Spotify rolled out Megaphone–its all-in-one podcasting platform for analytics, monetization and publishing–in four European markets Tuesday: France, Germany, Italy and Spain. The streaming platform cited data from eMarketer, which found that podcast listening in Europe now reaches between 20% and 30% of internet users in the markets where Megaphone debuted Tuesday. The company also shared…
Instagram rolled out several updates to insights on its platform Tuesday. Its new accounts engaged metric tallies the number of accounts that engaged with the content of a business or creator in a given time period, and it offers demographic information such as top age ranges, cities, countries and genders, as well as a breakdown…
At the end of September, Netflix had nearly 214 million subscribers around the world–larger than any other streaming video service on the market by nearly 100 million. But as growth in the U.S. and Canada continues to flatline, the streaming video giant–which ramped revenue up 16% year-over-year to a record $7.5 billion–insists it still has…
(TrendHunter.com) Stoney Clover Lane and American Girl recently joined forces to launch a limited-edition collection of accessories that celebrate the iconic dolls. The new series pays homage to treasured historical…
O YouTube Originals divulgou na última segunda-feira (18) uma programação de conteúdos originais a fim de celebrar a Terra e incentivar o público a aderir um movimento global pela sustentabilidade. Entre eles, está “Dear Earth“, um vídeo de 100 minutos que será lançado no sábado (23) e dá início a uma semana dedicada a tema. …
Leia YouTube Originals lança conteúdo especial para semana dedicada à sustentabilidade na íntegra no B9.
Sprite digs into the crates this month in a partnership with FILA, seeing a sneaker release shouting back in time to a beloved 26-year-old TV ad spot for the soda. Mark Pellington–who, a few years prior, helmed videos for Pearl Jam and Public Enemy–directed the classic “Grant Hill Drinks Sprite” commercial, a cheeky spot with…
Super Bowl 56 will take place Feb. 23, 2022, which seems far away but in reality it’s just around the corner. And while Tax Day (April 15, 2022) is even further out, Intuit’s Turbotax brand is ready for both of those nerve-wracking and hopeful moments with its Super Bowl LVI ad. This will be the…
The company has 222 million customers, with 67 million in the U.S., and expects to add 8.5 million subscribers in the December quarter.
Com o objetivo de promover a opção de “visualização única” disponível no aplicativo, o WhatsApp lançou um vídeo na segunda-feira (18), convidando as pessoas a experimentarem o recurso. Na ação criada junto da AlmapBBDO, assistimos a um casal trocando mensagens e usando essa alternativa para trocar conteúdo sobre o momento delicado do término do relacionamento. …
Leia Campanha do WhatsApp destaca recurso de visualização única de fotos e vídeos na íntegra no B9.
AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today’s streaming wars. That includes Amazon, where IMDb TV viewership grew 138% year over year, with viewers spending roughly 5.5 hours per week on average on the free, ad-supported streaming. IMDb TV co-heads of content and programming, Lauren…
HBO and WarnerMedia’s streaming platform, HBO Max, enjoy significant momentum with groundbreaking and award-winning programming amid an increasingly crowded entertainment landscape and considerable changes in viewing habits. Casey Bloys, chief content officer at HBO, joined Adweek’s Convergent TV Summit to discuss the brand’s strategies for producing high-quality content for subscribers. Keeping up with viewing habits…
Twitter and Variety joined forces on a new Trending TV chart that ranks happenings, moments and titles in the streaming and television sectors based on engagement on the social network. The Trending TV chart will be hosted on a landing page within Variety’s TV section and embedded on the right rail across stories on Variety.com….
Começa essa semana mais uma Mostra Internacional de Cinema de São Paulo, que chega em 2021 à sua 45° edição firme como um dos principais festivais de cinema do país e uma tradição da capital paulista. Além da marca histórica, o evento acontece este ano também dentro do atual clima otimista de recuperação da pandemia, …
Leia 11 filmes para ver na 45° Mostra de Cinema de São Paulo na íntegra no B9.
According to The Hispanic Star, Hispanic buying power is currently at $1.7 trillion and continues to rise. Although this indicates increased outreach to the Latinx communities over the years, many brands are still missing the mark when it comes to diversity and inclusion efforts. In an effort to further efforts towards diversity and inclusion, Smirnoff…
Since the pandemic began more than a year ago, the TV industry has undergone a seismic shift as every media company reconfigures itself to adapt to a new, streaming-centered reality. Univision’s recently launched PrendeTV service is at the forefront of this transformation–the first Spanish language, free, ad-supported streaming service built exclusively for U.S. Hispanics. Donna…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Collab’s Will Eagle notes the common pitfalls brands face when working on campaigns via creator agency partners. Below, in his own words, he demonstrates the careful approach it takes for…
Next year, the NBA Playoffs on ESPN will have a presenting sponsor for the first time. Disney Advertising Sales and Google extended their longstanding partnership, integrating Google Pixel into the league’s full slate of nationally televised playoff games on ESPN and TNT. Top line Google joins YouTube TV, which is the presenting partner of the…
Frances Berwick is NBCUniversal’s Television and Streaming Chairman of Entertainment Networks–a unique role helming business operations and strategy for seven entertainment platforms, including NBC and cable networks Bravo, E!, SYFY, Oxygen and USA. She joined Adweek’s Convergent TV Summit to discuss her first year on the job and how NBCU TV & Streaming’s entertainment division…
The use of connected TV (CTV) has exploded in the past couple of years. In fact, U.S. upfront CTV ad spending will surpass $4 billion in 2021 alone, which translates into a 50% uptick year-over-year. According to recent projections, this will increase to $6 billion next year. Brands are eager to get in on the…
The virtual walkout planned for Wednesday is the latest example of how the internal backlash over the comedian’s new special has roiled the streaming service.
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