Hasta La Creative!

Para muitas empresas, o Instagram é a principal vitrine virtual para entrar em contato com os clientes, enquanto o WhatsApp funciona como o balcão de atendimento, onde os consumidores buscam mais informações sobre os produtos, tiram suas dúvidas e efetuam as compras. Pensando em tornar essa experiência mais simples para empresas e consumidores, agora o Instagram …

Leia Instagram integra recurso de bate-papo com o WhatsApp para empresas na íntegra no B9.

Pharmaceutical and life sciences giant Bayer has consolidated its media account, awarding WPP’s MediaCom as its global full-service media agency following a competitive process. The account appears to be worth $800 million, according to COMvergence numbers. MediaCom previously worked with Bayer across 65 markets, but this consolidation will add markets including Germany, China and Russia….

In a quest for more revenue, the app known for short videos is trying to make it easier to match its stars with brands.

Seguindo a tendência das marcas em adotar renovações minimalistas, a Volvo apresentou um redesign para o seu logo. A reformulação da marca remove o polimento metálico e a barra do meio do emblema, deixando a marca Volvo fosca flutuando no centro. A montadora sueca manteve o círculo e a seta diagonal, embora a área onde …

Leia Volvo apresenta redesign minimalista da marca na íntegra no B9.

LinkedIn confirmed reports that it is testing paid Events with a small group of users, adding that a decision has not yet been reached on rolling it out officially. A spokesperson for the professional network said, “Amid the changing world of work and transition to a nearly all remote workforce, LinkedIn Events has seen a…

2021 continues to be the year in which consumer buying behaviors and sentiments are seismically shifting. The pandemic seemingly continues to have aftershock effects on the nation at large, permanently alerting consumer views and habits on everything from how they choose to spend their money, where they want to live, how they want to work…

Social network responds to inquiries from advertisers jolted by a series of damaging reports. 

As the industry continues to explore alternative measurement solutions in the wake of Nielsen’s public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early…

Cleancult has recruited some eager members. Today, the young manufacturer of plant-based household cleaning products announced $25 million in new funding. Investors are a mixture of private equity and venture capital firms, including Kevin Hart’s Hartbeat Ventures and Rachel Zoe’s Rachel Zoe Venture Partners. The number “dwarfs all other investment rounds put together,” Ryan Lupberger,…