There is a job in which smart people are paid to think, create and dream but it’s not taught in schools where children are told to follow rules and do what they’re told to the extreme. The world of advertising is perhaps still a mystery to most of the planet as it rarely makes an…
Nineties nostalgia might be popular right now, but how would you cope if you were actually transported to that decade? This is the premise of a new Spanish reality show, in which young contestants have to live in a replica of a ’90s house, with none of the modern amenities they are used to. The…
(TrendHunter.com) The humble yoga mat has been given a tech-focused overhaul with the conceptual ‘Solelp’ interactive yoga mat that identifies ways in which it can be upgraded with some of the latest…
What’s worse than waiting months for the next season of your favorite TV series? Seeing spoilers as soon as it’s released. And the more the show is anticipated—as is the case for Money Heist, Netflix’s flagship show that’s releasing it’s grand finale this year—the more serious the problem gets.
Just think of the fact that as much as 12.5% of online conversations related to a single show are spoilers, which peak at the very first hours of the release1. A figure that feels unavoidable when the conversation concerns a show with dedicated fans around the world like Money Heist.
That’s why to launch the highly anticipated Volume 1 of the last part of the series, Netflix has organized a special event for the most avid spoiler makers. Thinking they were about to fly to Madrid to take part in an exclusive Money Heist screening, the unsuspecting guests didn’t know that the event would be in the only place where the phones must remain off: on an airplane.
Taking off the morning of Netflix’s worldwide release, the spoiler makers remained in the aircraft, far away from the Internet, for the duration of the first five episodes of the last part of Money Heist. Five hours that allowed millions of fans on the ground to view the series finally free of spoilers while remaining an unforgettable experience for those who were on board: the one and only time anybody would have wanted to be taken hostage by the gang.
After Paris imposed a new citywide speed limit, a local running store decided to demonstrate its rule-breaking approach to fitness by challenging people to outrun the law. A speed limit of 18mph (30km/h) came into force across Paris last week, with city officials saying it would increase traffic safety and reduce noise and pollution. A…
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| THE ORIGINAL? Burger King Veggie Nuggets – 2020 Watch the Case Study film Source : W&V Ag : Grabarz & Partner (Germany) |
LESS ORIGINAL A&W Beyond Meat plant-based nuggets – 2021 Watch the case study video Source : Grenier Aux Nouvelles Agency : Rethink (Canada) |
With imposed travel restrictions meaning there is a long-term demand from vacationers to relax without the hassle of crossing international borders, Northern Ireland has begun a $7 million (5 million pounds) tourism campaign aimed at British holidaymakers. The Tourism Ireland campaign, named ‘Northern Ireland–Embrace a Giant Spirit’ begins on September 6 and will aim to…
Pact Coffee, the independent speciality coffee roaster brand, is inviting Londoners to think more consciously about where their daily coffee comes and ‘make a Pact to fix the coffee industry’ in its first major ad campaign.
The campaign, created by Ourselves, exposes the bitter truth behind the coffee industry – namely that for too long coffee growers globally have been drastically underpaid for the coffee they produce, while consumers have been subject to beans which have been burnt to a crisp to disguise their poor quality.
ABBA, one of the most successful pop groups of all time, have announced that, for the first time in 40 years they are back, with a revolutionary new concert that will see Agnetha, Björn, Benny and Anni-Frid performing digitally with a live 10-piece band, in a purpose-built arena in London from May 2022, and a brand new studio album.
The digital versions of ABBA have been created following weeks and months of motion-capture and performance techniques with the four band members and a thousand VFX experts from Industrial Light & Magic, the company founded by George Lucas, in what is the company’s first foray into music.
Now, an incredible 40 years since their last studio album The Visitors, ABBA have not only recorded two new songs, ‘I Still Have Faith In You’ and ‘Don’t Shut Me Down’, that will both feature in the concert, but they have recorded and produced an entire new album. Recorded together at Benny’s studio Riksmixningsverket in Stockholm, Voyage will be released worldwide on 5th November on Universal Music Group.
GSK Consumer Health Care has hired Simon Peel from sports apparel brand Adidas to lead its media team, replacing global head of media Scott Grenz who left in June, while another GSK marketer Anna Hale has joined Karo Pharma as chief marketing officer. Peel, who was senior director of global media for Adidas for seven…
The statistics on air pollution are sobering: dirty air is the world’s biggest environmental killer, causing 4.2 million early deaths each year, according to the Clean Air Fund. But with governments taking little action, one brand has enlisted children in the fight against this deadly crisis. Energy company E.ON teamed up with fashion brand Scamp…
Today, 29.3% of households in Israel suffer from food insecurity. That means that 1 in 3 families do not have enough food as opposed to 1 in 5 before the COVID-19 pandemic (20.1%).
With the problem growing, previous volunteer numbers no longer suffice. So while the need for food packages has never been this high, there are less and less volunteers to pack the boxes and distribute them to those in need. Ford decided to do something about this.
With the high Jewish Holiday season around the corner, Ford teamed up with Latet, Israel’s largest NGO battling Food Poverty, and issued a nationwide call to people looking to buy a car and test drive a Ford, to use their test drive to do some good along the way by distributing holiday food packages to families in need.
A wonderful way to let people experience their cars while doing good.
E.ON, one of the UK’s largest electricity suppliers, has teamed up with fashion brand Scamp & Dude to create an innovative cape for children that helps to destroy air pollution. This superpowered cape, and the supporting ‘Air Heroes’ campaign, encourages parents to ditch the car and walk to school instead. It has been devised and created by Engine Creative.
E.ON is committed to leading the energy transition, moving from fossil fuels to renewable electricity and low-carbon energy solutions, moving us closer to a carbon neutral future and cleaner air for everyone in the UK. It is on a mission to help clear the air across the UK.
To help combat the growing issue of pollution around schools, the E.ON x Scamp & Dude Air Heroes capes enable children (and their parents) to take action. The capes empower the children and give them the ability to become Air Heroes who can help fight pollution simply by wearing one of these capes on their walk to school. Each cape contains an innovative, patented fabric created by theBreath™ which absorbs and disintegrates air pollution, helping to clean the air.
The launch of the capes is supported by the ‘Air Heroes’ film, which shows a young girl who is suddenly faced with a menacing pollution monster on her way to school. But, as she is wearing her Air Heroes cape, she is fully prepared and swiftly and fearlessly defeats her nemesis. The voiceover lets viewers know that by walking to school in one of these superpowered capes, they can help fight car pollution thanks to the special fabric which “breaks down pollution particles, letting you become an Air Hero”.
The girl and her cape will go on to fight pollution in further social and digital executions, while supporting activity is planned with podcasters and influencers. The campaign promotes a competition where parents can win capes for their child’s entire class, which they can enter on our competition page: https://www.eonenergy.com/air-heroes.html
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