Jul
29
T-Mobile: Military Code
Posted in: Uncategorized
For the first time, the NATO phonetic alphabet was introduced as the form of communication intended for a specific audience thru traditional media. T-Mobile Puerto Rico needed to break thru the clutter and deliver a message specifically designed for military members and veterans. Using military codes and terminology, the strategy was to camouflage the offers and to “hijacked” radio spots to insert hidden messages that only the target could decode.
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