The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns…
The new rules could push brands further into influencer marketing.
After years writing nonfiction, he is now the author of a made-up tale about ghost-hunting that will only be sold as an audiobook.
Many doctors don’t know how to treat menopause. It’s understandable, as the most prestigious book of medical science hardly tackles this topic. We created a new chapter for this book with the content it should always have had.
Nails are the place where melanomas on black skin appear the most. And as there is a strong manicure culture around black people, they are usually covered. We created a diagnosis tool for the only moment that they have their ten nails exposed: while doing them.
We tilted the covers of important communication media and the formats of some advertising media to generate attention on the existing imbalance in nutrition.
When it is about winning, there is nothing more important, gamers know that. Tactics, technique, reflex and world-wide victories won by milliseconds…
With that global insight, advertising agency RED and GREY created a campaign for Monster Notebook, and captured the varied and amusing reactions of gamers within the main creative idea: “Gaming is cool. Even when you are not.” In the commercial, we see gamers and their entertaining moments of losing themselves while winning.
In July 2021 terrible floods destroyed the “Ahr” valley. More than 130 people died. People around Germany and the world looked at a region that was known among connoisseurs for its good wines. The wineries were in ruins, but a few bottles of their best wines were saved from the floodings. Marked by the mud – the memory of a night of horror – they were the origin of a new solidary brand: #Flutwein (Flood Wine)
The campaign stages the muddy bottles and captures their memories for eternity. The bottles are distributed via crowdfunding and generated over 800,000€ in donations in less than 5 days. Bottles of the limited first edition (1000) pieces are sold for up to 500€. When thinking of Ahrweiler people were talking about the floods. But only one week later, Germany is talking about the floodwine from the Ahr valley – the wine for which hardly anyone knew the region before.
And the story is far from over.
For the first time, the NATO phonetic alphabet was introduced as the form of communication intended for a specific audience thru traditional media. T-Mobile Puerto Rico needed to break thru the clutter and deliver a message specifically designed for military members and veterans. Using military codes and terminology, the strategy was to camouflage the offers and to “hijacked” radio spots to insert hidden messages that only the target could decode.
British agency membership body the Institute of the Practitioners of Advertising (IPA) has a recently installed president, and in Julian Douglas they have someone who is straight speaking and realistic about the issues ahead following the impact of the pandemic. More importantly, Douglas is also vocal in the continuing battle to stamp out sexual assault…
REESE’S PUFFS cereal has already worked with rap artists like Travis Scott and Lil Yachty. Now, the brand is putting the music-making power in the hands of consumer with their latest release, turning the iconic cereal box into a special-edition series of music boxes – the RP-FX and the RP-PRO. These boxes allow fans to create their own music tracks.
The RP-FX comes in three unique, limited-edition boxes: the Crunchy Drum Machine, the Creamy Lead Synth and the Chocolatey Bass Synth.
Fans can place their PUFFS on the back of the box and use the accompanying app at PuffsFX.com to start making sweet beats. The RP-FX boxes use a first-of-its-kind augmented reality technology to detect where the PUFFS have been placed and make unique music tracks based off their placement. Fans can get all three boxes to make even more layered tracks.
Fans can then share their creations to the world, via customizable REESE’S PUFFS-inspired music videos made with their tunes.
The RP-PRO is the ultra-exclusive synthesizer, designed to look like a box of REESE’S PUFFS but with all the music samples, audio effects, functions and power you’d expect from the most serious piece of music equipment. The RP-PRO features custom REESE’S cup dials, custom-molded REESE’S PUFFS buttons along the bottom, chocolatey drum pads, a built-in sampler and a dome visualizer with menu. Plus a secret inside compartment to fit a small bag of REESE’S PUFFS for emergency breakfast use. REESE’S PUFFS will be sending the RP-PRO to some of the top music artists and hit-makers around the country, as well as giving away a few to lucky fans.
A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and socializing. Possible discussion topics: tannins and terroir. For the launch of Starla, a new alcohol-free wine, its creators were going for a looser but still elevated vibe for its first digital and social campaign, inspired…
Brooklyn Nets guard Kyrie Irving is calling out new Nike Kyrie 8 shoes as “trash” and denying involvement in their marketing or design.
With the real world becoming increasingly challenging, the social network sees the virtual world as its next frontier.
Centenas de funcionários da Activision Blizzard deixaram seus postos de trabalho na manhã desta quarta-feira (28) para protestar na sede do estúdio em Irvine, Califórnia, contra o gerenciamento de casos de assédio sexual e discriminação. A manifestação acontece sobretudo em decorrência de um processo do estado contra a empresa, aberto na última semana e que …
Leia Funcionários da Activision Blizzard protestam contra mau gerenciamento de casos de assédio sexual na empresa na íntegra no B9.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Stephanie Nerlich, CEO of Havas Creative, considers a more positive, hopeful outlook on the uncertainty of our future in the workplace. Below, in her own words, she emphasizes purpose, fulfillment…
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