Snap Inc. opened the doors Tuesday to Arcadia, a new global creative studio for branded augmented reality. The company said Arcadia marks the newest member of its AR ecosystem, which also includes more than 40 trusted partners, tools like Lens Web Builder and its Creator Marketplace, which was introduced in May. Snap cited a recent…
In 2019, Old Spice launched “Men Have Skin Too,” an episodic campaign following a couple that shares a love for Old Spice’s line of moisturizing products. Starring comedians Deon Cole (Black-ish) and Gabrielle Dennis (A Black Lady Sketch Show), the spots feature a husband who is unable to hold onto his favorite Old Spice items…
Fresh off a new partnership with the NBA, LegalZoom has picked OMD as its new media agency of record after placing its media account into a brand-run review in July. The fast-growing brand is handing over media strategy and communications and media buying duties to OMD, which won the account away from independent agency Horizon…
The war to land the top marketing and advertising talent is more intense than it’s been in years, thanks to a pandemic-fueled rush on employees, along with people realizing that they can work from anywhere and aren’t as geographically tied down like they used to be. That means that shops of all sizes are having…
Game Background:
At its core, Hearthstone is a cerebral, strategy-based digital collectible card game that’s enjoyed worldwide. ? With over a 100 million downloads and a passionate community of fans, Hearthstone has remained the top ?digital collectible card game for the past six years, and is consistently one of the top ten streamed games on Twitch. We’re launching a brand new game mode this fall, called Mercenaries. Mercenaries is a premier addition to the Hearthstone family, introducing an entirely new way ?to play the game that’s easy to pick up and dive in.
The Idea:
This is a game for the whole world, not just gamers. And we’re looking for something in particular. Something everyone has, ?but uses differently. Something that makes each one of us, us.
Something so unique, so amazing and weird that when challenged, ?it always finds a way. Simply put, we’re looking for brains. So we found brains like Garry Kasparov, Rosario Dawson, Nathan Apodaca AKA Dogg Face to bring this idea to life.
There’s a special joy in second chances. And at a moment when sales of low- to no-alcohol brands continue to rise, this seems like the perfect time to reintroduce a liqueur that was a hit with cocktail insiders. That’s where microdistiller and bar industry educator Jackie Summers finds himself, five years after his chief product,…
Not many women think about refreshing their bra drawer, which is a consumer trend that DTC intimates brand Cuup is trying to break. “These are things that we wear every single day,” explained CMO Abby Morgan. “We should be updating them to make sure we feel supported.” Cuup’s mission manifests itself in the design of…
It began with Nutter Butter. A single cookie spins around on a bed while a phone, fastened to a tripod, records its antics. “Live look at me trying to figure out TikTok,” reads the accompanying caption. In January 2020, Mondel?z International put its peanut butter sandwich cookies on TikTok to test out the social network….
The odds of getting into a creative job are significantly lower if you are Black, Asian or from a minority ethnic background, from a working-class background, female, disabled or living outside of London and the South East. In fact, people from privileged backgrounds are four times more likely to land in a creative occupation, and the likelihood of someone from a working-class background finding work in a creative career has remained largely unchanged since 1980.
A giant ‘Break in Case of Arts Emergency’ case has been built to display examples of creative work from Arts Emergency’s young people, Jannell Adufo, Maïs Bouteldja, Helen Hale, Gwent Odai and Sam Oddie, showcasing some of the incredible raw talents which are at risk of being excluded from the arts. The box launched at the Museum of London before arriving at National Museums Liverpool.
Delidoor is a frozen meal brand that delivers delicious dishes to your doorstep, while caring about the environment too. ?Beyond fish fingers and crumbed chicken, Delidoor offers real homemade meals, prepared with fresh, locally sourced ingredients, no nasties, all ready to re-heat in minutes.?
With 1000+ verified reviews and an average rating of 4.8/5, we wanted to use customers’ positive feedback to showcase Délidoor’s difference: their delicious taste. ??Most testimonial campaigns are pretty boring, so we chose to focus on the ultimate proofs of delicious meals: empty plates that have been licked clean.
This awareness campaign aims to bolster the university’s efforts to recruit high school seniors and CEGEP students.
The creative approach stems from the idea that most people nowadays hope to leave their mark on the world—young people in particular want to contribute in a positive way to something bigger than themselves, which is in keeping with Université de Montréal’s positioning. The institution sees itself as a citizen of the world and an agent of change through its daily contributions to the development and well-being of our society—and of the world.
The revelations of Simone Biles, greatest gymnast of all times, shook the sports world. This campaign makes obvious, what lies beneath, what is hidden beneath the surface. Almost all sports disciplines have a hidden sexual abuse problem, that nobody wants to talk about.
Klear is a peer to peer credit platform, positioning itself as a fairplayer in finance. A utopian system, which we communicated by creating a utopia ourselves—Fairtown.
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