Aug
11
Lotto New Zealand: Imagine On Ice
Posted in: Uncategorized
Aug
11
Tinder vai incentivar vacinação contra Covid-19 na dinâmica de matches
Posted in: Uncategorized
Conforme a vacinação contra a Covid-19 segue avançando no Brasil, muitos negócios buscam ajudar o trabalho das autoridades de saúde para conter a pandemia e retomar a normalidade anterior à disseminação do coronavírus pelo mundo. O Tinder é o caso mais recente dessa onda: a rede social na última terça (10) anunciou uma nova campanha …
Leia Tinder vai incentivar vacinação contra Covid-19 na dinâmica de matches na íntegra no B9.
Aug
11
Hard Mtn Dew: PepsiCo lança bebida alcoólica vinculada à Mountain Dew
Posted in: Uncategorized
A PepsiCo, em parceria com a The Boston Beer Company, anunciou o lançamento de uma nova oferta de bebidas alcoólicas nos Estados Unidos. Chamada Hard Mtn Dew, a bebida pretende unir a experiência da Boston Beer em bebidas alcoólicas com uma das marcas mais icônicas da PepsiCo, a Mountain Dew. A Hard Mtn Dew é …
Leia Hard Mtn Dew: PepsiCo lança bebida alcoólica vinculada à Mountain Dew na íntegra no B9.
Aug
11
Snapchat: How to Clear Local Lens Data
Posted in: UncategorizedWhen users try certain Lenses in the Snapchat application, some data related to those Lenses may be stored on their devices. If users want to free up this space on their devices, they can clear Snapchat’s local Lens data at any time. Our guide will show you how this is done. Note: These screenshots were…
Aug
11
Brands Must Figure out Their Audio Identity, Says PepsiCo’s Gabe Alonso
Posted in: UncategorizedFrom creative experiential pop-up shops to unprecedented influencer partnerships, the consumer packaged goods industry has continued reinventing its marketing efforts to stand out in a crowded space. It is no secret that Gabe Alonso, head of digital platforms and community, energy drinks at PepsiCo has remained busy–the company just unveiled its brand new Mountain Dew…
Aug
11
How marketing KPIs and digital initiatives have adapted to the pandemic—as customers remain online
Posted in: UncategorizedData remains central to customer engagement even as big tech lockdowns loom.
Aug
11
How to reach the elusive ‘ad-aware’ consumer
Posted in: Uncategorized“Ad-aware” consumers—the group of ad-filtering users who have curated their digital experience to filter annoying ads—are open to new opportunities, information and nonintrusive ad formats.
Aug
11
Have You Heard of a Place Where Everyone is Just Like Footballer Erling Braut Haaland?
Posted in: UncategorizedNorwegian international footballer Erling Braut Haaland is being celebrated in his homeland through an advertising spot that features a place where everyone is just like him, while poking fun at the ignorance of the world of Norway. Created for state-funded lottery operator Norsk Tipping (The National Norwegian Betting Company) by creative agency Try in Oslo,…
Aug
11
Complex Networks Spotlights the Power of Influence
Posted in: UncategorizedIn the land of the blind, the one-eyed man is king. Complex Networks, currently being acquired by Buzzfeed, has been building up its audience insights business–Complex Collective, consisting of a panel of 30,000 young people across its properties–since 2019. Since then, it’s published four reports on audience trends to inform campaigns for its ad clients,…
Aug
11
How To Rose? the Snoop Dogg Way
Posted in: UncategorizedWine marketing is oftentimes painfully boring. I’d rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it’s Snoop Doggy Dogg’s turn. […]
The post How To Rose? the Snoop Dogg Way appeared first on Adpulp.
Aug
11
Dentsu Group Records Positive Growth as it Continues Transformation Strategy
Posted in: UncategorizedDentsu as a group saw a second-quarter rebound in organic revenue of 15% year-on-year, with sales at the Japan Network up by 12% and at Dentsu International by 17% for the period. The group continues towards its target of generating half of Group revenue from customer transformation and technology services. The company, which owns agencies…
Aug
11
What marketers need to know about ‘greenwashing’ in advertising
Posted in: UncategorizedA new body of research from the 4A’s outlines how agencies can (and should) approach environmental claims in their brand messaging.
Aug
11
How Kraft Heinz is renovating Oscar Mayer and other older brands
Posted in: UncategorizedThe food marketer aims to renovate 80% of its brands over the next 18 months.
Aug
11
The Lesson to Learn From Apple’s Tool to Flag Child Sex Abuse
Posted in: UncategorizedAn update for iPhones has raised privacy concerns and is a reminder not to become reliant on a company’s cloud.
Aug
11
6 Ways to Succeed Advertising a ‘Low Interest’ Category
Posted in: UncategorizedYou know what the ultimate hard-luck story is in advertising? “We’re in a low-interest category.” This is our industry’s equivalent of “I got stuck in traffic” or “last night’s beer must have been off.” It’s a flimsy excuse that is used to explain a lack of creativity in categories as diverse as financial services, logistics,…
Aug
11
Discreet Wearable Heating Pads – The Conceptual 'WIM' Smart Heating Pad Alleviates Cramps and More (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The conceptual ‘WIM’ smart heating pad has been designed by Sofia Papenova and Lidia Grits as a solution for women that can help with menstrual cramps for on-demand relief from anywhere….
Aug
11
How Facebook Failed to Stem Racist Abuse of England’s Soccer Players
Posted in: UncategorizedFor more than two years, soccer officials pushed the social network to limit the invective. As a new season begins, the hate continues.
Aug
11
The Story Behind Free Guy’s Pixel-Perfect Video Game Homage Posters
Posted in: UncategorizedHow do you send a message to avid gamers–of all generations–that your movie isn’t just a spoof of their favorite genres, but is in fact a celebration of them? That was the assignment given to Los Angeles agency Petrol by the marketing team behind 20th Century Studios’ upcoming movie, Free Guy. The theatrical release stars…
Aug
11
This Brand Is Bringing Sugarcane-Based Bra Cups to Walmart in the Name of Sustainability
Posted in: UncategorizedWith roughly 11.3 billion tons of textiles headed for the landfill each year, it’s no surprise that Swedish climate activist Greta Thunberg, star of the first-ever edition of Vogue Scandinavia this week, is using the cover to highlight the fashion industry’s waste problem. And while brands like made-to-order jeans company Unspun and resale platforms thredUP…
Aug
11
Facebook Removes Networks From Myanmar, Russia in July for Coordinated Inauthentic Behavior
Posted in: UncategorizedFacebook issued its coordinated inauthentic behavior report for July 2021, providing details on two networks that were removed from its platform last month. The two networks included a total of 144 Facebook accounts, 262 Instagram accounts, 13 pages and eight groups. Myanmar: 79 accounts, 13 pages, eight groups and 19 Instagram accounts were removed, targeting…
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