Sep
04
Lyft will back drivers sued under Texas abortion law
Posted in: UncategorizedThe measure makes anyone who helps a woman get an abortion in the state potentially liable.
Sep
04
Robert L. James, Globally Minded Ad Man, Dies at 84
Posted in: UncategorizedHe took over a storied but struggling agency, McCann Erickson, in the early ’80s and pushed it to become the biggest in the world, with a foot in 99 countries.
Sep
03
Cortador de grama inteligente da Segway usa GPS para manter jardim em dia
Posted in: Uncategorized
Enquanto o seu veículo mais famoso é aposentado, a (empresa) Segway segue no mercado buscando novas áreas para bancar sua operação. Uma dessas, pelo visto, é a dos cortadores de gramas inteligente, com a companhia anunciando esta semana a sua versão, o Navimow. Mas se outros modelos do tipo atuam mais ou menos como o …
Leia Cortador de grama inteligente da Segway usa GPS para manter jardim em dia na íntegra no B9.
Sep
03
These Two Rumors Are Going Viral Ahead of California’s Recall Election
Posted in: Uncategorized
Sep
03
Ranch Rider Wades Into Ready-To-Drink Wars With Biggest Marketing Push to Date
Posted in: UncategorizedThere are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile marketing push to date. The fast-growing startup, which initially sold its ready-to-drink…
Sep
03
Writer, Producer, and Director Leslye Headland Joins Caviar
Posted in: Uncategorized
announcement
Emmy-nominated Leslye’s portfolio includes Netflix’s Russian Doll, and Disney+’s upcoming Star Wars series The Acolyte
Sep
03
Ex-Hyundai CMO says auto brands spend too much on TV ads, Google search
Posted in: UncategorizedDean Evans, now at Cars.com, makes his case as to how dealers and automakers can better target in-market shoppers.
Sep
03
Nvidia apresenta projeto para humanizar voz de assistentes virtuais
Posted in: Uncategorized
A Nvidia tem trabalhado no desenvolvimento de projetos com inteligência artificial há alguns bons anos. Dessa vez, a empresa líder em computação de inteligência artificial desenvolveu um modelo que emprega emoção na voz de assistentes virtuais, tornando a interação mais humana e menos monótona. “A Inteligência Artificial (IA) transformou a fala sintetizada do tom monótono …
Leia Nvidia apresenta projeto para humanizar voz de assistentes virtuais na íntegra no B9.
Sep
03
Chilli Beans lança óculos com pendrive acoplado em nova coleção com Alok
Posted in: Uncategorized
A Chilli Beans anuncia o lançamento da nova coleção limitada assinada pelo Alok, que chega às lojas neste dia 03/09. Batizada de Tech In Style, a parceria traz 26 armações com detalhes futurísticos e que remetem ao mundo dos games, incluindo o óculos que possui um pendrive destacável na haste. A collab também vem para celebrar o …
Leia Chilli Beans lança óculos com pendrive acoplado em nova coleção com Alok na íntegra no B9.
Sep
03
“Rick & Morty” ganha versão em live-action para promover encerramento da 5ª temporada
Posted in: Uncategorized
A série “Rick & Morty” é uma das animações de maior sucesso na última década, e o Adult Swim não quis perder a oportunidade de promover o encerramento da 5ª temporada com uma surpresa especial. Em um teaser promocional, a série trouxe Christopher Lloyd (o doutor Brown de “De Volta Para o Futuro”) como Rick …
Leia “Rick & Morty” ganha versão em live-action para promover encerramento da 5ª temporada na íntegra no B9.
Sep
03
Roblox Unveils New Spatial Voice Feature to Mimic Realistic Conversations
Posted in: UncategorizedRoblox is bringing new ways of conversing to the metaverse. The gaming platform announced this week that it will roll out a spatial voice chat option that will allow players to talk to one another when their avatars are in close proximity in a virtual world. The feature is currently in a beta testing stage,…
Sep
03
New York Fashion Week will be more democratic, thanks to the pandemic
Posted in: UncategorizedA little less street style, a little more instant online shopping.
Sep
03
Apps de games ultrapassam 1,1 bilhão de downloads no Brasil
Posted in: Uncategorized
De acordo com o estudo “O Estado do Marketing de Apps no Brasil 2021”, realizado pela AppsFlyer, os aplicativos de games bateram mais de 1,1 bilhão de instalações no primeiro trimestre de 2021, o que significa um aumento ano após ano de 15%. O país viu aumentar a leva de novos apps de jogos em …
Leia Apps de games ultrapassam 1,1 bilhão de downloads no Brasil na íntegra no B9.
Sep
03
What It’s Like to Tour Johnnie Walker’s New $200 Million Brand House in Scotland
Posted in: UncategorizedEDINBURGH, Scotland–To the world, Johnnie Walker is one of the great whisky brands, but in its homeland of Scotland, it is still often mistaken as being an American brand due to the long-held international focus and global growth since it was founded in Kilmarnock, Ayrshire. The Diageo-owned whisky is available in more than 180 countries,…
Sep
03
Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire
Posted in: UncategorizedUber has appointed Dr. Mark Grether as general manager of Uber Ads in a further example of household names from outside of the traditional media fray further intensifying the competition for advertisers’ budgets. Grether made public his appointment via LinkedIn earlier this week where he said his new role will involve developing the next phase…
Sep
03
Forget Business or Leisure: It’s All About Essential Travelers
Posted in: UncategorizedThe profile of the typical guest at Wyndham Hotels & Resorts has changed dramatically in the past year: It’s now making room for the “essential traveler.” In contrast to serving business or leisure guests, the essential traveler has specific needs that the chain is addressing in partnership with Google. According to Wyndham CMO Lisa Checchio,…
Sep
03
Aldo Swaps TikTok for Instagram for Fall Campaign ‘Step Into Next’
Posted in: UncategorizedFootwear and fashion accessories retailer Aldo is building on its successful “Step Into Love” campaign introduced a year ago with a refreshed version for this fall called “Step Into Love, Step Into Next.” And why wouldn’t it? The TikTok dance challenge tied to last year’s campaign garnered more than 5.4 billion views on the social…
Sep
03
U.S. advertising employment increased by 1,700 jobs in August as nation’s job growth slowed
Posted in: UncategorizedThe pace of U.S. job growth slowed in August following big gains earlier in the summer. Ad agency staffing in July scored its biggest monthly increase on record, but growth was likely slower in August.
Sep
03
Sir Martin sits down with Shark Tank's Daymond John: Agency Brief
Posted in: UncategorizedAlso Goldfish’s “snack pants” are straight out of the ’90s and Verizon and Samsung tap Hasan Minhaj for their first-ever joint campaign.
Sep
03
Drake's 'Certified Lover Boy' Arrives, as Chart Battle With Kanye West Continues
Posted in: UncategorizedThe rappers’ anticipated albums, “Certified Lover Boy” and “Donda” — both potential streaming blockbusters — arrived within five days of each other, with very different rollouts.
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