How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

Since 2017, SAP.iO has helped more than 300+ external startups and internal ventures accelerate their growth while enabling thousands of SAP’s customers to access innovation. With over 20 years of experience in business development and strategy in the tech industry, it would be hard to find someone more qualified to lead the company’s early-stage startup…

TikTok: How to Turn On Q&A on Your Profile

TikTok released a Q&A feature that allows users to ask questions on a user’s profile and/or in video comments, which the creator can answer in their own videos. In order to receive these questions, creators need to turn on the Q&A feature for their profile. Our guide will show you how this is done. Note:…

Investigation Discovery Chief Henry Schleiff Stepping Down

Long-time programming executive Henry Schleiff is set to retire from his role as group president for Investigation Discovery, Travel Channel, American Heroes Channel and Destination America at the end of this year. Top line Schleiff has spent more than 40 years in the cable business, and has served as group president since 2015. With his…

‘Real, Meaningful Revenue Driver’: BDG Beefs Up Culture & Innovation Portfolio

As Bustle Digital Group expands, the publisher once known for its lifestyle brands has developed a particular taste for a different kind of coverage. Beginning in late 2018 when it acquired Mic, BDG has built out what it calls the Culture & Innovation portfolio, a group of publications either acquired or launched that explore the…

American Eagle Focuses on Denim in Back-to-School Campaign

Apparel retailer American Eagle unveiled a new back-to-school campaign this week under the tagline “Future Together. Jeans Forever,” which features actors Caleb McLaughlin, Jenna Ortega, Chase Stokes, Madison Bailey and singer Addison Rae. Top line Back-to-school campaigns this year carry extra significance, with many students returning to the physical classroom for the first time since…

Watch the newest commercials from Uber, Gap, Olay and more

Students from Hickory Ridge Elementary School in Memphis, and their teacher, viral sensation David “The Dope Educator” Jamison, star in a Gap Kids back-to-school spot.

Depois de “Loki” e “What If…?”, “Gavião Arqueiro” estreia no Disney+ em novembro

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A Marvel Studios já tem data para lançar sua próxima série original: “Gavião Arqueiro” chega ao Disney+ no dia 24 de novembro. A série será protagonizada por Jeremy Renner, que interpreta o personagem desde a fase 1 do Marvel Cinematic Universe e apareceu pela última vez em “Vingadores: Ultimato”. Quinta série lançada pelo estúdio no …

Leia Depois de “Loki” e “What If…?”, “Gavião Arqueiro” estreia no Disney+ em novembro na íntegra no B9.

Scarlett Johansson processa Disney por lançamento simultâneo de “Viúva-Negra” nos cinemas e no Disney+

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Scarlett Johansson está processando a Disney por conta da estratégia de lançamento de “Viúva-Negra”. A atriz e produtora executiva do filme submeteu nesta quinta (29) na Corte Superior de Los Angeles um processo que acusa que seu contrato para o projeto foi rompido pelo estúdio quando a companhia decidiu por distribuir o longa simultaneamente nos …

Leia Scarlett Johansson processa Disney por lançamento simultâneo de “Viúva-Negra” nos cinemas e no Disney+ na íntegra no B9.

Instagram: How to Use the Captions Sticker in Reels

Instagram added a Captions sticker to Reels, which will allow the photo- and video-sharing application to automatically transcribe a Reel’s audio into text-based captions that appear on the screen for viewers to read. Our guide will show you how to use the Captions sticker in Instagram Reels. Note: These screenshots were captured in the Instagram…

TikTok remakes classic Skittles, Snickers and Old Spice ads

On the heels of TikTok for Business’ one-year anniversary, ‘Re:Make’ campaign schools industry on how to create for the platform.

Disney volta a exigir máscaras para que visitantes entrem nos parques

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O Walt Disney World voltará a exigir máscaras de seus visitantes em todos os parques espalhados pelos Estados Unidos. A decisão foi tomada de forma preventiva para evitar infecção da variante Delta da Covid. A nova política foi publicada no próprio site da Disney, e passará a valer já esta semana nos parques de Orlando …

Leia Disney volta a exigir máscaras para que visitantes entrem nos parques na íntegra no B9.

Uber vai oferecer cursos de idiomas gratuitamente para motoristas e entregadores dos EUA

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A Uber anunciou uma parceria com a Rosetta Stone para oferecer gratuitamente cursos de idiomas para seus motoristas e entregadores afiliados nos Estados Unidos. A Rosetta possui um software de ensino de línguas que aplica uso de imagens, texto, som e vídeo na didática educativa. Atualmente, os programas da Rosetta oferecem o ensino de 24 …

Leia Uber vai oferecer cursos de idiomas gratuitamente para motoristas e entregadores dos EUA na íntegra no B9.

Campeonato Inglês manterá público, mas vai exigir passaporte de vacinação dos torcedores

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A Premier League, a principal liga futebolística nacional do mundo no século, foi um dos primeiros campeonatos a experimentar o retorno do público. A Inglaterra chegou até mesmo a receber grande público em suas partidas em Wembley durante a Eurocopa. Agora, porém, com as novas variantes preocupando o mundo e a Organização Mundial da Saúde, …

Leia Campeonato Inglês manterá público, mas vai exigir passaporte de vacinação dos torcedores na íntegra no B9.

NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’

The Tokyo Olympics were supposed to be a home run for NBCUniversal, which was counting on the Games not just to provide a windfall of advertising revenue but to serve as a global launchpad for its year-old streaming service Peacock. But after tepid opening ceremony ratings and a host of other pandemic-related complications, the Comcast-owned…

Teads Delays Its IPO Plans

Teads, an Altice-owned company, was set to make an initial public offering this week with ambitions of raising $751 million, but a lack of investor buy-in has meant its earlier plans have been scrapped, according to sources. The company announced its intentions to go public before July 30 earlier this month but its subsequent roadshow,…

BBH unites New York and Los Angeles offices; new unit will be run by trio of New York execs

Also BBH LA’s CEO Frances Great and Chief Creative Officer Ned McNeilage are stepping down.

How data standards ensure the future of effective marketing

The future of marketing means creating data standards that ensure personalization at scale and creative automation.

Verizon adds USAA and Unilever execs to oversee $3.1 billion media budget

USAA’s Tony Wells and Unilever’s Jennifer Gardner will move to the No. 6 U.S. advertiser.

Para CEO, Spotify não tem responsabilidade editorial sob nenhum dos podcasts que disponibiliza

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Com os podcasts ganhando cada vez mais importância em sua plataforma, cresce também em torno do Spotify a questão do tipo de envolvimento que a companhia deve ou não ter sob as produções originais e exclusivas que financia. Se depender do CEO Daniel Ek, porém, a resolução é bastante simples: não há motivo para a …

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Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’

Out of Home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period….