Hasta La Creative!

O tenista Novak Djokovic é a inspiração e o curador de uma nova coleção de tênis da Asics. A edição especial foi projetada para atender às necessidades de todas as quadras e contemplar níveis e estilos diferentes de jogadores, entendendo que os tenistas possuem vários requisitos quando se trata de selecionar o melhor calçado. Entre …

Leia Asics lança coleção inspirada na bandeira da Sérvia e com curadoria de Djokovic na íntegra no B9.

Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space…

Whirlpool wants you to know that its washers equipped with a Load & Go Dispenser can hold enough detergent for up to 20 loads.

Advertised brand: Google
Advert title: Save Our Stores 
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco 
Art Directors: Aarti Thamma, Katelyn Gelfand, Darian Ghaznavi 
Copywriters: David Webb

Synopsis: Small businesses compose 44% of the US economy. But the pandemic could change that forever. Over 100,000 small businesses have permanently disappeared during the COVID-19 pandemic. They desperately need help but don’t know how to ask. So how do we help small businesses get customers into the store while being cautious?

Well, sometimes the only way to get help is by being transparent about the problem. The pandemic has caused a lot of suffering across the spectrum. In times when everybody needs a helping hand, those who can help are confused ?about who they can help. In such times, if you don’t ask for help, you may not get it. 

So, let’s use the world’s most popular map to show us which businesses need help and how one can map their impact. Google Maps releases S.O.S Mode allowing small businesses to map their financial health in real-time during the pandemic.

Winning any trophy at Cannes Lions can set your career or your agency on a dramatic new path, but the creative festival’s most coveted honor is the Grand Prix. This year–an admittedly odd one as juries deliberated virtually and considered two years of work after the festival was canceled in 2020–32 campaigns took home Grand…

In a world where companies can partner with agencies to forge influencer relationships, does it make sense to reach out via personal DMs, company DMs and make twice-monthly trips to LA? For Uber and Postmates’ global head of entertainment and cultural marketing Ben Trinh, it was not only sensible, but it led to better results…

“[The biggest misconception about troublemaking is] that trouble making is bad. The world that we live in was built by troublemakers. People who pictured what we don’t currently have, who had the audacity to imagine things that didn’t exist.” Writer and podcaster Luvvi Ajayi Jones has claimed a new title with pride in the last…

On July 1 2020, Russia voted to make a change to its constitution that would state that marriage could only take place between a man and a woman. Ahead of that one-year anniversary, an anti-homophobia film has been released, featuring two men dancing the same dance alone and in separate apartments–a metaphor for their relationship….