Hasta La Creative!

This idea that our media is about to become “dimensionalized” is fascinating. For many years our ads and their touchpoints have been delivered on a flat plane. Whether outdoor, TV or even digital banners, creators only really needed to worry about one “side” of the placement–the side facing the consumer. But that could be about…

(TrendHunter.com) The ‘SkyArcher’ handheld drone inhibitor has been designed by NextOfKin Creatives as a piece of anti-drone weaponry that would work to effectively prevent unauthorized intrusions anywhere….

For the second consecutive year, Pinterest Predicts posted an 80% success rate, as 80% of the trends for 2021 that it predicted at the end of last year continued to climb throughout this year. Pinterest said in a blog post Tuesday, “We call Pinterest Predicts a not-yet-trending report, because it’s all the topics you’re about…

No business can exist for more than 150 years without the ability to adapt to changes in the marketplace. Established in 1869, Campbell Soup Company is a prime example. “Change is hard, but to succeed we have to get comfortable with being uncomfortable,” Janda Lukin, CMO of Campbell Snacks, said in conversation with Adweek international…

Mark Zuckerberg, the chief executive, has signed off on an effort to show users pro-Facebook stories and to distance himself from scandals.

Em conferência de negócios nesta terça-feira (21), o CEO Bob Chapek anunciou que “Shang-Chi e a Lenda dos Dez Anéis” e “Jungle Cruise”, mais recentes lançamentos da Disney nos cinemas, enfim serão disponibilizados para todos os assinantes do Disney+ no próximo dia 12 de novembro. As “estreias” também servem de chamariz para um evento batizado …

Leia “Shang-Chi” e “Jungle Cruise” serão lançados no Disney+ em novembro para “celebrar” plataforma na íntegra no B9.

From baby food and skincare to best-selling books, actor Gabrielle Union is spinning a lot of plates. There’s a consistent theme throughout all her endeavors, though: She wants her work to fill the needs of marginalized communities, especially communities of color. “My overall goal is to increase diversity and inclusion in a real way–in an…

ViacomCBS is looking to woo more customers to its streaming services by bundling its two biggest SVOD offerings. Top line Starting today, ViacomCBS is offering new subscribers a bundle subscription to all-purpose streamer Paramount+ and premium cable and OTT service Showtime. The price, which is advertised as a limited-time offering, starts at $9.99 a month…

Have you or a loved one been thoroughly duped by the “meatiness” of certain plant-based food? Apparently, you’re not alone and could be entitled to compensation, according to a new campaign from Alpha Foods. In a minute-long spot created in partnership with Mischief @ No Fixed Address, an aggressive attorney informs the viewer that Alpha…