To Huge’s new CEO Mat Baxter, the ad industry is going through period of evolution similar to the music industry when it digitalized in the early 2000s. Apple swooped in, creating a digital marketplace for music after traditional companies reliant on CDs didn’t fully invest in digital. Baxter sees the agencies industry battling the same…
The term ‘influencer’ no longer applies to many of today’s social media stars.
The pandemic has altered the priorities of Gen Alpha, the group of kids born after Gen Z, and marketers should be paying attention.
Watson discusses the evolution of the media landscape and the need for responsible media investment.
Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it’s no longer about a…
Lions Decoded shows how Cannes Lions winners turned to compelling purpose-driven creative and campaigns, like those by Carrefour, Telenor Pakistan and Doconomy.
McCann, Publicis, Havas, and Dentsu among agencies committing to new standards.
Six years ago, when the Vatican announced that Pope Francis would be stopping in Philadelphia as part of his visit to the United States, local businesses responded en masse. Manayunk Brewing Company made Papal ale. The pope’s likeness appeared on pizza boxes. Local station WZMP started a “popecast.” But no welcome stuck in local memory…
How do airlines protect passengers during a pandemic without sacrificing their company’s spirit? It’s a delicate safety dance. Since Covid-19’s arrival, Alaska Airlines has banned more than 700 people–including an Alaska state senator–from flights for violating safety policies. It’s also made playful distance markers, choreographed ’80s parody videos and extended frequent-flyer perks. As the holiday…
As recently as the 1990s, one of the areas where retailers excelled was high-touch customer service. Then came the aughts. “I think we went through this period in the early 2000s where companies were pulling sales associates out of the store because they were trying to save money and reduce costs. And then ecommerce came,”…
Jolie Hunt set out to create a different type of strategic communications agency when she launched Hunt & Gather in 2014. Hunt was shaken by her brief, unpleasant stint as AOL’s chief marketing officer. It was the first time in her career that hard work didn’t equal professional success, and she knew it was the…
Our world has no small number of crises on its hands, from a global pandemic to an extinction-level climate crisis that’s brewing rapidly. Yet it often seems like billionaires and highly profitable corporations give it all little more than lip service. The nonprofit Concern Worldwide is drawing attention to the lack of dramatic solutions coming…
Move marks something of a reversal for the credit card company.
James N. Gianopulos, or “Jim G” as he is known in Hollywood, will be replaced by Brian Robbins, who oversees Nickelodeon.
Fox Entertainment has acquired TMZ and all its media properties from WarnerMedia, in AT&T’s latest entertainment-related divesture. Top line In the deal, Fox will own and operate all TMZ-branded linear, digital and experiential assets, which includes two syndicated magazine programs airing on 18 networks affiliated by Fox television stations, as well as TMZ’s celebrity and…
ViacomCBS unveiled yet another major restructuring Monday morning, this one focused on Paramount Pictures, which will now have separate leadership for its film and TV units. Nickelodeon chief Brian Robbins will run the movie division–as president and CEO of Paramount–while Showtime chairman and CEO David Nevins will take over Paramount Television Studios, both adding the…
The incumbent for the U.S business was TBWAChiatDay.
The makers of toothpaste, fabric softener and pet food aren’t dedicating as much money to television commercials as they did last year. CPG manufacturers, excluding alcohol brands, spent an estimated $4.6 billion on national linear TV ads between Jan. 1 and Aug. 31, a 6.1% decrease compared to the same period in 2020, according to…
Dark mode has arrived on LinkedIn. The professional network rolled out the feature to all members worldwide Monday, saying that it was a “highly requested” addition to the major redesign it debuted last September. LinkedIn said its team took “a thoughtful approach” to ensure that dark mode took accessibility and inclusivity considerations into account and…
Zena Arnold leads Kimberly-Clark’s global marketing team with the goal of driving growth for some of the most iconic CPG brands including Huggies, Cottonelle and Kleenex. Arnold is known for her innovative approach to holistic marketing in addition to her ability to cultivate a best-in-class digital marketing function to create powerful, purpose-driven experiences for consumers….
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