Investigação aponta que Zara criou “alerta” para entrada de pessoas negras em loja de Fortaleza

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“Zara zerou”: esse é o “alerta” que a loja Zara do Shopping Iguatemi, em Fortaleza (CE), utiliza para que seus colaboradores prestem atenção e acompanhem pessoas negras ou com “roupas simples” que entrem no estabelecimento. Segundo apurou o UOL com o delegado-geral da Polícia Civil do Ceará, Sérgio Pereira, “testemunhas que trabalharam no local alegam …

Leia Investigação aponta que Zara criou “alerta” para entrada de pessoas negras em loja de Fortaleza na íntegra no B9.

Dutchie Rebrands With Lofty Goals for the Future of Cannabis

Cannatech player Dutchie, a commerce platform for cannabis, was considered enough of a scrappy startup last winter to be featured at Adweek’s Challenger Brand Summit, alongside buck-the-status-quo newcomers like Uncle Nearest, Dame and Imperfect Foods. But since then, the Oregon-based firm has landed two massive funding rounds–$200 million in March and $350 million last week–for…

Facebook News Continues to Evolve as Its Second Anniversary Approaches

As the two-year anniversary of the debut of the stand-alone Facebook News tab approaches, the social network shared some updates on its progress and improvements to the product that being explored. Facebook News debuted in the U.S. Oct. 25, 2019, and it has since been rolled out in Australia, Germany and the U.K. The social…

TikTok’s Campaign Lures Users With a Weird Story You Can Only Find on Its Platform

TikTok videos are sometimes so famous that you don’t even need to be on TikTok to hear about them. That is the premise of the brand’s new global campaign–the debut work from Publicis Groupe’s Le Truc. The campaign centers around one of TikTok’s most popular videos, in which a New York woman discovers an entire…

Colleagues and Cancer: Do’s and Don’ts of Being a Supportive Co-Worker

Chances are, you have (or will have) a colleague who has been diagnosed with breast cancer. You might be starting your day in a team meeting or find yourself in the middle of presenting a campaign to a client, and suddenly you notice a colleague is not fully themselves. What do you do in those…

Amazon Muscles In On Google’s Turf With New Search Tool for Sellers

Soon, Amazon’s roughly 1.5 million active third-party sellers–or at least those in its Brand Registry program–will have access to a search analytics dashboard for better insight into the performance of their products. The new dashboard will include both query and catalog performance. Query performance will provide insights into the search terms associated with products so…

Poignant Facebook Campaign Positions Portal as a Connector of Generations

The power to connect families has been the focus of Facebook’s video calling device “Portal” since the early days of the pandemic in 2020. It’s one of the many tech platforms that has been helping people overcome the enforced physical restrictions experienced the world over. That focus continues in AMV BBDO’s integrated campaign to promote…

88rising on How Brands Can Authentically Boost Visibility for Asian and Asian American Artists

When Sean Miyashiro founded entertainment company 88rising in 2015, the goal was to not only spotlight burgeoning Asian and Asian American musical talent, but to provide management, video production and marketing resources to help them grow their respective audiences. It came at a time when the Western market was beginning to show a keen interest…

Meet the New Owners of the Wu-Tang Clan’s One-of-a-Kind Album

The government sold “Once Upon a Time in Shaolin” to satisfy a judgment against its first owner, Martin Shkreli. It ended up with a collective called PleasrDAO that paid an intermediary $4 million.

Apple TV+ provoca “invasão” de sangramentos nasais na Twitch para promover estreia de “Invasion”

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A Apple lança essa semana no Apple TV+ a série “Invasion”, criação de Simon Kinberg estrelada por Sam Neill, e para marcar a ocasião do lançamento a companhia promoveu uma ação na Twitch no espírito da “invasão” do título do seriado. A manobra aconteceu no último domingo, 17 de outubro, e envolveu 16 streams da …

Leia Apple TV+ provoca “invasão” de sangramentos nasais na Twitch para promover estreia de “Invasion” na íntegra no B9.

Pinterest muda design do feed para ficar mais parecido com o TikTok

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O sucesso da rede social das dancinhas está fazendo outros aplicativos se mexerem. Todos querem se parecer com o TikTok? Não sabemos, mas o fato é que recursos semelhantes estão sendo integrados a algumas plataformas. No caso do Pinterest,  as mudanças incluem um feed inicial redesenhado que o separa em duas guias: “Navegar” e “Assistir”. …

Leia Pinterest muda design do feed para ficar mais parecido com o TikTok na íntegra no B9.

Messenger From Facebook: How to Use the Dune Chat Theme

Messenger From Facebook released a Dune chat theme that allows users to add a desert background to their conversations. When a user activates the Dune chat theme in a conversation, the conversation’s emoji will automatically be updated to the new moon emoji. Our guide will show you how to use the Dune chat theme in…

Apple and Amazon Lead Global Brand Value Research While Tesla Has Greatest Momentum

The world’s business sectors have experienced dramatic shifts over the last 18 months, which is exemplified in the latest Interbrand Best Global Brands research for the year, in which Apple has been named the world’s most valuable brand, beating out Amazon, Microsoft, Google and Samsung, among many others. Perhaps more than ever before, the world…

How a Police Campaign Sparked an Uncomfortable Conversation to End Male Sexual Violence

[Sensitive content: This article discusses sexual assault and murder.] The film starts with a simple question. “Ever called a girl ‘doll’?” a young man says, staring straight into the camera. Then other men appear on screen, asking questions that grow increasingly uncomfortable: “Ever stared at a woman on the bus?” “You ever guilt tripped her?…

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

Facebook detailed steps it is taking to improve the accuracy of its iOS 14.5+ campaign reporting following last month’s estimate that, in aggregate, it had been underreporting iOS web conversions by approximately 15%. The social network updated its aggregated event measurement by enabling view-through attribution by default for newly created campaigns using web events. Vice…

Facebook Adds a New Tool for Group Administrators

Facebook expanded upon its crackdown on groups that violate its rules, adding to measures it put in place in March. The social network said Wednesday that all groups content from members who have broken its community standards elsewhere on the platform will be demoted, with the severity of these actions ramped up as more violations…

Navy Federal Credit Union, NHL Extend Their Partnership

Navy Federal Credit Union remains the official military appreciation partner of the National Hockey League following a multiyear extension of the partnership that began in 2018. The focus is on recognizing and supporting veterans and active-duty service members and their families at NHL tentpole events, during broadcasts and across the league’s digital and social platforms….

Comercial da Philips promove visão positiva dos pelos do corpo na aparência masculina

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Barriga tanquinho e zero pelos corporais? Dessa vez, não. A Philips saiu em defesa da positividade dos pelos no corpo em seu último anúncio e mostrou barbas irregulares, costas peludas e mais em sua campanha “All In One For All You Need”, desenvolvida pela agência digital holandesa Dept. João Inácio, diretor de criação da Dept, …

Leia Comercial da Philips promove visão positiva dos pelos do corpo na aparência masculina na íntegra no B9.

One Year in as Dentsu CEO, Wendy Clark Explains Why It’s Growing Again—and How She’ll Keep it That Way

When Wendy Clark interviewed for the CEO role at Dentsu, she understood the job would entail a massive task: the integration of nearly 200 acquisitions over a six-year period. Dentsu’s acquisition spree led to a complex and bloated leadership team. Job No. 1 to combat that complexity: a rebrand and consolidation. Dentsu Aegis Network became…

Snap Details New Slate of Snap Originals

Snap Inc. introduced a slate of new Snap Originals this week. The company wrote in a blog post, “From honest conversations on mental health, to inspiring stories of loved ones reunited after a time of distance and isolation, Snap Originals speak to the issues most important to the Snapchat Generation. We’re also continuing to expand…