moves them.
This year’s iteration also presents a new model of music fandom and artistic investment – one where both fans and up-and-coming producers can share in the success of the music they love. To put the power back into the hands of the artists and their fans, the tracks will be minted into an NFT (non-fungible token) and auctioned off as a limited-edition Mixtape on the newly launched NFT music marketplace STURDY.EXCHANGE
When fashion company Steve Madden released its “Big Head Girls” in 1997, it quickly became one of the most recognizable aesthetic staples of the era. The original platform wrapped by 2005, but it’s making a comeback for 2021. Created in partnership with Elite World Group (EWG), The Steve Maddenverse is a virtual experience featuring AR…
(TrendHunter.com) Exclusivity and excess appear to be key concepts driving the October 2021 luxury trends, which saw a wide range of brands offering premium products and services in an effort to appeal to a niche…
Essence, GroupM’s digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside…
One of the world’s biggest social media influencers Khaby Lame joined hands with Dream11 to raise the decibel levels of the fantasy sports platform’s IPL 2021 campaign #Dream11PeDimaagLagaNa. Dream11 and White Rivers Media roped in the Italy-based TikTok juggernaut in what was Khaby’s first-ever Indian brand collaboration, and the results broke the internet.
The video begins with digital creator Viraj Ghelani reporting an unnecessarily complicated way of consuming french fries to the simplistic brainiac. Khaby goes on to show how it should be simply done and reiterates the brand’s message to put their intellectual might for picking a team on Dream11, and not for complicating simple tasks.
The brand’s communication of ‘Dimaag Lagana Hai To Dream11 Pe Laga Na’ lands as a perfect extension to Khaby’s deadpan party piece. While he tells the world that simple things don’t need to be complicated, Dream11 encourages people to rack their brains to build the best winning team on India’s biggest fantasy sports platform.
Discrimination does not only have to do with humans. Discrimination against ugly vegetables, treating them like trash, only because of their looks, not their nutritional worth, leads to an enormous amount of food waste, which could feed a lot of hungry people amongst us. A series of verbally abused human-like ugly vegetables sheds light to this relevant issue for a non-profit organization which is trying to put such waste to good use.
Tattered excuses, such as “I ate liquor bonbons” or “I swallowed some mouthwash”, used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving.
The campaign, made up of 4 print pieces corresponds to the brand’s 50 ’4K Led TV line and manages to generate a parallel between those things that we did not see before, that we did not realize and that now, luckily, we do see and notice; appealing to the high quality of definition of the product that allows us to see even the smallest detail.
Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace’s view of the slimmed-down, refocused…
Rarely do we have an opportunity to watch an entire multi-billion-dollar industry take shape before our eyes, with every mistake on full display. That’s one of the great things about participating in the CBD industry: everything is so new. To say that there’s been a lot of mid-course correction in CBD marketing would be a…
As with so many aspects of pandemic life, Americans continue to have conflicting views on in-person learning and whether schools should require vaccines to attend. A new Adweek-Morning Consult poll asked parents of 5- to 18-year-olds if they prefer hybrid or fully in-person learning: 39% said in-person while 36% said hybrid. That’s down from a…
The pandemic remains one of the great disruptors the advertising industry has ever dealt with. Aside from throwing the global economy for a loop, it sped up the rate of ecommerce adoption, launched Zoom and other video conferencing apps to the top of the technology food chain and, most significantly, it altered the employment habits…
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