Aug
02
Watch the newest commercials from Nike, Microsoft, Dodge and more
Posted in: UncategorizedMicrosoft says “Where there’s a team, there’s a way” in a spot for Microsoft Teams that focuses on a Tokyo cat café.
Aug
02
Campanha do Bradesco foca nos impactos da relação próxima entre pais e filhos
Posted in: Uncategorized
A campanha do Bradesco para o Dia dos Pais propõe ser mais que uma homenagem, e faz uma reflexão sobre amor e conexão entre pais e filhos. O filme, criado pela Publicis, mostra pai e filha em situações do dia a dia: jogando uma partida de xadrez, comendo pipoca, desenhando, dançando. Os olhares e os …
Leia Campanha do Bradesco foca nos impactos da relação próxima entre pais e filhos na íntegra no B9.
Aug
02
TikTok Becomes Founding Sponsor of Inaugural US Cyber Games, US Cyber Team
Posted in: UncategorizedTikTok revealed Monday that it is a founding sponsor of the inaugural US Cyber Games and US Cyber Team, led by social impact company Katzcy in collaboration with the National Initiative for Cybersecurity Education program at the U.S. Department of Commerce’s National Institute of Standards and Technology. US Cyber Games is an esports-style program that…
Aug
02
CEOs and CFOs Alike Should Take Ownership of Mid-Year Forecasts
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, John French, CEO of French LLC, an advisory firm for the media industry, shares his ideas on budget projections and resolving disunity in the boardroom. Below, in his own words,…
Aug
02
Amazon’s Whole Foods tacks on a delivery fee in some U.S. cities
Posted in: UncategorizedA $9.95 service fee is being added to Prime deliveries in some cities, but grocery pickup remains free.
Aug
02
O Boticário estende bandeirão no Campeonato Brasileiro em homenagem ao Dia dos Pais
Posted in: Uncategorized
O Dia dos Pais é no próximo domingo, 8 de agosto, e para marcar a data O Boticário resolveu prestar uma homenagem a todos os celebrados no futebol. No último domingo (1), a marca estendeu um bandeirão na Neo Química Arena, promovendo a campanha “Todo Amor de Pai” durante a partida entre Corinthians e Flamengo …
Leia O Boticário estende bandeirão no Campeonato Brasileiro em homenagem ao Dia dos Pais na íntegra no B9.
Aug
02
While Amazon Remains the Ecommerce Leader, It Could Be Set for Disruption
Posted in: UncategorizedThe world’s largest retailer, Amazon, has experienced continued growth. Notably in the last two years, it has acted as a lifeline to many around the world when physical shopping was not possible and its entertainment platform was in higher demand than ever as people were forced to stay home. As a result, Amazon has remained…
Aug
02
Reese Witherspoon sells a stake in her firm to Disney vets and Blackstone
Posted in: UncategorizedWitherspoon and Hello Sunshine’s senior management team will continue to oversee day-to-day operations.
Aug
02
Na busca para se manter independente, produtora de Reese Witherspoon é vendida por US$ 900 milhões
Posted in: Uncategorized
Conhecida como produtora fundada e comandada pela atriz Reese Witherspoon, a Hello Sunshine tem novo dono. Após os boatos no começo do mês, a produtora nesta segunda (2) anunciou a venda do negócio para a Blackstone Group, firma de capital privado tocada por Kevin Mayer e Tom Staggs. Embora valores não tenham sido divulgados ao …
Leia Na busca para se manter independente, produtora de Reese Witherspoon é vendida por US$ 900 milhões na íntegra no B9.
Aug
02
How Automotive Marketers Can Drive Revenue Despite Inventory Constraints
Posted in: UncategorizedIt’s been a tough year for automotive brands. Although sales are on the rise, they are nowhere near where they should be due to the ongoing semiconductor chip shortage. As automakers struggle to meet consumer demand for inventory, the global auto industry could see a loss of over $100 billion this year. With production at…
Aug
02
IHOP Feels Our Hunger—Is Uniquely Prepared to Feed Us Pancakes
Posted in: Uncategorized“Right about now, we could all use a pancake.” It’s a presumptuous statement from IHOP, but it’s also a true statement. We, the People, could use a pancake. I do like this bit of positioning: “For parents who’ve been making their own pancakes, and for night owls who missed staying up ’til dawn…” It’s an […]
The post IHOP Feels Our Hunger—Is Uniquely Prepared to Feed Us Pancakes appeared first on Adpulp.
Aug
02
Everything you need to know about TikTok advertising
Posted in: UncategorizedHow TikTok is changing the way brands think about creators, e-commerce, and hiring.
Aug
02
Diageo Hires UK Cabinet Strategy Lead Giles Hedger to Head Consumer Planning
Posted in: UncategorizedGlobal drinks brand owner Diageo has hired former M&C Saatchi London CEO, Giles Hedger, as its global consumer planning director, joining from the U.K. cabinet office where he was strategy lead. Hedger took over the role from Andrew Geoghegan who joined PZ Cussons, the owner of Carex and St. Tropez, in the newly created job…
Aug
02
Discord: How to Create a Thread
Posted in: UncategorizedDiscord introduced Threads, temporary text channels that will automatically disappear after they have been inactive for a specific length of time. You can create a Thread using any existing message, as well as from scratch. This feature allows you to organize different conversations within a single channel. Our guide will show you how to create…
Aug
02
Liz Kennedy Joins Facebook Civil Rights Team as Manager, Voting Rights
Posted in: UncategorizedLiz Kennedy joined Facebook as manager, voting rights, and she will serve as the civil rights team’s expert on voting rights and civics. She had been senior policy advisor at the Center for Secure and Modern Elections, working on modernizing voter registration and making voting more accessible. Prior to that, Kennedy was senior director of…
Aug
02
Discord: How to View a Channel’s Threads
Posted in: UncategorizedDiscord’s Threads feature allows users to create separate, temporary text conversations within channels that will be archived automatically after they have been inactive for a specific length of time. A single channel can have multiple Threads, and you can view all of the Threads that are available for a channel in its Threads menu. Our…
Aug
02
The App With the Unprintable Name That Wants to Give Power to Creators
Posted in: UncategorizedFed up with the imbalance between online influencers and brands, Lindsey Lee Lugrin and Isha Mehra created a platform to change that.
Aug
02
Westwing transforma clipe de Vanessa da Mata em vitrine de produtos
Posted in: Uncategorized
Com o prosseguimento da pandemia inviabilizando as opções mais tradicionais de busca por clientela, o segmento de móveis e decoração não hesita em procurar novas formas de divulgar e vender seus produtos no virtual. No caso da Westwing, a solução mais recente envolveu patrocinar um clipe de Vanessa da Mata para tornar mais atraente seus …
Leia Westwing transforma clipe de Vanessa da Mata em vitrine de produtos na íntegra no B9.
Aug
02
Reddit Taps Instagram’s Timo Pelz as Its First Ever VP of Business Marketing
Posted in: UncategorizedTimo Pelz joined Reddit as its first ever vice president of business marketing. Pelz comes from Instagram, where he held a similar role, head of business marketing. At Reddit, he will set the go-to-market strategy for demonstrating the effectiveness of the platform’s advertising offerings, leading the team that connects the company’s sales organization with the…
Aug
02
MoPub Rolls Out Curated Inventory Solution Twitter Audience Index
Posted in: UncategorizedMobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its introduction of curated inventory solution Twitter Audience Index. Director of global demand Jonathan Cooke and senior product marketing manager Phyllis Huang said in a blog post Monday that Twitter Audience Index will enable MoPub to…
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